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Trickle Net The best and the original slow feeding nets. Award winning products, scientifically proven to improve health and wellbeing.

Perfect in the stable or the field track or crew yard. Ideal for laminitics, horses on box rest or those prone to colic or ulcers. We design and sell the strongest most effective slow feeding nets you can buy. Designed by a horse owner facing the same problems you are, our products are all handmade with the highest quality materials and tested thoroughly with our own horses. Recommended by vets and nutritionists for gut health and weight management. Trickle Net products are the only slow feeding nets backed by science and research. Used and endorsed by elite riders, trainers and national equine charities. Trickle Net are the experts in trickle feeding, and we'll have a product that suits your horse.

11/10/2026

Video 2 tonight.
I'll add more on this topic later this week.
I'm looking at a scheme to help HM trimmers escape any commitment.

HM trimmers, you need to leave now if you hope to save your careers.
Especially after Jaime Jackson's post tonight.
The HM tower of bull s**t is falling fast.

harms horses.

11/10/2026

Video 1 of 2 tonight.

HM big fat lie No 4.

How many trimmers did you say you had?

It's kicked off in the 'Beware group' for the most wonderful reason. Trimmers do not want to be associated with HM anymore. I don't blame them one bit. But it's not quite that simple.....

Ok, here goes....Some sensitive evidence has been leaked recently. And I think it's high time you were made aware of the...
06/10/2026

Ok, here goes....

Some sensitive evidence has been leaked recently. And I think it's high time you were made aware of these facts anyway. So I'm going to clarify some points.
Yes, Bethan trimmed this horse. I do not know if she holds the HM "licence." She used a power tool to remove all heel support on a desperately compromised hoof. While doing this, she wore Meta glasses and an ear piece, and was allegedly taking direction from the "HM vet." This is what she told the owners husband who was present that day. We do not know for a fact who was consulting on that procedure. She trimmed the horse once, and only the non weight baring hoof.

Hoofing Marvellous Big Fat Lie No 3.

It wasn't us - it was them.

On the 18th May Hoofing Marvellous published a post attempting to exonerate themselves after the euthanasia of a horse they were trimming.

What she wrote was a pack of lies, designed to drench the fire before it really started. We didn't release information back then as collecting evidence and expert reviews takes some time. We also needed confirmation that this case would be investigated. I want to be 100% sure that what I publish is factual, despite what some may say. I can now bring you these facts. There are still many horses at risk of HM harm, so we need to keep the information flowing to hopefully reach those owners who can then make informed decisions.

We have collected extensive evidence on this case, which includes multiple expert witness reports (veterinary and farrier) confirming the trimming method applied to these hooves caused acute laminitis and pedal bone rotation leading to pe*******on in all four hooves.

The lady who owned this horse is disabled, and I believe HM also took advantage of her absence during hospital stays.

This horse had chronic laminitis, which prior to HM trimming would have been a relatively straightforward recovery with a good farrier and appropriate management, which had already begun. The horse was moving comfortably prior to HM trimming. There are videos to show this. The owner was recommended a HM trimmer in her area, who had "rehab experience." She was a newly "qualified" HM trimmer.

The HM trimming began on 11th February and continued for 11 weeks with weekly visits. After 4 weeks, the hooves were deformed and the horse was in a lot of pain. There was sole bulging which HM diagnosed as an abscess and informed the owner not to poultice. She did anyway. Bethan came out to trim the horse on the 9th March, and this trim is demonstrated in the below photos. The X-rays were taken on the 11th March.

Before the X-rays were taken (by the "HM vet") the previous vet had advised the trimmer very strongly against continuing this trim method.
Her notes were excellent. Some extracts read -

Concern that she had contradicted my diagnosis of laminitis, and I am extremely concerned about the horses future.
Feet are not getting enough support.

Trimmer discussed work at GTL on laminitics with prolapse.
Also mentioned how they have debunked the research used to train vets.

I have concerns that this trimmer feels it is acceptable for this mare to prolapse through her soles.

Now, you probably know this horse was very sadly euthanised. However, the most shocking and disturbing aspect to this case, is that the horse was not euthanised for a further two months after these X-rays.
At the X-ray appointment, the owners husband reports that he was told by the vet that the back feet were fine (they were not) and to continue with the HM trimming. The vet reportedly stated that because Bethan had taken the heels off, it would stop further rotation of the pedal bones.
It did not.
This horse was trimmed another 6 times.
The owners had put all their faith and trust in the "professionals" they were paying.

