Viewpoint Analysis

05/05/2022

Do you speak the same language as your customers? If you do, your messaging lands and you differentiate yourself - but it takes some hard work. Read on for our viewpoint.

When you communicate with your target customers - do you speak the same language? Do you use terminology that they use internally to describe projects and issues? Have you researched the business and the challenges that they face in its market? Have you put the effort in to make sure that your marke...

26/04/2022

Do you sell when you buy enterprise software and services? If not, you should. Here's why....

The next time you buy enterprise technology - keep in mind that you are also selling. What do we mean by that? If you want the very best technology vendors and partners to engage in your project you need to make sure you are selling your project to them. If not, you run the risk that they 'qualify o...

28/10/2021

Our HR Technology Longlist report is OUT now. 52 vendors that you need on your longlist if you are looking at a new HR platform to transform your people and people systems.

http://ow.ly/qXsw50GzVNo

04/10/2021

Vendor Services can be a game changer to help improve performance.
* Win & Loss Reviews.
* Vendor Perception Analysis.
* Customer Panels.
* Events.
* Appointment Setting.
http://ow.ly/x8j250FUZp8

23/09/2021

Want to outperform your competitors through IT? Let us introduce your business to IT vendors that will change the game and give you an unfair advantage.
http://ow.ly/yO6F50FUYCL

13/09/2021

Every Tuesday we will focus on a start-up or scale-up technology vendor that can make a difference to your business. Tomorrow's focus is in the area of AI and ML. A big growth sector but one that can sometimes be difficult to understand.

13/09/2021

Looking to buy a new tech solution - we can cut the time to purchase in half; increase vendor participation and free up your internal resources.
www.viewpointanalysis.com/meet-my-need

09/09/2021

Did you know that a key part of our business is to help IT vendors?
* Win & Loss Reviews.
* Vendor Perception Analysis.
* Customer Panels.
* Events.
* Appointment Setting.
http://ow.ly/x8j250FUZp8

09/09/2021

Every Tuesday we will release a profile of a start-up or scale-up technology vendor that can do something to transform your business in 2021. We will drop some clues each Monday to see if you can guess! Let's show some love to the new generation!

02/09/2021

So - Do You Know Zycus - a long-standing provider of procurement software solutions (S2P) but focused on what they call Cognitive Procurement with a heavy focus on AI so that procurement experts can focus upon the important stuff.

01/09/2021

What have you achieved in the last 8 years? Databricks have been busy....

01/09/2021

In Case You Missed It - a big investment round for Grafana Labs last week as they hit a valuation of over $3b!