Blue Yonder Research

Blue Yonder Research We discover the fresh, clear insight needed to ignite, develop and deliver leading brands to market.

We’re growing! 🚀An exciting opportunity has opened up for an Insight Manager to join our dynamic quant team in Leeds. If...
02/01/2026

We’re growing! 🚀

An exciting opportunity has opened up for an Insight Manager to join our dynamic quant team in Leeds. If you’re passionate about insights, love working in a fast-paced environment, and want to be part of an ambitious, expanding team, we’d love to hear from you.

👉 Find out more and apply now! https://bit.ly/4pbdQhN



01/01/2026

Happy New Year! 🎉

We'd love to take this opportunity to thank you, our incredible clients, partners, and suppliers, for all your support and collaboration in 2025. You have been the foundation of our success, and we couldn't be more grateful.

We're excited to continue growing, innovating, and tackling your unique R&D challenges in partnership. Here's to new opportunities, strong connections, and achieving great things in 2026!

We wish you and your families a year filled with happiness, health, and prosperity. 🌟

We'll be closing our offices on Christmas Eve for the festive break, re-opening on Friday 2nd January 2026!We wish you ...
22/12/2025

We'll be closing our offices on Christmas Eve for the festive break, re-opening on Friday 2nd January 2026!

We wish you a Merry Christmas and a restful holiday. We look forward to seeing you again in the New Year!



Discover how Blue Yonder helped a global personal care brand deliver robust, repeatable results: faster and at scale.In ...
05/11/2025

Discover how Blue Yonder helped a global personal care brand deliver robust, repeatable results: faster and at scale.

In our latest case study, we reveal how smart design, agile thinking, and deep sector expertise enabled us to streamline complex efficacy testing across multiple markets.

If you're looking to elevate your product claims with confidence and speed, find out how we did it here: https://bit.ly/4hD8Y2y

Let’s talk about how we can do the same for you...



We’re hiring! We're looking for an Office Administrator to keep our award-winning market research agency running smoothl...
24/10/2025

We’re hiring! We're looking for an Office Administrator to keep our award-winning market research agency running smoothly.

If you’re organised, proactive, and love variety, this could be your next move!

👉 Find out more and apply here: https://bit.ly/43eHxGD

Congratulations to our very own Hannah Over, Associate Director of Innovation, and finalist for the Research Live Young ...
07/10/2025

Congratulations to our very own Hannah Over, Associate Director of Innovation, and finalist for the Research Live Young Researcher of the Year MRS Award 2025.

Hannah deserves the recognition of this prestigious award, she is not only an excellent researcher, client partner, and people leader, but also a driving force behind our innovation efforts. From championing new approaches that are shaping the future of our industry, to helping us build exciting new tools and methodologies, her contributions go far beyond what you’d expect from someone so early in their career. On top of that, the way she’s embedded our team at the very heart of a major global client’s innovation journey is nothing short of remarkable.

We are so proud to have you on the team, and we're looking forward to celebrating with you at the award ceremony in December!

Why do consumers sometimes choose the “irrational” option?Because perception matters more than price.From everyday shopp...
22/09/2025

Why do consumers sometimes choose the “irrational” option?
Because perception matters more than price.

From everyday shopping to the high-profile failure of Google Glass, this article explores how consumer perception can make (or break) a brand.

👉 Read more: https://bit.ly/42x3Vuc

Why choose SprintAI by Blue Yonder Research?Because speed doesn’t have to mean compromise. SprintAI blends AI-powered au...
09/09/2025

Why choose SprintAI by Blue Yonder Research?

Because speed doesn’t have to mean compromise. SprintAI blends AI-powered automation with expert human insight to help you:

✅ Get actionable results in just 24-48 hours
✅ De-risk product decisions & cut R&D costs
✅ Tailor testing across categories
✅ Pivot fast - without losing nuance

Real-world wins? The future of agile product testing is here. 

Let's talk SprintAI, contact [email protected] to discuss your needs

Have you heard about SprintAI yet?It’s Blue Yonder Research’s AI-powered, agile product testing solution, delivering re...
02/09/2025

Have you heard about SprintAI yet?

It’s Blue Yonder Research’s AI-powered, agile product testing solution, delivering results in as little as 24 hours. 🚀

With SprintAI you get:

✅ Fast, AI-driven data collection with human research expertise built in
✅ Test up to 10 products per study – no brief required
✅ Flexible add-ons like open-ended questions, emoji responses, implicit tests & more
✅ Clear visualisation in 48 hours to guide confident R&D decisions

Perfect for screening early ideas, stage-gate decisions, or validating products before launch – all at a typical cost of £10–15k.

Learn more here: https://bit.ly/45vjK6M



💡 Did you know? We believe new work should begin with what we already know. That’s where our Oracle Data Science team co...
28/08/2025

💡 Did you know? We believe new work should begin with what we already know. That’s where our Oracle Data Science team comes in.

We’re offering half a day of senior Data Science time, completely free, to help you uncover valuable insights at the start of your next project.

✔️ Thorough assessment of the data already held to fine-tune your approach

✔️ Existing coverage and gaps vs new brief

✔️ 3rd party validation of your internal hypothesis

✔️ Find opportunities to make existing data work harder via new analytics

Find out more here: https://bit.ly/4fLXMzH

SprintAI Case Study Spotlight: Deodorant Innovation in 48 HoursWhen first-run deodorant fragrance submissions underperfo...
26/08/2025

SprintAI Case Study Spotlight: Deodorant Innovation in 48 Hours

When first-run deodorant fragrance submissions underperformed compared to competitors (within just 48 hours) SprintAI flagged the issue early. That meant a fast pivot back to the drawing board.

Two months later, a revised formula was re-tested. This time, the new scent outperformed expectations, straight into validation. The result? A whopping $50K in research savings and over 6 months of R&D time reclaimed.

Read the full success story here: https://bit.ly/4p5KS47



Innovation in Action: Q2 2025Huge shout-out to our amazing teams who’ve pushed the boundaries this quarter, congratulati...
22/08/2025

Innovation in Action: Q2 2025

Huge shout-out to our amazing teams who’ve pushed the boundaries this quarter, congratulations to our innovation award winners in the Qual and Data Science teams! Your ideas are driving us forward both internally and for our clients. 💖

Dive into the highlights in our Q2 2025 Innovation Spotlight: https://bit.ly/45GrhOS



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LS158GB

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Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

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