HM continued to tell the owner that the long toe was critical to recovery and the heel must not be allowed to grow at all.
The horse was in acute pain and unable to stand without large doses of pain medication. The trimmer booked appointments early morning, so she was able to attend this horse before pain meds were administered, in order to trim her while she was still lying down. They didn't even observe her loading the hooves.

The owner and her husband were distraught. They became trapped in a nightmare, witnessing their horse in pain every day. They did absolutely everything they could to help this horse, while believing what HM were telling them. The horse was prescribed antibiotics, but they didn't work. Even after 40 days. The horse was prescribed flozins, at a point she had already lost significant weight.
There were over 50 contact points where the owner was seeking help and advice from her vet during this time. A vet attended to the horse 3 days prior to euthanasia for a routine vaccination. They did not assess the horses hooves, despite a request from the owner who couldn't attend due to her own health. At this point solar pe*******on in all four hooves was present. This is demonstrated by the staining on the soles three days later.
The vet states they were not requested to examine the hooves. So they administered a vaccine to a critically ill animal, without an assessment of the animal who was in acute pain with a deteriorating life threatening condition.

The horses owner eventually reached out for help outside of HM. Two farriers and an apprentice attended the horse 3 days after the vet saw her. They advised immediate euthanasia, as there was pedal pe*******on in all four hooves. The farriers noted these were not fresh injuries.
One farrier later stated that he had never seen a horse in this amount of pain while under veterinary care.

The HM trimmer had been booked to attend the previous day for another realignment trim.

The owner came to the horrific realisation that she had been scammed by HM, giving her false hope after they had caused these fatal injuries to her horse. She called the vet immediately to book the euthanasia.
While waiting for the vet, she took a call from Bethan who was insensitive, rude and abusive towards her.
Bethan told her "you're having your f-ing horse killed for no f-ing reason. Because you're stupid and won't f-ing listen." "I've told you rehab is an f-ing long process" "How f-ing dare you get farriers out. We are in charge of your horses feet" "There is no f-ing pe*******on"

Imagine that call, while you're waiting for the vet to euthanise your beloved mare.

There is a lot more to this story, but I'll leave you with some final facts which beggar belief.

When the vet arrived, it was the same vet who vaccinated the horse 3 days previously.
She still did not examine the feet, but she told the owner the euthanasia was for abcessing. The owner, who had spent some time talking with the farriers said that was wrong. The euthanasia was for pedal pe*******on in all four hooves.

Before carrying out the euthanasia on this horse, the vet had spoken with Bethan. She then told the owner you have two choices.
We can euthanise this horse now.
Or we can take her to GTL for rehabilitation, on agreement that she must spend a minimum of 18 months there and she can only return if you build a surfaced track on your land.

The owners heart was broken, but her spirit burned fiercely.
She told the vet to f**k off and end her horses suffering right now.

This is just one case. There are many like this.
HM didn't just kill this horse, they dragged her through weeks of agony. No animal should ever be subjected to this, and no owner should ever have to witness their animal go through this.
The only person truly advocating for this horse was the owner, who was totally scammed by the people she trusted with the health of her horse.

This is a shocking case, and it's not the only one. Not by a long way.

HM are dangerous. They have no ethical consideration. They lie to you consistently. They make their own rules. They are responsible for many equine deaths, and they still try to hide it from you.

and yes, I'm obsessed.
With ending this criminal abuse to our horses.

04/10/2026

Hoofing Marvellous Big Fat Lie No 2

"Scientific research" - Specifically Ethics.

Ethical review is required where science meets human values, social responsibility, and the moral obligation to minimise harm and benefit society.
An ethical review is a formal, independent evaluation of a proposed research project conducted by a committee or board before data collection begins to ensure it protects the rights, safety, and well-being of participants.

Ethical review is a strict legal requirement for research involving animals in the UK.

Hoofing Marvellous do not have ethics approval for what they do. They do not even have a methodology to present for ethical approval.

Nether does the vet involved.
The X- ray images, owned by the veterinary practice that took them, are regularly used with unqualified 'diangosis' and misrepresented as "proof" that their method works. In truth, these horses have often deteriorated, but applying all focus to the unnatural angle of P3 and seeking this as the cure, detracts from the ongoing pathology they have caused.

The RCVS have confirmed, their Ethical Review Panel have not received any application concerning hoof trimming research from Hoofing Marvellous or the veterinary practice they claim is working with them.

