26/05/2026
I was having a strategic conversation with a client recently around lead generation and the obvious conclusion came up pretty quickly…
“We need more leads.”
Now sometimes that’s true. But before creating more activity, we looked at what was already there. Existing conversations, opportunities sitting in the pipeline, and follow ups that had gone quiet.
Sometimes the answer isn’t more leads… it’s making better use of the opportunities you already have.
I’ve written a blog on it here 👇
https://www.cwsalesconsult.com/why-more-leads-wont-fix-your-sales-problem/