Freelance Copywriter

24/08/2021

That's Progress,
Hi
You know what it’s like, nothing seems to go right, you keep making mistakes, even Grammarly would throw in the towel.
Nothing else for it but to go for a walk, clear my head of all thoughts of writing and staring at my computer screen, nothing going in, nothing coming out.
Refreshed, better news on results from Spyder System came through which I found easy to get started with and pays to have another source of income.
Now I must work on this content, as it’s lacking something and I don’t want to find myself half way through and be looking at a rewrite. Being a consistent reader, and I don’t know whether you have noticed this too, there are an awful lot of books out there that take some time to start the story.
Really, if you can’t capture the readers attention in the first chapter, you seriously need to look at your style of writing, as that reader will probably put your book on one side or put it in the pile for a charity shop.
For now, I’ll keep this story open.
To your success,
John
P.S. Here’s the link for Spyder System, it could be just what you’re looking for:
http://incansoft.com/Spyder/pages/index.php?id=QSFN

24/08/2021

Hi
You know what it’s like, nothing seems to go right, you keep making mistakes, even Grammarly would throw in the towel.
Nothing else for it but to go for a walk, clear my head of all thoughts of writing and staring at my computer screen, nothing going in, nothing coming out.
Refreshed, better news on results from Spyder System came through which I found easy to get started with and pays to have another source of income.
Now I must work on this content, as it’s lacking something and I don’t want to find myself half way through and be looking at a rewrite. Being a consistent reader, and I don’t know whether you have noticed this too, there are an awful lot of books out there that take some time to start the story.
Really, if you can’t capture the readers attention in the first chapter, you seriously need to look at your style of writing, as that reader will probably put your book on one side or put it in the pile for a charity shop.
For now, I’ll keep this story open.
To your success,
John
P.S. Here’s the link for Spyder System, it could be just what you’re looking for:
http://incansoft.com/Spyder/pages/index.php?id=QSFNJ

03/03/2021

All businesses have to start somewhere, as we know, but have you come across Patreon. Here you can really belong and enjoy work that's more like a pastime and be paid for your effort. I did and you can join me here:https://www.patreon.com/johnpaulchapman, or make your own choice...it's that different!

25/10/2020

I took this photo of Sgwd Clun-Gwyn in Brecon Beacon National Park, when the river was in flood. It rained all day and proved quite a trek to go round the falls, but well worth it.

11/11/2019

Apologies to those of you who have tried to access Top Writer Solutions.
I am told there is a glitch in the download button and this is being fixed, by the supplier.

09/11/2019

TOP WRITING SOLUTIONS
Are all writers the same. No, because their writing styles differ and they do not have the same outlook.
If you’re struggling to start your writing career, overthinking projects, experiencing writers block, distractions and finding there are not enough hours in the day…
Then You Need Help Now
Tom Jones, writer, publisher and university professor is an expert at helping people overcome these hurdles and his popular e-guide Writers Block – Been There Too has been downloaded almost 7,000 times.
You can download your FREE copy by left clicking this link:

Tips to overcome writer's problems. Too many distractions and projects to cope with. On top of that, writers block sets in and time is running out. Look No Further...

24/07/2019

DO YOU NEED A SITE AUDIT?

QUESTION: What is Optimized Web Content, that WORKS.
1. An understanding of web usability, including several technical web aspects.
2. Persuasive sales copywriting.
3. Keyword research with a strategic placement of key phrases.
Basically, with Web – Content, we want to know how it performs, as online sales force.
A SITE AUDIT normally includes
• Cover Letter/ Summary, objectives, overall findings and recommendations.
• Messages, looking at on page text, clarity, focus in headlines, subheads and body copy, how it all scans, whether it’s actively or passively written, how it reads, etc..
• Text for SEO, how the KEYWORDS are used in the Page Title, plus meta descriptions.
• Content – related, navigation style, number of clicks to order page, including relative button names.
A Site Auditor should provide Screen Shots of the website and include its search engine result.
Their aim is to help understand industry jargon which needs to be used.
Areas for improvement will be highlighted, including what’s not working, faulty links, poor colour choice for readability and so on…
Specific recommendations, particularly where the website is not optimized for search engines, including recommended keywords.
Finally, recommending a proposal for making content improvements.
WHY YOU NEED THIS INFORMATION
Your Business Website is competing with ALL companies on the web.
Consider, the WEB has at least 30 trillion individual pages.
To reach intended audiences, for online marketers, clear and sales – focused content is a must.
To your business,
John
Email: [email protected]

LEGAL RIGHTS & RESELL NOTICE
All rights reserved@John Chapman
NOTICE: Sorry But You Do NOT Have the Right to Reprint or Resell this Report!
You Also MAY NOT Give Away, Sell or Share the Content Herein
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DISCLAIMER AND/OR LEGAL NOTICES:
The information presented herein represents the view of the author as of the date of publication.
Because of the rate with which conditions change, the author reserves the right to alter and update his
opinion based on the new conditions. The report is for informational purposes only. While every attempt
has been made to verify the information provided in this report, neither the author nor his affiliates/
partners assume any responsibility for errors, inaccuracies or omissions. This is just the author’s opinion.
Any slights of people or organisations are unintentional. If advice concerning legal or related matters is
needed in any way connected with this publication, the services of a fully qualified professional should
be sought. This report is not intended for use as a source of legal or accounting advice in any way. You
should be aware of any laws which govern business transactions or other business practices in your country
and/or state. Any reference to any person or business whether living or dead is purely coincidental.