Hoofing Marvellous do not consider ethical endpoints. They do not consider the horse as a sentient being who exhibits pain, distress and requires individual consideration. They routinely apply the same principle across all cases, regardless of how the individual responds.

If you still believe HM are legitimate in their numerous claims about research, scientific experiments and case studies. Consider this.
Where standard scientific process aims to protect the rights of animals, HM have clearly not considered this vital requirement. If HM do not consider ethical requirements, where are the ends points in their "research"? Where do they stop and say 'This isn't working for this horse.' At what point do they consider the method is not successful? As they claim it is experimental, why do they not publish a methodology and parameters so we can understand the limits in relation to humane decisions? Why do they not show us horses who have been withdrawn from their "experiment" because it didn't work for them?
Where does their phrase "follow the process" fit into ethical considerations?
Why don't they advocate for horses? Why doesn't the horse come first?

I'll tell you why. Because success is more important. At any cost

This is trailer park trimming meets Frankenstein.

This is the depths of what can happen when an unlicensed practice meets social media monetisation.

Any vet associated with this practice has already brought the professional into disrepute. They have caused untold damage in their complicity. Their X-rays have been bastardised all over the world with unqualified misdiagnoses and false claims about scientific research.

This back yard trimming, midlife crisis hoof theory which came to Setchell through divine inspiration has killed horses, caused prolonged suffering to others and devastated many owners.

There is no science here. No veterinary approval. Apart from one practice, who are currently under investigation.

Don't believe HM lies. Choose better for your horse.

**Edited to add factual information - Regarding the veterinary practice (two vets that we know of) which is quoted as "working with" HM, who are often referenced as "our vets" tagged by GTL and whom send client x-rays directly to HM.

This practice is denying any association with HM.

Unfortunately our evidence does not appear to match this standpoint.

I should have put out another video today. I'll save it for tomorrow. It's an important topic, and I want to address it ...
02/10/2026

I should have put out another video today. I'll save it for tomorrow. It's an important topic, and I want to address it accurately. Because it exposes another fundamental lie from HM.

So tonight, I'm sharing this instead.

I am involved with the actions Dr Fowler is describing here. I'm also in contact with a large group of heartbroken owners, supporting them where I can and collecting their evidence, witnesses statements etc. We have a wonderful group of passionate people working tirelessly behind the scenes on this project. Each one of us is very much in it for the horses. Welfare is our priority, and it's our main focus in seeking an end to HM harm.

Of course my role is also to keep this topic in your mind. On your screens and in your forums, your messages and in your conversations with other horse owners. Your farriers will talk about this topic, trimmers, your coaches and maybe your vets. Perhaps it's come up at the feed store, tack shop, trade show or you've had a good laugh about it at the competition last weekend. Or maybe you've chewed it over with your friends out hacking today.....

Brilliant. That's exactly what I want to see.

Sure, I talk straight and I have a style which you may not agree with. I'm blunt because I'm honest, though you may consider me a little unhinged, unpleasant, crass... I don't really mind, as long as you consider me.
Because that means you are now aware of horses suffering under the Hoofing Marvellous trim method. Whether you choose to believe me or not doesn't matter to some extent. You can either see who I am and what I've done to raise this and bring action. Or you can can disbelieve me and consider me an annoying crack pot. I don't care, as long as you have that awareness which could save another equine from suffering. Any seed of doubt I have planted in your mind is potentially worth the life of your horse.

I put myself in this position. I threw my business to the wind and exposed myself to daily hatred, threats and ridicule. Why would I do that? Am I crazy? Maybe I am mentally ill? Why would I throw it all away and face this amount of hate? Willingly !!??

It's because of what I've seen and heard from horse owners. It's far worse than I can describe to you now. My heart breaks for the suffering and sadness. I lose sleep over the horses and owners who are still trapped in this scam. Horses in acute pain for weeks denied a dignified peaceful end because of narc ego. The pursuit for glory in proving a blind theory has become priority over welfare. It prevents ethical decisions where owners are gaslit and manipulated into following a process which has never been proven. Case studies and 20k success stories? Where? Where is this evidence of last chance horses becoming sound and pain free? It does not exist.

This is not the only lie HM deliver.
I'm going to start bringing you hard evidence of the untruths she delivers to you. I may also reveal a story about a horse which will rock the foundations of all you HM fanatics.
I'd like you to prepare to accept, you may be wrong. That's tough, but we will catch you with kindness, not the ridicule Setchell delivers. Just step back into sanity, and we'll be here waiting to support you.

Tonight, I'll start with this big fat HM lie.

