http://www.divamarketing.co.uk/

Vicky Watts - Diva Marketing, Leicester (2026)

29/11/2023

LOVE THE PROCESS 🤩

Your business is your passion, you know it better than anyone else and you know where you are now and what you want your business to be in the future.

That’s why the process of getting there is so important. Embrace it!

Carefully consider each element that is going to make your business a little part of you.

Bring your personality, creativity, colour and spark to it, to truly bring it to life and have your customers love it just as much as you do.

Each business has a story to tell whether it’s the daily process or where it all started. Tell your brand story today!

Not sure where to start and how, comment HELP below and we can chat about where you are now in your business, what your biggest pain points are right now and how to overcome them.

27/11/2023

This is 40! 🤩
It’s amazing how hitting an age milestone can throw up all sorts of thoughts and feelings.

I know I’ve been very MIA when it comes to showing up on here but I’ve been taking time out focusing on my current clients and thinking long and hard about the direction of my business and life in general.

Ultimately I love helping independent businesses grow on and offline… yes I said offline!

My background and experience is in brand marketing, something I am extremely passionate about, alongside the online social media side of things. I have over 20yrs experience in this area and that’s why I’m well placed not just to lift the weight of the social media rollercoaster for you but also to help you build your business from the ground up when it comes to your marketing, brand image, tone of voice, planning, social media marketing and everything in between and beyond.

So whatever stage you’re at whether it’s an hour of brainstorming or brain dumping to get to a strategic plan for your business or implement a solid social media plan and discuss how you’re going to show up and promote your business I can help.

My packages are tailored to each individual client so that we can find a direction that suits you and your brand, as no two businesses are the same.

Let’s take your marketing to the next level, whether you think you’ve got it all figured out and you’re at the implementation stage or whether you’re doing over your business ready for the new year or just starting your business and your brand journey and looking for direction and a plan.

A coffee and a chat in the comfort of your own office/home costs nothing for peace of mind that you’re headed in the right direction 😉

DM me and let’s chat marketing for your business 💬

08/09/2023

Hey all, I know it’s been a while, life and work have been super busy but I’m slowly making my way back.
I have to say the break away from having to constantly show up has been bliss and given me headspace to think about a lot including what I want to be doing more of to help your lovely businesses grow on Pinterest and beyond. Watch this space…

23/01/2023

LET’S TALK PINTEREST FOR YOUR BUSINESS…

Is 2023 the year you start using Pinterest to promote your business?

Maybe you've dabbled a little but with no real results, or just don't know where to start. It might even be that you’ve got as far as setting up your account (or you think you have!) but you’re yet to harness the power of this positive platform for your business.

Sound familiar? Let’s chat and see how we can work together to get you started…

📌 Account Set Up

Get your account in the right place to make Pinterest work for you. From boards, pins, keywords, installing your Pinterest tag, connecting your shop and everything in between.

📌Audit
I’ll take a look at where you’ve got to with your account and ensure that everything is as it should be. Carry out keyword research, set up your boards and pins to compliment and refresh your account.

📌Pin Design & Templates
I’ll design 10 branded pins that you can use for ease and speed going forwards with templates for you to keep and develop over time.

📌Training/Coaching

👉🏻Pinterest Power Up - Maybe you’ve been using Pinterest for a while but have a list of questions or just want to make sure you’re doing everything right to get the most out of Pinterest for you business. In this 2hr session we’ll spend our time together ironing out anything you’re unsure of and you’ll leave confident that what you’re doing is right, along with a list of actionable points to implement where necessary.

👉🏻Power Hour - If Pinterest is already working well for you but you’d just like a bit of a refresh book an hour session where we can make sure you’re firing on all cylinders when it comes to Pinterest for your business.

If all of this just seems like too much on top of everything else let me manage your account for you and let’s start smashing your Pinterest goals while you focus on your passion…. running you business!

28/11/2022

SAVES

What are they? Why are they important for your business?

