04/09/2026
Most software demos are rigged....and most buyers don't spot it.
The data in that demo is spotless! No duplicates, nothing half filled in, no spreadsheet someone's been maintaining since 2019.
Your business doesn't look like that. It never will.
What I really enjoy is when someone says, right, I've got this spreadsheet, what can you do with it? Or here's our system, it's full of duplicates, how would you make that work?
We were once asked to prove a system could handle millions of records. So we loaded in millions of records. That's a far more useful hour than a polished walkthrough.
And if the data goes in messy, that's fine. That's the interesting bit...how do we bulk edit? How do we bulk export? What tools are there to get it back into decent shape so the reports actually mean something?
So before your next demo, ask if you can put some of your own data in. Anonymised if you need to.
The answer tells you a fair bit on its own.