Yugen Agency

Yugen Agency We help businesses reach their goals through strategy-driven design.

YGN partnered with CURA to help translate a complex, technical breakthrough into a clear, credible and compelling identi...
20/08/2026

YGN partnered with CURA to help translate a complex, technical breakthrough into a clear, credible and compelling identity.

Together, we clarified their position between two critical audiences:

→ Industrial partners who need to decarbonise without sacrificing reliability or economics
→ Investors looking for scalable, capital-efficient climate solutions with real adoption pathways

The strategy establishes CURA as the pragmatic path forward:

Not a reinvention of cement, but a bankable upgrade that protects margin, meets regulation and enables continuity this decade.

WHAT WE DID:

→ Brand sprint
→ Visual identity
→ Motion design
→ Website strategy & architecture & design
→ Webflow development

The result is a brand built for one of the hardest and most critical decarbonisation challenges in the world.

Calm. Credible. Ready for adoption.

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BrandStrategy

Cement is responsible for ~8% of global CO₂ emissions.And most of it is unavoidable.So how do you decarbonise one of the...
20/08/2026

Cement is responsible for ~8% of global CO₂ emissions.

And most of it is unavoidable.

So how do you decarbonise one of the world’s most essential industries,
without breaking the systems it depends on?

That is the challenge behind CURA.

⤷ Pre-seed → Seed transition
⤷ Pilot-stage deployment with industry partners
⤷ Retrofit-ready solution targeting process emissions at the source

In carbon-priced markets, emissions are no longer abstract.
They are a direct cost line, eroding margins and putting operators’ license to operate at risk.

Most solutions ask the industry to change.

CURA takes a different approach.

It upgrades what already exists.

Brand identity, visual system and digital experience by YGN.

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The Brand Identity

Cement is responsible for ~8% of global CO₂ emissions.And most of it is unavoidable.So how do you decarbonise one of the...
20/08/2026

Cement is responsible for ~8% of global CO₂ emissions.

And most of it is unavoidable.

So how do you decarbonise one of the world’s most essential industries,
without breaking the systems it depends on?

That is the challenge behind CURA.

⤷ Pre-seed → Seed transition
⤷ Pilot-stage deployment with industry partners
⤷ Retrofit-ready solution targeting process emissions at the source

In carbon-priced markets, emissions are no longer abstract.
They are a direct cost line, eroding margins and putting operators’ license to operate at risk.

Most solutions ask the industry to change.

CURA takes a different approach.

It upgrades what already exists.

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive vis...
19/08/2026

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive visual expression for the next stage of the business.

Brand identity, visual system and digital experience by Yugen.

Swipe through the case study →

BrandStrategy

The Brand Identity Brands In Motion Outstanding Branding

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive vis...
19/08/2026

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive visual expression for the next stage of the business.

Brand identity, visual system and digital experience by Yugen.

Swipe through the case study →

BrandStrategy

The Brand Identity Brands In Motion Outstanding Branding

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive vis...
18/08/2026

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive visual expression for the next stage of the business.

Brand identity, visual system and digital experience by Yugen.

Swipe through the case study →

BrandStrategy

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