On the 25th May this year, HM posted a 17 point rebuttal against the rising campaign exposing them. It was full of lies.
They stated "HM worked directly with Trading Standards and DEFRA in the UK and received formal permission to responsibly transport cadaver limbs for educational purposes"

This is not true. HM did not hold an ABP licence (which covers transport) when they wrote this. It has been confirmed by Enforcement officers, prior to obtaining a licence applicable only to the GTL premises in June this year there was no formal permission. Of course, "formal permission" is otherwise known as an ABP licence to those who follow the rules.
This information is public access and you can find it on the .gov website.

I don't care what you think of Trickle Net....... Just as long as you think.

Ellen โค๏ธ

Equine Welfare, Ethics, and Accountability: My statement of fact

I am a scientist and equine welfare advocate. Through my page, I raise awareness of equine welfare issues by sharing advances in scientific knowledge, primarily through accessible summaries of peer-reviewed research. Where appropriate, I also translate that evidence into practical guidance that owners can apply in their own horses' lives, such as the ethical weaning protocols I developed and continue to help owners implement.

My advocacy has focused on areas including training, infectious disease, breeding, weaning, and showing. In the areas of weaning and showing, I personally sponsor individuals who compete horses produced from the field and provide awards recognising ethical approaches to both showing and weaning. All of this work is voluntary, undertaken in my spare time and funded personally. I receive no sponsorship and my social media platform is not monetised.

Sadly, those of us who publicly raise welfare and ethical concerns about controversial practices are frequently labelled as "haters" or "bulliesโ€ with our pages frequently trolled by fake profiles. In reality, many welfare advocates, such as myself, possess advanced professional qualifications, decades of scientific training, and considerable practical experience relevant to equine welfare and ethics. This expertise enables us to critically evaluate claims, assess evidence, and scrutinise practices that affect horse welfare.

Most recently, my advocacy work has taken some focus on examining the practices of Hoofing Marvellous (HM) and associated track liveries, including Gawsworth Track Livery (GTL). These organisations enrol horses for rehabilitation programmes, including some of whom euthanasia has been recommended by veterinary professionals. These rehabilitation journeys are then used to promote a specific trimming philosophy and are frequently presented in ways that fiercely challenge established, peer reviewed veterinary, farriery, and scientific understanding of conditions such as laminitis. Some of these horses have been euthanised.

This raises important welfare and ethical questions. Horses suffering from acute or chronic laminitis are among the most vulnerable patients in equine practice. Acute laminitis continues to be recognised as a medical emergency in veterinary medicine. Where prolonged rehabilitation programmes are undertaken, particularly in the absence of independent evidence regarding safety, efficacy, and realistic prognosis, it is entirely appropriate to ask whether those interventions are justified, whether adequate independent oversight exists (particularly relating to ethics), and whether the horse's welfare remains the primary consideration throughout.

The fact that a horse may previously have been considered for euthanasia does not remove our responsibility to ensure that any treatment, management strategy, or rehabilitation programme is ethical, evidence-based, and genuinely in that horse's best interests. Welfare assessments should not rely solely on anecdotal success stories, personal beliefs, or marketing narratives. A horse's value should never be determined by its usefulness as a case study, educational example, money making opportunity, or social media content. The horse itself must remain at the centre of every decision.

I will continue to advocate for equine welfare and evidence-based practice. Where I identify concerns relating to welfare, professional conduct, compliance, or regulatory obligations, I will continue to report them through the appropriate channels. Accountability is not bullying, and scrutiny is not harassment. In any field involving animal welfare, transparency and oversight are essential.

To date, my activities relating to welfare, professional conduct, compliance, and regulatory accountability concerning HM and GTL include, but are not limited to:

1. Notifying Cheshire East Council Animal Health and Welfare Team and the Animal and Plant Health Agency (APHA) regarding breaches of Animal By-Products (ABP) regulations at GTL. This report resulted in site visits to GTL by Enforcement Officers from Cheshire East Council and a Vet from the Animal and Plant Health Agency (APHA). Following these visits, HM, trading as Natural Equine Management, had to take corrective action and subsequently applied for an ABP licence for that location using GTL address. Other locations used for cadaver workshops are not on the list of approved premises as of end of September 2026. Any cadaver workshops undertaken before June 2026 were in breach of ABP regulations. Any cadaver workshops undertaken after June 2026 not at GTL continue to be in breach of ABP regulations.

