Betts Metal Sales

Betts Metal Sales The Betts Group is one of the world’s oldest precious metal businesses. We pride ourselves on being custodians of the past and pioneers of the future.
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We offer a range of specialist products and services, including precious metal refining and manufacturing, investment bullion, wedding rings, wrought items, grain, findings and tools. The Betts Group is one of the world’s oldest precious metal businesses, having been established in Birmingham’s Jewellery Quarter in 1760. We offer a range of specialist services, such as precious metal refining and

manufacturing, and provide access to an unrivalled breadth of products, including investment bullion and coins, wedding rings, wrought items, grain and findings, and professional tools. Our in-house manufacturing facilities specialise in segregated refining techniques, bespoke coloured alloy production, and precious metal recovery from a range of waste materials. As a vocal advocate of responsible sourcing, The Betts Group is the only licenced Fairtrade and Fairmined gold refiner in the UK. We have also pioneered Single Mine Origin (SMO) Gold, which offers luxury brands and retailers a responsible, fully traceable option without a premium price. Today, we blend traditional and contemporary knowledge to provide outstanding customer service, products and leadership for the precious metals industry. We support manufacturing jewellers, designers, jewellery students and hobbyists by supplying a comprehensive range of bullion and jewellery supplies backed by an experienced and friendly team. Our goal is to protect our industry for future generations whilst driving ever-higher environmental and sustainability standards. The Betts Group continues to operate from Birmingham’s Jewellery Quarter and is led by the ninth consecutive generation of the Betts family.

Consumer expectations have changed 👀 Today's bridal customers want personalisation, transparency and a more interactive ...
19/06/2026

Consumer expectations have changed 👀

Today's bridal customers want personalisation, transparency and a more interactive buying experience.

That's why we've developed the 3D Wedding Ring Designer — a platform that allows retailers to create wedding rings collaboratively with customers, bringing their ideas to life with 360-degree visuals with full confidence that it can be manufactured.

A better customer experience means more opportunities for retailers to secure sales.

📞 Call or email to book a free demonstration: [email protected] or 0121 233 2413.

💻 Read more about this innovation on the Betts Metal Sales Blog: https://bettsmetalsales.com/blog/introducing-3d-wedding-ring-designer-from-the-betts-group/

NEW FOR 2026: The Betts Group 3D Wedding Ring Designer ✨ Discover a market-leading innovation for independent retailers ...
17/06/2026

NEW FOR 2026: The Betts Group 3D Wedding Ring Designer ✨

Discover a market-leading innovation for independent retailers who want to excel in the wedding ring space.

Our 3D Wedding Ring Designer enables you to create and visualise fully bespoke wedding rings in real-time.

📞 Call or email to book a free demonstration: [email protected] or 0121 233 2413.

From varied ring profiles and traceable precious metals to diamond settings, engravings and finishes, every design can be configured live with your customer and viewed in 360-degree detail.

The 3D Wedding Ring Designer supports the modern bridal sales journey, helping retailers to create more engaging experiences whilst increasing confidence with bespoke orders.

➡️ Users who are logged into the Betts Metal Sales website can use this link to request access to the 3D Wedding Ring Designer: https://bettsmetalsales.com/get-access-to-3d-wedding-ring-designer

➡️ Register on our website to start the process: https://bettsmetalsales.com/customer/account/create/

With more than a quarter of a millennium of expertise in precious metals, we are a go-to source for gold and silver inve...
16/06/2026

With more than a quarter of a millennium of expertise in precious metals, we are a go-to source for gold and silver investment products, including bars and coins 👏

Right now, we have fine silver and gold bars available for immediate shipment.

Based on the current state of the precious metals market, we anticipate these bars will move quickly. Speak with our team to find out today's prices and purchase the weights that are right for you and your business.

Contact [email protected] or telephone 0121 233 2413.

There's still time to take advantage of our June Tool of the Month offers 🛠️Secure 10% off Durston PrecisionFit™ ring-si...
15/06/2026

There's still time to take advantage of our June Tool of the Month offers 🛠️

Secure 10% off Durston PrecisionFit™ ring-sizing tools and introduce a defined, accurate, and consistent measuring system into your business.

If you have many people managing multiple bespoke commissions and time-sensitive resizing jobs, it's crucial that everyone speaks the same ring-sizing language.

Choose from steel, plastic, and aluminium mandrels, ring stretches, finger-size gauges, and showroom-worthy sets for use in behind-the-scenes and customer-facing environments.