Saves are an important part when assessing your success on Pinterest.

🤷🏻‍♀️ But what is a save?

A save is something people do when the find your pins/content engaging and relevant to them . They click to save when they find something that they want to save for a later date, at a time when they’re ready to get started on a project or make a purchase.

Saves are a metric you should definitely include in your KPI’s to see if you’re resonating and engaging with your target audience and being seen as inspirational or interesting to them enough to save your pin and brand with intent for later action.

If you are then they’ll save your pins to their boards, visit your profile or click through to your website to make that all important purchase and increase your website traffic.

Need help getting more saves on Pinterest?

Watch this space…..

17/11/2022

THE BIG FREEZE IS COMING… have you got your Pinterest tag set up and ready to go?

For many years the Holiday freeze code has applied and this year is no different.

🤷🏻‍♀️ So what does it mean for you and your business?

From 19th of November the holiday freeze code will begin lasting until the 29th of November. During this time no new Pinterest tags will be processed.

This is a peek shopping window for the festive season and with no new updates being processed during this time now is absolutely the time to get your tag set up, make sure you campaigns are running smoothly and your shop is in order.

The good news if you’re all set up this won’t affect any of your current campaigns.

Don’t put it off, if you’ve been thinking about setting up ads for the festive period this is a crucial time to have them running, don’t miss out!

Still have questions? DM me 📲

08/11/2022

GET READY FOR BLACK FRIDAY ON PINTEREST

Black Friday/Cyber Monday is on the horizon and with 81k Pinners searching for Black Friday and Cyber Monday inspiration on Pinterest every year that’s a huge number of potential eyes on your campaign.

So how can you use these events to your advantage?

📌Start pinning now! If you have sale products or items due to go into the Black Friday/Cyber Monday sale get them out there.

Ensure you’re using Black Friday, Cyber Monday alongside other keywords such as Sale, Haul, Shopping, while still using your usual keywords to bring the right Pinners to your products when the big sales hit. But do not keyword stuff!

Create Pin descriptions that are conversational and tell Pinners and Pinterest what it is you’re offering.

📌 Create a Black Friday/Cyber Monday or Sale Board to house these pins so as not to clutter your everyday boards with products that won’t necessarily be around forever.

📌 Make sure your shop is connected right and firing on all cylinders to ensure Pinners are arriving on your website and at your products just where you want them.

Need more help on how to get your account in the right place, ask me anything….

16/09/2022

Pinners are at it again….

With the rising cost of living and the thought that we may well be spending more time in our homes, not just because of the colder weather but because we need to save money Pinners are planning all their latest DIY and Interior revamps, here’s the latest trends…

Budget Bedroom +70%
Cheap stair makeover +60%
Office makeover on a budget +40%
Cheap bathroom remodel +40%

Pinners are also trying to organise their homes better with home organisation searches going crazy…

Small garage organisation ideas +170%
Reusable bag storage ideas +75%
Toilet paper storage ideas +70%
Kids art supply organisation +55%

What plans do you have this Autumn/Winter for your home?

Do you run an Interiors or Homewares business that could benefit with getting started on Pinterest?

DM me with any Qs you may have on how to get started with Pinterest for your business.

12/07/2022

It’s felt like a long time coming but here begins the start of a two week break.

Time to switch off, regroup, have fun and be a little silly 😜

So if you think I’m a little quiet on here it’s temporary while I’m busy making memories with this lovely lot.

But I’ll be back with loads more to bring to the table after some down time, ready to start again with new ideas and a clear head.

What are you looking forward to this Summer?

23/06/2022

The Many Different Ways to Pin on Pinterest

📌Static Pins

The static pin is the classic pin that we’ve all come to know and love on Pinterest. As the name suggests static in nature this is the most common pin that you’ll see in your feed.

📌Product Pins

Product pins are created when you upload your catalogue to Pinterest. This enables pinners to shop your products simply and easily or save them for later just like a static pin for when the planning phase ends and the time to purchase arrives.