2. Providing detailed support to an ongoing Royal College of Veterinary Surgeons (RCVS) investigation concerning the professional conduct of a veterinary practice associated with a HM trim that ultimately resulted in euthanasia. Of note, this has included auditing clinical histories submitted as part of that investigation. This activity is at preliminary stage 1 investigation.

3. Confirming that the "longitudinal case studies" currently being compiled by HM at GTL for (in HM words) future formal write-up and scrutiny do not have RCVS ethical approval. The absence of ethical review may be significant where case study data are being collected with the secondary intention of generating new knowledge. When undertaken by a MRCVS the RCVS describes such activities as Clinical Veterinary Research which require ethical approval. Given the Veterinary Practice is not directly posting this material, but is allowing this activity to continue despite knowing how their owned material is being used, it will be interesting to see the RCVS verdict on this given that this activity is bringing the profession into disrepute. Evidence relating to this matter has been provided to the RCVS. This activity is at preliminary stage 1 investigation.

4. Providing evidence relevant to matters currently being investigated by the RSPCA. Status of investigation ongoing.

5. Contributing financially towards veterinary treatment for a horse previously promoted as a HM "success story" that subsequently developed laminitis after leaving GTL while continuing to receive trimming from a HM Pro. This horse is now under appropriate veterinary care and a qualified hoof care provider and has recovered. Metabolic drugs were provided as part of its recovery program.

6. Purchasing scientific publications relevant to laminitis and claims made by HM and GTL, then providing free public access to evidence-based summaries so owners can make informed decisions for their horses.

7. Reinforcing the message that acute laminitis is a medical emergency by sharing the BEVA Laminitis Emergency Protocol to support owners in conversations with their veterinary surgeons and hoof-care providers.

8. Developing draft methodology capable of testing HM's hypothesis through a properly designed scientific study involving suitably qualified professionals, ethical approval, robust methodology, and independent oversight.

9. Demonstrating that the practical barriers cited against conducting an independent scientific study are capable of being overcome.

Many of the activities above have been characterised by HM and GTL as part of a "hate campaign." In reality, they represent efforts to raise and address concerns relating to welfare, evidence, professional accountability, and regulatory compliance.

Much of this work may have been unnecessary had HM and its associated track liveries engaged constructively with veterinarians, farriers, scientists, councils and other relevant professionals at an earlier stage. Instead, concerns have required escalation through formal regulatory and enforcement channels in order to obtain appropriate scrutiny and oversight.

This is what a welfare campaign looks like.

My objective is, and always will be, to ensure that horses receive care that is ethical, evidence-based, compliant with applicable regulations, and consistent with the highest standards of welfare. Where concerns arise, it is entirely appropriate that they be examined, questioned, and, where necessary, independently investigated.

I will continue to prioritise equine welfare, scientific evidence, transparency, and accountability and I will continue to use the appropriate reporting and regulatory mechanisms available whenever welfare, compliance, or professional concerns arise.

To those who support me, thank you. Your encouragement helps sustain the considerable time, effort, and personal resources required to pursue these matters in the interests of horses.

To those who describe me as a bully or a hater, I respectfully disagree. If one day you need assistance with your horse or wish to raise welfare concerns of your own, I will still help where I can. My commitment is to equine welfare, scientific integrity, and accountability, regardless of what others may choose to call me.

Please note investigations are still ongoing, so no outcomes have been drawn yet, except with regards to ABPs breaches.

I am doing this to honour the horses lost in this devastating disaster such as the one in this photo, to seek justice for them, and to help ensure that no other horse is ever subjected to such a practice again.

01/10/2026

As a business, I make claims about the benefits Trickle Net products can bring to your horse. That's what businesses do. Whether they are product or service based. We all sell ourselves through marketing on the quality of what we provide. How good we are at what we do. Why you should spend your hard earned cash here.

BUT IT HAS TO BE TRUE!

Many businesses involved in animal health (and beyond) will dedicate a percentage of their profit toward Research and Development.
Trickle Net prioritises an R&D budget each year, which includes funding for independent studies into product use and new product development. This ensures we stay top of the game in our department, and keep a close relationship with our customers through an intimate understanding of the products we supply and the important job they do.

The research we fund is firstly in house. This means time and materials, design and application in testing prototypes with our own gang of 16 or so horses. When in house research is complete, which can take several months, we have a successful prototype which is ready for independent testing.
At this point we will approach universities or independent Nutritionists to assist us in securing reliable data that we can pass on to the customer. We discuss methodology and how we expect trials to progress, while also being overly excited about surprise results and what we might learn. We do see some curve balls!