💻 Shop all our offers before June 30, here: https://bettsmetalsales.com/jewellery-tools/ring-gauges/brand-durston/

📚 Read more on the Betts Metal Sales blog: https://bettsmetalsales.com/blog/metal-achieve-the-perfect-fit-with-10-off-durston-precisionfit/

Get in touch with our Tools & Technology team to find out more and ask questions. Email [email protected] or telephone 0121 233 2413.

We want your silver scrap! 👋 Many in the industry have stepped back from buying silver recently — but at The Betts Group...
11/06/2026

We want your silver scrap! 👋

Many in the industry have stepped back from buying silver recently — but at The Betts Group, we're still committed to purchasing your unwanted silver jewellery and workshop waste.

Now's the time to unlock value by speaking to the Betts Metal Sales team. We offer:

✅ Competitive pricing
✅ Fast turnaround times
✅ Efficient, straightforward service
✅ Trusted refining expertise

From bench scrap and old stock to filings, sweeps and broken silver jewellery, our team understands how important it is to keep precious metal moving. Get in touch with us via [email protected] or telephone 0121 233 2413 for more information.

Elevate your business with The Betts Group, including innovative wedding rings, fully traceable precious metals, and div...
10/06/2026

Elevate your business with The Betts Group, including innovative wedding rings, fully traceable precious metals, and diverse bullion products 🪙

Our Birmingham-based team is here to help streamline your jewellery-making processes and support your transition to responsibly sourced, fully transparent precious metals, especially SMO Gold and AgAIN Silver.

Plus, our in-house Tools & Technology team can guide you on the best new products for your workshop, whether you're looking for a small addition or a total bench upgrade.

📞 Get in touch with our friendly team via [email protected] or 0121 233 2413.

Download a copy of our NEW wedding ring brochure here: https://bettsmetalsales.com/wedding-rings-catalogue

Gold investment bars are now available at The Betts Group 🪙 Choose from a range of sizes to suit your personal or profes...
09/06/2026

Gold investment bars are now available at The Betts Group 🪙

Choose from a range of sizes to suit your personal or professional needs.

Get in touch with us to discuss today's prices and what investment products are ready for immediate dispatch.

We welcome enquiries from the jewellery trade, experienced investors and those looking to purchase meaningful gifts for a special occasion.

Email [email protected] or call 0121 233 2413 to speak with our helpful team.

We are thrilled to be shortlisted for the Professional Jeweller Award for Supply & Service Partner of the Year 🎉 This is...
08/06/2026

We are thrilled to be shortlisted for the Professional Jeweller Award for Supply & Service Partner of the Year 🎉

This is great recognition for The Betts Group as we continue to innovate in the wedding ring space, including our new Modern Court ring profile, full-provenance gold alloys, and our soon-to-be-launched 3D Wedding Ring Designer.

SMO Gold is also shortlisted in the Responsible Business of the Year category in recognition of its pioneering commitment to total traceability and transparency.

Discover the complete shortlist here: https://www.professionaljeweller.com/professional-jeweller-2026-shortlist

Our doors are still open for silver ✅ Silver prices remain strong — and while some businesses have paused buying silver ...
04/06/2026

Our doors are still open for silver ✅

Silver prices remain strong — and while some businesses have paused buying silver scrap, we are still actively purchasing from jewellery-makers, workshops and trade customers across the UK.

Whether it's:

• Offcuts and filings
• Old chains and broken jewellery
• Scrap grain or unwanted stock
• Workshop sweeps and polishing waste

Our expert team is here to help you recover value from your precious metal waste.

If you’ve been holding onto silver scrap, unsure where to sell, now is the time to turn dormant metal into working capital for your business.

Get in touch with our team today to discuss your silver scrap: [email protected] or telephone 0121 233 2413.

Are you considering investing in something precious? 🪙 Gold and silver remain trusted stores of value in changing times....
03/06/2026

Are you considering investing in something precious? 🪙

Gold and silver remain trusted stores of value in changing times. At The Betts Group, we provide high-quality, responsibly sourced precious metal bullion to make investing simple at any level.

Add stability to your portfolio with physical assets designed to hold their worth and support long-term financial confidence. Choose from coins and bars in a range of sizes to bring a new asset class to your business.

Speak to the Betts Investments team today to find out more about availability and pricing via [email protected] or telephone 0121 233 2413.

Address

49-63 Spencer Street
Hockley
B186DE

Opening Hours

Monday 9am - 4:45pm
Tuesday 9am - 4:45pm
Wednesday 9am - 4:45pm
Thursday 9am - 4:45pm
Friday 9am - 4pm

Telephone

+441212332413

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