Maggs Clarke Virtual Assistant

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Maggs Clarke Virtual Assistant I'm not just another virtual assistant who learned property management from a course.

I'm an active UK-based Airbnb host who built my business the hard way—through trial, error, and countless hours optimising every detail.

Little bit quiet here of late because of this! I’m back now, finally caught up with my inbox and raring to go!
23/09/2026

Little bit quiet here of late because of this!

I’m back now, finally caught up with my inbox and raring to go!

31/08/2026

Dynamic Pricing - yes or no?

New blog post - link in comments.

**PRICING**A complex but accurate and incredibly useful spreadsheet for one of my clients. My client gives me the base r...
28/08/2026

**PRICING**

A complex but accurate and incredibly useful spreadsheet for one of my clients.

My client gives me the base rates she wants to achieve at each point during the year and I translate it into this spreadsheet so I can design and implement an automated pricing strategy for her on Guesty.

This sheet has 20 tabs for each property she manages and each one auto-calculates the % increase I need to apply to her low season base rate to achieve the nightly rate she wants.

I create each bespoke spreadsheet for my clients as everyone gives me the price they want to achieve in a slightly different way.

This is just one of the ways that I don't expect my clients to bend to me and the tools I already have in place, but I bend to them and create them something that is just for them and their business.

Once it's done I can use it again and again to tell Guesty what to do to charge the guests to achieve the rate my client wants.

Pricing is critical to a STL business and can't be shortcut by dynamic pricing. I'm planning a blog on this very soon.

Did you know I can also create and edit Wordpress websites?Today is website tweaking day for one of my clients. She had ...
26/08/2026

Did you know I can also create and edit Wordpress websites?

Today is website tweaking day for one of my clients. She had her website built elsewhere, but with stock photos so I'm now going through and making small changes, plus adding her own property photos.

Aren't these rooms stunningly beautiful? :-)

New laptop day. I’m most annoyed it slowed me down working and also that Guesty had a big site wide issue I needed to he...
18/08/2026

New laptop day.

I’m most annoyed it slowed me down working and also that Guesty had a big site wide issue I needed to help a client to manage right at the point I started the transfer! 🫣

Working on location!
22/05/2026

Working on location!

Working on a bank holiday? Oh yes I am!
04/05/2026

Working on a bank holiday?

Oh yes I am!

Did you know I can run a pricing comparison against all of your competitors?I can go as far as you want me to with the d...
08/04/2026

Did you know I can run a pricing comparison against all of your competitors?

I can go as far as you want me to with the data to show you what others are charging then let you know how you compare.

I can then create a bespoke seasonal pricing plan that can be used on whichever platform/s you use, and with whichever PMS software you use.

I can do this for UK or international hosts. These two clients on my screens are in South Africa and the USA.

I do not use AI for this.

The work of a self employed person never ends! Linen planning for one of my clients while we take a drive south! I call ...
17/03/2026

The work of a self employed person never ends!

Linen planning for one of my clients while we take a drive south!

I call it good use of time!

New blog post, first blog post on my brand new website!
10/03/2026

New blog post, first blog post on my brand new website!

A few years ago, I was exactly where you might be right now: excited about my Airbnb business, convinced this was the path to financial freedom, and absolutely buried under admin work I didn’t see coming.

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Inverness

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