16/03/2019

Tips For Ensuring Correct Sentence Structure In Your Story

Two writers I’ve been working with recently are on their fourth versions of 250-word stories—and they’ve both expressed surprise at how many things they need to pay attention to before their articles will be ready to send to an editor.
Writing turns out to require a bit of work. Who knew? Well, every editor on the planet, for starters. When you read other people’s writing for a living, you start to see patterns and pitfalls, not only in terms of word choices and story subjects, but also in the obvious growing pains required to figure out how to best help the reader understand what you’re trying to convey about a destination.
It’s not enough to simply write down everything you feel like saying about a topic and imagine that it will be published. In fact, the only draft that should contain whatever you feel like saying is the first one—and it should be the first of many drafts as you work through what really needs to be said in order for readers to know what you mean and why you have chosen this particular place on which to focus.
The primary culprit in bad writing? Sentence structure. It’s so important, because poorly constructed sentences wind up keeping the reader from understanding what you’re trying to say. Every story needs to go through multiple drafts or revisions, and one of the first things you should be doing is to scrutinize every single sentence individually to see if it is fulfilling its intended purpose. I liken it to a job interview or an audition to be an actor in a movie—each sentence (and often each word) has to apply for consideration and then prove to you that it’s the right choice to help propel your story along.
If you approach each draft considering the following tips—which come with actual examples from writers I’m working with right now—you’ll start to notice the ways in which switching words around, lengthening or shortening sentences, and making different punctuation choices can significantly impact your writing, making it the best it can be.
Avoid bogging down with unnecessary words
Remember that it’s always implied that you’re recommending what you’re writing about, unless you’re offering a caveat of some sort (for instance, This restaurant elevates Chinese food to the next level, even as the décor screams Old West). That means you don’t need to couch the beginnings of sentences with things such as I highly recommend… or One thing to keep an eye out for… Instead, you can just describe the activity or the meal, or go right to telling the reader what he or she needs to know.
In addition, beware of repeating words or information—if you read your story out loud, you’ll often hear a second mention of a particular word. If your lead says that you’re going to talk about four places, then you don’t need to say it again before you list the four things. And finally, another word-eater involves setting up your address and phone number at the end by using the words “address” and “phone number” or by repeating the name of the town or country, which should already be in your story and doesn’t need to be repeated. You don’t need “https” or “www” in front of a website, either. Unless a publication stipulates that these things are required, leave them out.

Use long dashes and semicolons

Next, let’s look at these two methods of punctuation. This is a long dash: —. This is a hyphen: -. Make sure you know which one you need to use (hyphens are for stringing together words that are modifying other words, such as a 250-word story; while long dashes are used to set off information within a sentence or to make a point at the end of a sentence). You can often figure out where a long dash would make sense by reading your work out loud—something I recommend anyway—so that you can hear places where it sounds as though you’re offering an “aside,” or where you might want to set up a dramatic pause. (See what I did there? That’s one way where long dashes can be used to good effect.)
Semicolons (which look like this: ; ) allow you to attach two complete thoughts or complete sentences that offered related information into one sentence, thereby usually eliminating some extra words that would be needed to set up two separate sentences. Semicolons sprinkled into your writing can also help with rhythm and flow.
Meanwhile, both semicolons and long dashes can help fix fragments, too, by eliminating the need for a verb in one of the sentences or by attaching a related thought to the end of a sentence.

Thanks to Kyle Wagner for this article in
ITWPA Insider

01/03/2019

What’s happening in Wine World
Chile, for example, is working to rescue ancient vineyards planted by Spanish explorers centuries ago, as well as resurrect old winemaking techniques. Agricultural engineer Max Morales, at the forefront of efforts, is also helping to create wines from them.
The classics will not be enough, as old long-forgotten varieties will be re-introduced to spark the interest once more and since hybrid is such a popular word these days, then look for this in forthcoming wine production.
Now we have extremes with weather, and climate change is happening, there are those, particularly in South America, who are looking at higher climes for their vines, in the hope of finding a cooler atmosphere. Many well-known wine producers, associated with one famous wine region are popping up in most unusual places to ply their craft there.
In our ever-changing world where health and wellbeing are forefront, a vegan option has become paramount, so where wines are fined from agents made from egg white or milk or even protein to improve the clarity or over-tannin, the demand will be for charcoal usage or even clay.
There is also suggestion that there will be more fine wines and possibly rare wines easily available for those with bulging wallets.
At the other end of the scale, to make sure you’re not caught out without your favourite tipple, drink vending machines could well start popping up, most likely with alcoholic canned drinks, especially wine varieties.
Certainly, there are those vineyards that are on the move already, which are prepared to experiment to catch the market, but there’s one thing for sure, this decade isn’t about to stand still.