📌Video Pins

Similar to product pins in the size and the way they’re set up but as opposed to a static image you use videos to capture the attention of those searching for your product or service.

📌Idea Pins

An Idea Pin is a multipage pin used to share ideas, demonstrate and promote products creatively through images and video and much much more!

Think stories on IG as the closest comparison but instead of it being so much about entertainment it’s about Pinners taking action after seeing your pin.

As the top prioritised pin format these should definitely be something you’re including in your pinning strategy.

Are you using all of the above or still not sure where to start... tell me more 👇🏻

20/05/2022

5 Things You Should Know About Pinterest 😉

1. It’s a search engine not a social media platform 💡

This means that you can take a break from the ever spinning hamster wheel that is social media and create a strategy that not only drives people to your website but also converts your ideal customers.

2. It’s not all weddings and garden decor 🪴
Contrary to popular belief Pinterest is not just for looking at pretty pictures. Pinners are there to plan and search their future purchases. In fact 90% of weekly Pinners make their purchase decisions on Pinterest, with 77% of weekly Pinners having discovered a new product or brand on the platform from a wide range of categories.

3. Pinterest is not just for women 👩🏻‍💼
Pinterest users are now 60% women meaning that the gap is narrowing when it comes to the number of men using the platform to plan and purchase. Making men one of the fastest demographics on the platform.

4. 75% of Pinners say that they are always shopping 🛍️
That’s why your products need to be there to be seen and purchased by those Pinners eager to buy the things they’re looking for when it comes to their next holiday, birthday celebration, pair of jeans or on trend accessory.

5. 97% of top searches on Pinterest are unbranded 🤩
So whether you’re small independent business or a bigger organisation, big or small there’s more than a chance to be discovered on Pinterest.

👉🏻Make Pinterest part of your online marketing strategy

The next time you're wondering whether Pinterest should be part of your online marketing strategy spend the time creating your account and taking those first steps to finding, targeting and selling to your ideal customer.

12/05/2022

It's no secret that things are a little quiet in retail at the moment. But that doesn't mean you should give up.

We all know that when it comes to seasonal events people will go all out even when they're not spending elsewhere and Pinners are no different.

If you're looking to start using Promoted Pins as part of your Pinterest strategy or you're already running them but want to hit the mark with current trends then here's where you're focus should be right now...

🧔🏻‍♂️Father's Day

Trending keyword phrases you should be using

🧔🏻‍♂️Father’s Day crafts for kids is a top search term
🧔🏻‍♂️Father’s Day brunch recipes +924x
🧔🏻‍♂️Father’s Day baking ideas +147%
🧔🏻‍♂️Father’s Day cupcake ideas +58%
🧔🏻‍♂️Father’s Day breakfast +10%
🧔🏻‍♂️Father’s Day cards ideas +12x
🧔🏻‍♂️Father’s Day DIY gift ideas +574x
🧔🏻‍♂️Father’s Day gifts +25%
🧔🏻‍♂️Father’s Day treat box ideas +2x

☀️Summer Moments - from food to fashion, holidays, festivals and beyond anything and everything goes.

Pride - With key search terms including:
🏳️‍🌈Pride Flags
🏳️‍🌈Pride Parade
🏳️‍🌈Pride Makeup
🏳️‍🌈Pride Art

🪴Outdoor Living

We’re all gearing up for spending more time in the great outdoors as the sunny weather continues whether we’re designing a courtyard garden or a kids play area. So if you’re in garden design or interiors this one’s for you.

👩🏻‍🎓Graduation and Graduation Gifts

👸🏻And of course The Queen's Platinum Jubilee

Vicky Watts - Diva Marketing

29/11/2023

27/11/2023

08/09/2023

23/01/2023

28/11/2022

17/11/2022

08/11/2022

16/09/2022

12/07/2022

23/06/2022

20/05/2022

12/05/2022

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