YOJO

08/12/2019

A few must haves.

16/11/2019

We recently came across Professor Suzi Vaughan's on how thinking as can help everyone live their lives fiercely and in full and inspired by every single word she said we couldn't help ourselves but share these 9 lessons with you in an attempt to everyone of you to become the best possible version of yourselves.

Enjoy the read and stay tuned.

We recently came across Professor Suzi Vaughan's reflection on how thinking as fashion designers can help everyone live their lives fiercely and in full and inspired by every single word she said we couldn't help ourselves but share these 9 lessons with you in an attempt to inspire everyone of you t...

09/11/2019

Another shot from YOJO 19/20 AESTHETICS 美学 campaign featuring our cactus textured .

Inspired by the of this bow tie deliver a sensorial experience delighting sight and touch.

Shot starring captured by the lens of with the of

25/10/2019

According to Japanese culture, Kujaku - peacock - is the emblem of compassionate watchfulness, awakenings, sense of protection and generosity.

The signature print design articulates these feminine attributes through a hand-drawn visualisation of peacocks, flowers and contrasting colours.

Embellished with a ring, this has been designed to become one of the most versatile pieces of every woman's wardrobe and can be styled in a variaty of ways, including and

Shot starring the beautiful model and captured by the lens of photographer with the art direction of

12/10/2019

REFLECTION ON "CHANGE".

What does 'change' stand for?

Literally is the act of "making or becoming different". In a world where technology evolution runs at a pace never seen before, where Mars isn't so far away anymore (Elon we trust in you!), change becomes the pillar for human's life. Cool, isn't it?

Now, what if change is declined differently? If change would stand for "try to be similar to other humans", or conform yourself to someone else's values and way of being.
What's your feeling now? Boring, right?

For us at YOJO change is something that means: "Know who you really are and then bring your way of being to the external environment and grow (change) without changing the pillars of your existence".

Definitively "change" requires first of all a discovery of the inner self in order to avoid to be out of control in the middle of a storm.

Change is beautiful, but you have to determine it, not just undergo it.

Let's sum up all for :

"Don't change to fit the fashion... but choose the pieces that fit you"

10/10/2019

Iconic symbol of Japanese culture, the parchment represents a bridge between Old and New, classic and modern. Inspired by this idea, we digitally reproduced this pattern on premium Silk to complete our capsule collections of and .

02/10/2019

An ode to femininity.
Discover more about the Japanese concept of Wagasa and the underlying inspiration behind the signature print.

21/09/2019

Meet the artists behind our label.

13/09/2019

We are super excited to announce that for this Milan Fashion Week we joined Aequem and other 50+ emerging designers to bring a unique shopping experience at the center of under the 5way Concept Store umbrella with a strict focus on and . Doors open today and we can't wait to meet you all in person to show what we have been working on for the past months.

01/08/2019

Our new line of features a mix of and embellished with our signature ceramic knot.
Discover the full line and gear up your suit game with a pinch of and .



Ph:
Model:
M&H:

28/07/2019

Boost your summer walks with a stylish touch. 🌼👒🌞

Discover the full line on the official website.

27/07/2019

Whether it be on the sea shore or at an evening brunch, just break the rules and talk style.