14/06/2022
In today's episode of the podcast my lovely cohost and I are joined by Michelle Ramsay of . Michelle is a branding consultant and graphic designer who helps small business owners get their brand across to their Ideal Audience in a visual way, whether this is online or offline.
This episode we are guided along a very visually stimulating path by Michelle who expertly describes to us what branding actually is and what the benefits are to having an easy to identify brand for us small businesses.
Michelle has some really wonderful examples that she uses that set the scene so we see precisely the importance of branding and it's psychology.
We discuss how to avoid blending into the background with your brand, how to stop the 'shiny object syndrome' when it comes to fonts and colours and how to position yourself in your market especially when you may sell higher end products in a saturated market.
To finish off Michelle offers her top 3 branding tips and number 3 is definitely one to keep in mind!!
This episode is jam packed with advice and knowledge that you may not have considered when it comes to your business so be sure to listen to the end!
You can listen to the episode on iTunes, Spotify, Stitcher or on our podcast website, link is in the bio.
Love Lynsey - The Handmade Business Coach