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Yugen Agency We help businesses reach their goals through strategy-driven design.

14/10/2026

The Frontier Studio Tour starts here.

Last week, we shared a glimpse of something we’d been working on with the guys at Hyperfocus in Hamburg. The response was incredible, and we’ve been itching to share the full thing ever since.

Well, it’s finally here.

We started The Frontier Studio Tour because we wanted to get closer to the people behind the work. To open up conversations, exchange ideas and explore the cultures, thinking and creative processes that don’t always make it beyond the studio walls.

We spent a week with Paul, Jan and the .cc crew in Hamburg and what came out of it is something we’re truly proud of.

A massive thank you to everyone at Hyperfocus collaborating with us on this, and welcoming us into their world.

Inside Hyperfocus - Documentary is now live.

Grab a brew (or a fritz!), get comfortable and enjoy.

👉 Link in the comments

24/09/2026

Our time with the crew at .cc in Hamburg became more than just a studio visit. We pointed the cameras at the conversations, the process and the brilliant minds behind the craft, and turned it into the first part of something big.

Studio shutters were wide open. Perspectives were shared. No gatekeeping. Just transparent, candid convos.

The Frontier: Studio Tour starts here.

First stop - 🇩🇪 ☠️ Hamburg.

Full length documentary episode coming soon to The Frontier: Studio Hours YT channel (link in comments)

Nine months ago, we first picked up a camera and hopelessly hit record. HYPERFOCUS were a big part of the reason we pick...
10/09/2026

Nine months ago, we first picked up a camera and hopelessly hit record.

HYPERFOCUS were a big part of the reason we picked it up at all.

In August, we flew to Hamburg and pointed it at them.

River and I set out on a mission when we created TF:SH. To expand beyond our own studio and make content we were truly passionate about.

Here’s what I’ve come to realise. There are some world-class studios out there. The best ones I’ve found are the ones who leave the door open. The ones who make themselves available to fellow brand romantics, because those encounters are what propel our industry forward.

Craft was never a secret. It moves between people generous enough to share it, and it stalls in the studios that hoard it. Every real conversation I’ve had with those people has pushed our work further than any case study ever has.

Hyperfocus leave that door open.

So.. two studios. No agenda, nobody picking up the bill. Just an honest look at how one of our favourite brand studios actually makes the work, and the decisions behind it.

One more thing. Hamburg stole my f***ing heart. The people, the art, the coffee, the bánh mìs, the bewirtungsbelegs… (IYKYK)

From this, the Frontier: Studio Tour is born.

Photos for now. The rest is in the documentary, which is dropping real soon. 🔥

YGN partnered with CURA to help translate a complex, technical breakthrough into a clear, credible and compelling identi...
20/08/2026

YGN partnered with CURA to help translate a complex, technical breakthrough into a clear, credible and compelling identity.

Together, we clarified their position between two critical audiences:

→ Industrial partners who need to decarbonise without sacrificing reliability or economics
→ Investors looking for scalable, capital-efficient climate solutions with real adoption pathways

The strategy establishes CURA as the pragmatic path forward:

Not a reinvention of cement, but a bankable upgrade that protects margin, meets regulation and enables continuity this decade.

WHAT WE DID:

→ Brand sprint
→ Visual identity
→ Motion design
→ Website strategy & architecture & design
→ Webflow development

The result is a brand built for one of the hardest and most critical decarbonisation challenges in the world.

Calm. Credible. Ready for adoption.

Swipe through the case study →

BrandStrategy

Cement is responsible for ~8% of global CO₂ emissions.And most of it is unavoidable.So how do you decarbonise one of the...
20/08/2026

Cement is responsible for ~8% of global CO₂ emissions.

And most of it is unavoidable.

So how do you decarbonise one of the world’s most essential industries,
without breaking the systems it depends on?

That is the challenge behind CURA.

⤷ Pre-seed → Seed transition
⤷ Pilot-stage deployment with industry partners
⤷ Retrofit-ready solution targeting process emissions at the source

In carbon-priced markets, emissions are no longer abstract.
They are a direct cost line, eroding margins and putting operators’ license to operate at risk.

Most solutions ask the industry to change.

CURA takes a different approach.

It upgrades what already exists.

Brand identity, visual system and digital experience by YGN.

Swipe through the case study →



The Brand Identity

Cement is responsible for ~8% of global CO₂ emissions.And most of it is unavoidable.So how do you decarbonise one of the...
20/08/2026

Cement is responsible for ~8% of global CO₂ emissions.

And most of it is unavoidable.

So how do you decarbonise one of the world’s most essential industries,
without breaking the systems it depends on?

That is the challenge behind CURA.

⤷ Pre-seed → Seed transition
⤷ Pilot-stage deployment with industry partners
⤷ Retrofit-ready solution targeting process emissions at the source

In carbon-priced markets, emissions are no longer abstract.
They are a direct cost line, eroding margins and putting operators’ license to operate at risk.

Most solutions ask the industry to change.

CURA takes a different approach.

It upgrades what already exists.

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive vis...
19/08/2026

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive visual expression for the next stage of the business.

Brand identity, visual system and digital experience by Yugen.

Swipe through the case study →

BrandStrategy

The Brand Identity Brands In Motion Outstanding Branding

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive vis...
19/08/2026

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive visual expression for the next stage of the business.

Brand identity, visual system and digital experience by Yugen.

Swipe through the case study →

BrandStrategy

The Brand Identity Brands In Motion Outstanding Branding

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive vis...
18/08/2026

A look inside our work with Ki 13, building a brand that brings together science, engineering and a more distinctive visual expression for the next stage of the business.

Brand identity, visual system and digital experience by Yugen.

Swipe through the case study →

BrandStrategy

3D CGI for Airhive’s Deep Sky installation
05/11/2024

3D CGI for Airhive’s Deep Sky installation

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