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Born Ugly

Name: Born Ugly
Address: 3 Whitehall quay, Leeds, LS14BF, GB
Telephone: +441133184500

Extraordinary brands are our ordinary. Born Ugly is a brand design agency and a creative partnership. You could say ‘born again in the ugliest of years’!

We are a team of strategists, designers and digital activators. We are the founding studio of the world’s most effective brand design consultancy, Elmwood, before our demerger as a standalone agency in 2020. We are an agency with a strong track record that spans 4 decades and 6 continents but has a new direction. A direction with strong foundations and values, and extraordinary commercial and cult

ural impact always as its cornerstone. Our name is born from a fundamental truth that even the very best of ideas start ‘ugly’. Whether they help start a fledgling business or help a brand leader stretch their advantage. They all start raw, uncrafted and lacking validation. More than this, the creative process itself is ugly. It is not a sausage machine. It is a process driven by the tension that pushes boundaries and delivers extraordinary impact. It is a process that is in our blood. Born more than forty years ago, we have always believed that ugly fights harder. Ugly has somewhere to go. It feeds bravery and endeavour. Ugly isn’t scared to embrace dangerous creative that has the power to disrupt and breakthrough. With conviction, ugly redefines the status quo and creates something truly remarkable. Discover the power of ugly.

06/11/2024

Making a global icon of the future refreshingly optimistic.

We helped our friends at Carlsberg reinvent the Somersby brand to improve navigation of its portfolio, drive a more consistent and relevant brand story in the market, and become recognisable in the blink of an eye.

With optimism always being at the heart of the brand, today Somersby represents an active form of escapism and refreshed optimism.

Ready to see the journey we’ve been on? Check out our case study here: https://www.born-ugly.com/work/carlsberg-somersby-brand-refresh

20/06/2024

In a world awash with Purpose, brands run the risk of blending into the background, even if they are making a significant positive contribution to the world.

Join our Ugly Conversation on ‘Rekindling the purpose of brand’ on Wednesday 26th June and hear from ‘post-purpose preacher’ Ynzo van Zanten, formerly at and , Charlotte Dewhurst, CMO at , and Visha Kudhail, ex-marketing leader at and

💫 Learn how they have grappled with:
- Striking the right balance between being authentically purposeful and driving the commercial needs of their brands
- Avoiding the pitfalls of ‘purpose-washing’ and finding a distinctive voice for their brands in a VUCA world

👉 Secure your spot using the link in our bio!

11/06/2024

Back in 2023, took aim at ‘purpose’, probably one of the most overused marketing buzzwords of the past ten years. Purpose can, he told investors, be an ‘unwelcome distraction’ for some brands and ‘irrelevant’ for others.

📅Join us and our international panel of experts – for our upcoming ‘Rekindling the purpose of brand’ webinar on Wednesday 26th June at 10am UK as we explore the future of brand purpose.

🔍Key topics include:
- Is purpose good marketing?
- What is the role brands should play in a post-purpose world?
- Can purpose be a source of distinctiveness for brands?

👉 Don’t miss out, sign up now. Link in our bio

23/05/2024

Biscuit champions companionship, not ownership, giving Biscuiteers get the best of both worlds, bringing pet and parent wellbeing together as one.💜

The attitude was playful but caring, informative yet joyous. The ups and downs of petcare are visualised through a living and breathing world of companionship. Friendly shapes and witty language tell a genuine, engaging story of pet parenting. 🐱🐶

“We were privileged to have had the Born Ugly team lead us through an immensely creative, challenging and inspiring process – in the creation a fresh and pioneering pet wellbeing brand, Biscuit. From establishing the Biscuit brand blueprint and team values, all the way into deep-dives on brand personas and detailed design elements – we were blown away by the level of urgency, tenacity, creativity and quality exhibited by this class agency.”
Justin Dexter
Co-Founder & CEO

15/05/2024

Our key brand asset for Committed to Better Chicken champions the chicken and the journey towards better welfare🐔

Our iconic symbol is the chicken itself, cleverly incorporating elements like the upward arrow formed by the beak and wattle, along with a heart-shaped comb ❤️

We felt it was fundamental to create a character, one that could build an emotional connection with people, making it hard to ignore or turn a blind eye 💡

03/04/2024

🧠 Thinking creatively isn’t as simple as it sounds...

Despite sounding easy to do, it takes time and practice to become skilled at thinking creatively in order to solve complex problems. Your environment, what you absorb, and how you engage with others can all influence your brain’s capacity for creative ideation.

Our Senior Provocation Partner Wander Bruijel says “allowing your brain space and time to wonder is probably one of the most valuable creative gifts you can give yourself”.

We couldn’t agree more, so we’ve compiled some wisdom from Wander to help you go forth and think creatively!

10/01/2023

And we're in!
Yesterday we moved into our brand new studio at 3 Whitehall Quay in Leeds. We thought it was important to start off on the right foot as a team so we all met at our old offices and took the short walk over to our new space together. We stopped on the bridge for a moment to 'mentally throwaway' everything we wanted to leave behind so we could start afresh in 2023.
Right now there are lots of white walls but that will soon change as we put our own creative, uniquely Ugly stamp on it. Suggestions welcomed!

23/12/2022

’Twas the night before Christmas and all through the house,
Not the buzz of a Zoom, nor the click of a mouse.
'Out of the office’, our emails declared,
From the 23rd onwards, we wouldn’t be there.
The good folk of Born Ugly were tucked up in bed,
Their laptops shut and snow fell instead.
Now Santa is coming, let’s all raise a cheer!
Relax, refresh. It’s been a helluva year!
See you all in 2023 😎🖤

11/10/2022

Well done Gladeye !
We partnered with Gladeye on the MitoQ website which has been honoured with a Gold Pin for Large Scale Websites at The Best Awards, and we were recognised as contributors!

The Best is New Zealand’s top design award, spanning all disciplines from product design and architecture to digital and graphic design.
Read all about it:
https://bestawards.co.nz/digital/large-scale-websites/gladeye/mitoq/

10/10/2022

Well done to the Born Ugly team for raising over £1500 for Action for Children!
Kelly, Sarah and Becky of Riot Us Agency, spent a night sleeping on the streets of Leeds last Friday for Boycott Your Bed which aims to ensure every child has a bed to sleep in this winter.
The donation page is still live so make sure to throw a few pound in to support the team!

04/10/2022

Jonathan Sands, Chairman of Born Ugly has taken the decision to step down after an amazing forty years at the helm and allow the next generation to step up and take on the baton.

Jonathan will remain as an investor in Born Ugly and will stay close by acting as the landlord in our new home. Learn more about these changes:
https://www.born-ugly.com/news/jonathan-sands-paves-way-for-new-leadership-as-born-ugly-finds-new-home

31/08/2022

Smashed it!
Our team challenged themselves for a SECOND time with the Yorkshire Three Peaks to raise money for Mind Charity. It was incredibly difficult but they supported each other through it. Well done team, we are so super proud of you!
There is still time to donate to help this wonderful charity:
https://www.justgiving.com/fundraising/born-ugly-ltd1

Address

3 Whitehall Quay
Leeds
LS14BF

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441133184500

Website

https://www.born-ugly.com/

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