29/07/2026
Meet James Mercer, Owner and Financial Adviser at Silverwood Financial Solutions Ltd, now in his 14th year with 2plan.
James started his career with a product-led focus on protection and investments, evolving into a more holistic financial planning approach that considers the full client picture, from cashflow and retirement to tax, family and legacy planning.
Since joining 2plan, the flexibility of the advice process and strong technical support have enabled him to focus on long-term client outcomes. Over the past eight months, Silverwood has also grown, adding two Chartered advisers and expanding the wider team.
What James values most about working with 2plan: “For me, it’s the balance between autonomy and support, the freedom to tailor advice, backed by the strength of the 2plan network.”
The most rewarding part of James’ role is helping clients move from uncertainty to clarity, giving them confidence in their financial future. Whether that’s preparing for retirement, selling a business, navigating a major life transition, or simply gaining control over their financial position.
https://www.2plan.com/