07/12/2025
What makes a great domain name?
We get it, you've started a new business and you're eager to get a website built but choosing a great domain name is just as important as the site design itself. Here's a few tips to keep in mind when browsing:
1. Short & easy to spell/pronounce — simple domains are easier for people to remember and type.
2. Memorable & brandable — ideally unique enough to stand out and be associated with your brand.
3. Avoid numbers and hyphens — they tend to cause confusion when spoken or heard.
4. Relevant (but not over‑keyworded) — a name that reflects what you do helps, but overly keyword‑heavy names can feel clumsy.
5. Flexible and extensible — good for future growth (e.g. don’t pigeonhole the name too narrowly to a product or service unless that’s stable).
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