24/09/2025
Re-uz UK acquires Event Cup Solutions in a strategic growth partnership for the reusable cup sector
Re-uz UK is delighted to announce the acquisition of Event Cup Solutions, marking a major step in its growth strategy and further cementing its position as the leader in the UK reusable cup rental and services market.
This strategic move brings together the expertise, resources, and innovation of the two biggest reusable cup rental companies in the UK, creating a powerhouse partnership dedicated to delivering sustainable, efficient, and high-quality solutions for stadia, venue, events and festivals nationwide.
Climate Partner certified Event Cup Solutions’ client portfolio is unrivalled, working with some of the most prestigious and high-profile venues and events in the country. This includes Royal Ascot, Co-op Live in Manchester, OVO Arena Wembley, Trent Bridge, Edgbaston, and Lord’s Cricket Grounds, as well as many Premier League football clubs such as Manchester City FC, Aston Villa FC, and Chelsea FC.
At the heart of their offering is the ONE Planet ONE Chance Reusable Cup System, an industry-leading solution for sports, music, and festival environments that significantly reduces single-use waste. Event Cup Solutions operates four strategically located wash and logistics centres in London, Birmingham, Manchester, and Middlesbrough, designed to service any venue within 50 miles, helping to minimise the carbon impact of operations.
The acquisition adds further strength to this national network, with Re-uz UK’s wash centre near Bristol joining the portfolio, alongside a new facility in Glasgow. Together, the combined operation will deliver unparalleled coverage and service capability across the UK, supporting the transition to a more sustainable future for the UK live events sector and Re-uz UK’s continued dominance in the reusables sector.
Senior management and teams at both ECS and Re-uz remain fully committed to advancing this new partnership, ensuring clients continue to work with the trusted team members they know. Service quality will remain uninterrupted, maintaining the high standards clients of both companies have come to expect.
James Clark, Managing Director of Re-uz UK, commented: “We are delighted to be adding Event Cup Solutions to our portfolio in the UK. This marks a significant milestone in our strategy - bringing together 2 brilliant companies, aligning our expertise, and allowing for the continued growth of both companies in the future. We are dedicated to continuing the exceptional services offered by Event Cup Solutions, and look forward to working with some of the most prestigious venues and events across the UK.”
John Reeves, Director of Event Cup Solutions, said: “We had many options on the table when looking at the next step in the growth plan for Event Cup Solutions. The opportunity to join forces with Re-uz was the most sensible solution, as it brought together the two companies that dominate the UK reusable sector. Event Cup Solutions’ rise to #1 in the UK market in such a short period of time is testimony to the hard work by our teams to deliver the ONE Planet ONE Chance ® Reusable Cup System across many of the UK’s most prestigious sport and music venues - this made us attractive to Re-uz.
And, with Re-uz being the largest provider of reusable cup solutions across Europe, with strength in manufacturing, this made the collaboration very exciting for ECS. We have a shared passion for sustainability and growth within the reusable sector, and we look forward to Event Cup Solutions continuing to grow alongside Re-uz in the UK”.
With aligned visions for sustainability, innovation, and service excellence, this acquisition represents a significant milestone in the journey towards eliminating single-use products at major events and venues. By uniting the strengths of both companies, Re-uz UK and Event Cup Solutions are poised to offer event organisers and stadium facilities managers the most robust, scalable, and environmentally responsible reusable product service on the market.
