Leeds Digital Marketing

12/04/2019

How much is too much targeting...?

Ad saturation and over-targeting damaging people’s trust in brands http://bit.ly/2UrqX4A

New research further highlights the risks brands face as a result of over-targeting, with negative feelings towards advertising all stemming from precision marketing rather than brand building activities.

09/04/2019

Bad news for agencies and opportunities for freelancers?

Post-Brexit Britain and the future of marketing. http://bit.ly/2G4sQKv

From budgets and creativity to the future of 'brand Britain', what might the marketing industry look like once the UK leaves the EU?

26/03/2019

Delivering digital skills training In Leigh. Great session yesterday!

Get involved and Upskill yourself - www.lloydsbankacademy.eventbrite.co.uk

15/03/2019

Rupert Murdoch's company makes unfair monopoly accusation! How we laughed!

Google must be broken up due to its 'overwhelming' power, News Corp says | Media | The Guardian http://bit.ly/2JfDFhN

Media giant tells Australian inquiry Google’s search engine and advertising platform should be separated

14/03/2019

This is a bit of a game changer.

Google's ad manager will move to first-price auction | Digital - Ad Age http://bit.ly/2JdjroQ

The move may leave marketers at a disadvantage in the short term, while increasing revenue for publishers.

05/02/2019

Very excited to be meeting with of https://www.imcba.com/ on Friday to learn a bit more from one of the world leaders in Artificial Intelligence - IMC.

World Leaders In Artificial Intelligence. IMC designs solutions leveraging AI to augment Human Perception and therefore support Human Decision Making.

21/01/2019

Moved into Duke Studios today. Exciting times! http://bit.ly/2FODarz

Duke Studios provides inspiring workspace and services to those in the creative industries. Situated in Leeds we are a hub of collaboration and creativity for those who crave a unique working environment. With different levels of workspace to meet diverse creative needs and varying budgets, there’...

03/12/2018

Does this mean more or less 'fake news'...?
http://bit.ly/2r9CeFZ

The Community News Project will donate £4.5 million to help fund 80 trainee journalists across the UK for two years.

29/11/2018

This type of headline is getting pretty frequent!

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook https://tcrn.ch/2FSbnZh

LinkedIn, the social network for the working world with close to 600 million users, has been called out a number of times for how it is able to suggest uncanny connections to you, when it’s not even clear how or why LinkedIn would know enough to make those suggestions in the first place. Now,…

26/11/2018

Better late than never...?

Google finally cleans up its Esta ads after eight years https://bbc.in/2FJ6Ms5

It says machine learning will stop expensive unofficial Esta services from advertising on Google.

19/11/2018

Festive advertisers dump TV for online media | Media | The Guardian http://bit.ly/2FnWtcM

The shift online continues...

TV ad spend expected to fall by almost £44m in final quarter, despite overall rise

14/11/2018

WhatsApp Finally Gives in to the Lure of Cash-Generating Ads | Digital Trends http://bit.ly/2Fl0vCB

It was probably only a matter of time eh?

WhatsApp's co-founders said their messaging app would never show ads, but once the pair quit the company, it seemed inevitable that its owner, Facebook, would find a way to get them in. And this week, WhatsApp VP Chris Daniels has confirmed that ads are on their way to the app's Status feature.