18/09/2026
Why sponsor a local football team when you're not really a football person?
Fair question. I asked myself the same thing.
Turns out you don't need to know the offside rule to appreciate the graft that goes into it. The players, sure, but also the folk who show up day in, day out and make the whole thing happen from the sidelines.
Ross County Football Club call themselves "more than just a football club," and after Saturday, I'm inclined to agree.
Here's the thing about the Highlands: nothing happens in isolation. The businesses, the clubs, the charities, the people, we're all tangled up together. You can't really back yourself without backing everyone around you.
So sponsoring the match ball wasn't a marketing move. It was a local one.
There was a personal pull too. My father-in-law is a massive county fan, so taking him along and sponsoring the ball for the day was a total no-brainer.
Building a business isn't only about the next client. It's about the community you choose to show up for.
And that's the bit worth turning up for.
P.S. Well done County on the 8-0 demolition of Queen of the South on Tuesday.