18/01/2019

How to embrace the science of B2B sales
Companies who embrace the science of B2B sales generally begin with a three-part journey:
First, they make an honest assessment of the status quo. This starts with a look at the customer. Customer preferences for buying should shape the investments the sales organization makes, yet many sales leaders fly blind. In our experience, most companies tend to underinvest in the sales capabilities that actually matter most to their customers.
Second, they plan for the long term. Sales winners are moving past quarterly planning and adopting instead a long- term view. Of the fast growers we have studied, more than 50 percent take a minimum 12-month view in their sales plans, and 10 percent look more than three years out. This long-term view means that sales leaders can invest in the right capabilities based on a specific (though flexible) roadmap.
Third, they move fast and get quick wins. Speed matters now more than ever. Winning sales organizations are using test-and-learn strategies to become more nimble. Some set up a sales war-room model to launch new digital campaigns and messages. Others adopt an agile test-fail-learn-adapt operating model to rapidly ideate and refine sales tactics. Through these quick-win approaches, sales orgs are seeing dramatic results, some with up to 300 percent growth in digital sales within the first 30 days of action. In the next few years, we expect to see more of the winners enjoying these results.
Driving market leadership in B2B sales takes undivided focus from the CEO and his/her top team, and significant investment of time and resources. However, companies that have achieved proficiency across the three dimensions of the science of B2B sales are already outpacing their competitors and driving disproportionate growth, profitability, and shareholder value.
“Getting the right individual in the right role” was a common theme that came up in our survey of 1,000 sales executives. Despite the stated importance of hiring the right talent, not all organizations believe they are equipped with the right talent for the future . While all companies struggle with getting world-class talent, fast-growth companies fare better than slow-growth companies
The fastest-growing companies are using advanced analytics to radically improve their sales productivity and drive double-digit sales growth with minimal additions in their sales teams and cost base.
Also, radical changes in buyers’ preferences, with buyers being more content-driven, technically savvy, and comfortable engaging via digital channels, has led to the rise of a new breed of sales leaders who bring technical expertise and a strategic mind-set. This is also transforming what sales organizations look like, with a sharp reduction in field sales and marketing, and rapid growth in inside sales and analytics teams.
Engaging customers in the future will require a multichannel sales strategy powered by smart digital investments, which caters to the different needs of first-time and repeat customers.
When targeting first-time customers who are looking for direct interaction with sales teams, the fastest-growing companies are using digital tools to help their sales teams address customer needs at each stage of their purchase journey. For instance, they are using interactive product demos powered through tablets or browsers to help salespeople engage customers in the research stage of their journey. A significant proportion are using relatively simple customer-relationship-management software to track customers’ past questions, thus allowing their salespeople to anticipate future inquiries and offer lightning-fast responses when customers compare their products with competitors’. A few cutting-edge companies have also invested in customer analytics that empower sales reps with price recommendations based on analysis of deals other sales reps have closed with the same customer in the recent past.

22/12/2018

Which Wines Go with What

• Pinot Noir is a light red that enhances the flavour of savoury dishes and those with an earthy taste, like mushrooms, truffles and other root vegetables, such as potatoes, beetroot and parsnip.
• Bordeaux and Cabernets are made for tasty red meat meals, such as steaks and chops and refresh the mouth with each taste of wine.
• When using special dressings or sauces that tend to be on the tangy side, particularly with salad, then a Sauvignon Blanc is a good choice to balance the flavour.
• While you’re choosing fish as a meal, especially where a rich sauce is involved, select a Chardonnay, which will compliment this dish.
• One wine which is not normally associated with Christmas is Syrah or Cabernet Franc with its spicy taste, being ideally suited for spicy meals.
• Pinot Grigio, a favourite “glugging” wine is considered a delicate wine and is often selected for lighter fish snacks. An alternative to this is a Chablis.
• If barbeques and barbeque sauces are your favourite, then you really need a robust wine to stand up to these extreme flavours, such as a Cotes-du-Rhone, Shiraz or a Malbec.
• Zinfandel is a winner with most, being very drinkable, though it’s ideal for pate and mousses.
• To tame the heat of hot, spicy dishes, often associated with Asian dishes, then a Vouvray or a Riesling can adequately cope with this task.
• Sometimes the fruit in a dessert dish is just not enough and it’s here that an Asti or demi-sec Champagne will give it that Wow factor.
This list is only intended as a rough guide and is there to help with choosing from a vast selection of supermarket wines.

John