10/11/2026
Why offer more w**es by the glass?
It’s a question a lot of restaurants, bars and pubs ask themselves. A bigger by-the-glass list can feel like a risk: open bottles, waste and more stock to manage. But get it right and the rewards go well beyond simply offering more choice. Here are my top tips.
1. Win the solo diner
Guests dining alone, or the one person at the table who fancies something different, rarely commit to a full bottle. A strong by-the-glass list gives them a reason to choose you over the venue next door.
2. Pair it with your menu
Match w**es to specific dishes and suggest them on the menu or through your team. When a glass is chosen to go with the main, guests are far more likely to order a second.
3. Take the risk out of open bottles
W**e waste is the biggest worry, and that’s where the Le Verre de Vin+ and PODBAR+ systems come in. They reseal any bottle in just a few seconds and keep still w**e, sparkling w**e and Ch*****ne fresh for up to 21 days. That means you can pour premium w**es and Ch*****ne by the glass with confidence, and nothing goes down the drain.
4. Offer different measures
Smaller pours and tasting flights encourage guests to explore. They might try two or three w**es instead of sticking with one.
5. Train your team
Staff who know the list and can confidently recommend a pairing turn a glass of w**e into part of the experience, and that drives sales.
6. Keep it fresh
Rotate a few w**es seasonally or alongside menu changes. It gives regulars something new to try and a reason to come back.
The proof
Look at in Suffolk. Around 55 of its roughly 60 w**es are available by the glass, and it has been named the UK’s best gastropub three times in the Estrella Damm Top 50 Gastropubs. Its w**e offering is a big part of its reputation.
The takeaway
A thoughtful by-the-glass list builds loyalty, increases spend and earns you recognition as a destination for w**e as well as food. With Le Verre de Vin+ and PODBAR+, every glass can be as fresh as the first.