AdAble

09/11/2019

A busy morning brushing up on the latest Facebook policies and processes. 👨‍🎓

08/11/2019

UPDATE:

Small Businesses can now create product catalogs in WhatsApp! 💬

The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in the UK.

Use your mobile storefront to showcase and share your products so people can easily browse and discover something they would like to buy.

This beats the old ways of having to upload individual product images and descriptions, plus it's all hosted on WhatsApp so both customer and business phone memories are freed up!

'How to' video below and link to announcement in the comments ...

Learn how to use catalog on the WhatsApp Business app (subtitles available.) Explore a better way to showcase your products and services with your customers....

04/11/2019

What do online shoppers look for on your website?

Google has put together a very information and quite enlightening guide of what influences British shoppers.

You can use this information to improve your website's conversion rate.

You might be surprised to learn that the popularity of a business on social media is the least influential!

Link below to the whole ThinkWithGoogle research article 👇

30/10/2019

You can now publish direct to Instagram from desktop...
without needing third party apps/extensions.

You can even schedule posts! 🤩

Simply head over to your Creator Studio and connect your Insta profile >>>

https://business.facebook.com/creatorstudio/

24/10/2019

Are you using Creator Studio? 🎨

If you're managing one or more business pages on FB, then you really should be!

▪️All of your pages in one place...
▪️Create Posts
▪️Schedule to Instagram!
▪️Manage Messages
▪️Manage Comments
▪️and so much more!

We're finding it so much easier than flipping between your pages to post, answer messages and comment moderation.

Access your Creator Studio here >>>

https://business.facebook.com/creatorstudio/

04/10/2019

Local Suffolk Business has FB Business Manager 'Hacked'

This is the first case I've heard of affecting a local business, so felt I should post to warn others ...

These 'hackers' have been targeting large, national businesses with high account spending limits, however it seems nobody is safe!

HOW IT WORKS:

Once they have your login credentials, they login to your Facebook Business Manager and create Ads for products/services that are against FB's advertising policies.
(Think viagra/extensions/pharmaceuticals etc)

They set the daily budget as high as possible to spend as much as possible before the Ads are either 'flagged' by the system or your payment processor refuses the payments.

If you have an account with good standing, ie: no past ad disapprovals, then the Ads can go live very quickly.

This has hit larger companies with huge payments, but now it seems, local businesses are being targeted too!
(The sums involved will hurt local businesses far harder).

WHAT TO DO?:

If this happens to you and your account is still actively spending, turn off and delete the campaigns in your Ads Manager.

Send a support ticket to Facebook to explain what has happened and you'll likely receive a refund/credit of any payment(s).

CHANGE YOUR PASSWORD

If the 'hack' has run it's course, then like the local business I've been speaking with today, you'll likely be locked out of your account.
You'll see a red banner stating: Ad Account Disabled

You'll need to raise a support ticket with Facebook, explain what's happened and after they have reviewed your account will grant you access again.

CHANGE YOUR PASSWORD

HOW TO PREVENT:

CHANGE YOUR PASSWORD ... REGULARLY!

These 'hackers' can only access your business manager using your profile credentials.

You can also set up 2FA on your account, link below ...

I hope this helps, stay safe!

Andrew

25/04/2019

NEWS - HUGE UPDATES! ...

Update No.1️⃣

You can now target Facebook Groups!!! 😮🥳🤤

This means that not only can you create custom audiences to target people in your group but ...

also build lookalike audiences from them to cold prospect people like them!!! 🤯🤑

More updates soon!

22/02/2019

Check your Ads for 'Pixel is off'! 🔴

Well, we never launch ads without having the pixel turned on and usually it's the default setting.

So we can only presume that at some point, FB has inadvertently turned the pixel tracking off on a bunch of our ads!

Worth checking your ads, especially if they are not performing as well as usual.

Hope this helps 😊

05/02/2019

🚨 IMPORTANT!
(If you're taking traffic from FB to your website).

Whether you are boosting posts or running ads via your Ads Manager, if you are taking users to your website/landing page then you could be effected!

When users click on your buttons/links to visit your website from FB, they are doing so inside the browser of the FB App.

There was an App update rolled out on January 29th which users are automatically upgraded to.

It is preventing users from clicking links on your website/landing page that open in a new browser window!

That means, any links you have that use the target='_blank' attribute on your website will not work!

We use these for every single CTA button on our website, we always have done, so that users can easily return to the page after seeing extra information.

We'd been watching our conversion rates drop and CPAs (cost per acquisition) rise across the weekend before we worked out what was going on.

Obviously, it's only mobile traffic that's effected, however the majority of FB users access the service via their mobile device.

Check your website links!
Even 'pop-up on click' links will be effected!

05/02/2019

You may need to agree to FB's
Non-discrimination policy! 📑

We started seeing long running ads being disapproved this morning! 🚫

After a couple of further disapproved edits, we realised the ad copy and media wasn't the problem ...

We've had to sign a non-discrimination policy to confirm that our ads are not discriminating against individuals or groups of people.

5 minutes later and all ads are back in review and slowly being approved.

Just something to watch out for if you find one of your ads disapproved. 🤓

Hope this helps 😊

16/01/2019

Facebook™ introduces
'Quizzes for Leads' 👨‍🏫

You might have stumbled across marketers using quizzes to engage you and obtain your details?

Quizzes are well know for great user interaction as well as not asking for too much information, making them ideal for mobile users.

Well, you can now create a quiz with multiple questions (and multiple choice answers!) inside a lead form ad!

1: Create a Lead Generation campaign
2: Make a Lead Form for your quiz
3: Under custom questions, submit your questions with multiple choice answers
4: Customise the final (thank you) screen with a landing page link etc

Selecting to capture just name and email is the easiest and fastest way to collect details from users as they are pre-filled with their registered FB contact details.

Check you Business Manager accounts, you might already have the option available! 😊