23/03/2026
For business owners, a word of warning about using ChatGPT for your website!
Over the past few months, we’re seeing more and more websites filled with AI-written content, and it may look fine, but dig deeper and it can often causes problems like:
1. Vague messaging that doesn’t clearly explain what you do
2. Content that sounds like everyone else
3. Pages that don’t quite guide users to take action
4. Lower amount of enquiries, even if traffic has improved
AI can be brilliant for speeding things up but if doesn’t understand your customers, your market, or why people actually choose you that can signal a death knell to many websites!
Your website still needs:
✔ Clear and specific messaging
✔ A proper structure that guides users to buying or signing up
✔ Content built around real customer intent
✔ A focus on turning visits into enquiries
Otherwise, you don’t get a “smarter” website you just get a more generic one like many others in your industry!
Use AI as a tool but not as a replacement for thinking because in most cases, it’s not traffic that businesses struggle with, it’s turning that traffic into actual leads.