08/09/2026
She spent twenty minutes apologising for keeping a spreadsheet running alongside the software she paid for. She thought she was confessing a failure. She was actually describing a six-figure gap nobody had spotted.
Your customers describe friction like this every day, in support calls and casual check-ins. Most of it never gets written down anywhere. π
The signal is already in the room. The question is whether anyone is listening.
Read the piece:
Your customers are already telling you what to build next. Are you capturing it? Most SMEs aren't. Here's how to start.