Yet, I'm "just selling haynets!"

I'm applying all this time money and effort into providing reliable data on the use of slow feeding nets.

Hoofing Marvellous are talking a knife to your horses hooves, and they don't give you anything like this. They cannot provide you with reliable information, but they can end your horses life.

That. Is. Crazy.

Setchell says research is prohibitivley expensive. I say that's BS.
The UK government provides a generous R&D tax benefit to small businesses who apply themselves to research which will benefit the growth of the business. HM have the revenue to spend and recover this cost. But they don't.

Additionally, the majority of our operational research costs are avoided when we work with Universities which have the capacity to adopt a study for the benefit of students. HM could also do this. But they don't.

HM tell you they are running scientific studies. But to make such bold claims about incredible health benefits, you'd better be 100% confident they can provide reliable independent results to back up those claims.

The fact is, they cannot.
And that missing information can put your horses life at risk.

01/10/2026

What's going on?
Video one of three tonight.

24/09/2026

My wise pony ๐Ÿ˜

๐™๐™๐™š ๐™˜๐™ค๐™ก๐™ก๐™–๐™ฅ๐™จ๐™š ๐™ค๐™› ๐™ƒ๐™ˆ ๐™˜๐™ค๐™ฃ๐™ฉ๐™ž๐™ฃ๐™ช๐™š๐™จ. ๐™๐™๐™ž๐™จ '๐™˜๐™ช๐™ก๐™ฉ ๐™ก๐™ž๐™ ๐™š' ๐™ž๐™œ๐™ฃ๐™ค๐™ง๐™–๐™ฃ๐™ฉ, ๐™ข๐™–๐™ฃ๐™ž๐™ฅ๐™ช๐™ก๐™–๐™ฉ๐™ž๐™ฃ๐™œ ๐™—๐™ช๐™ก๐™ก๐™ฎ๐™ž๐™ฃ๐™œ ๐™ค๐™ง๐™œ๐™–๐™ฃ๐™ž๐™จ๐™–๐™ฉ๐™ž๐™ค๐™ฃ. ๐™๐™๐™ž๐™จ ๐™จ๐™ฉ๐™–๐™ž๐™ฃ ๐™ค๐™ฃ ๐™ค๐™ช๐™ง ๐™ž๐™ฃ๐™™๐™ช๐™จ๐™ฉ๐™ง๐™ฎ ...
21/09/2026

๐™๐™๐™š ๐™˜๐™ค๐™ก๐™ก๐™–๐™ฅ๐™จ๐™š ๐™ค๐™› ๐™ƒ๐™ˆ ๐™˜๐™ค๐™ฃ๐™ฉ๐™ž๐™ฃ๐™ช๐™š๐™จ.

๐™๐™๐™ž๐™จ '๐™˜๐™ช๐™ก๐™ฉ ๐™ก๐™ž๐™ ๐™š' ๐™ž๐™œ๐™ฃ๐™ค๐™ง๐™–๐™ฃ๐™ฉ, ๐™ข๐™–๐™ฃ๐™ž๐™ฅ๐™ช๐™ก๐™–๐™ฉ๐™ž๐™ฃ๐™œ ๐™—๐™ช๐™ก๐™ก๐™ฎ๐™ž๐™ฃ๐™œ ๐™ค๐™ง๐™œ๐™–๐™ฃ๐™ž๐™จ๐™–๐™ฉ๐™ž๐™ค๐™ฃ. ๐™๐™๐™ž๐™จ ๐™จ๐™ฉ๐™–๐™ž๐™ฃ ๐™ค๐™ฃ ๐™ค๐™ช๐™ง ๐™ž๐™ฃ๐™™๐™ช๐™จ๐™ฉ๐™ง๐™ฎ ๐™ž๐™จ ๐™—๐™š๐™ž๐™ฃ๐™œ ๐™˜๐™ค๐™ข๐™ฅ๐™ก๐™š๐™ฉ๐™š๐™ก๐™ฎ ๐™™๐™ž๐™จ๐™ข๐™–๐™ฃ๐™ฉ๐™ก๐™š๐™™ ๐™ฅ๐™ž๐™š๐™˜๐™š ๐™—๐™ฎ ๐™ฅ๐™ž๐™š๐™˜๐™š, ๐™—๐™š๐™›๐™ค๐™ง๐™š ๐™ค๐™ช๐™ง ๐™š๐™ฎ๐™š๐™จ ๐™ค๐™ฃ ๐™จ๐™ค๐™˜๐™ž๐™–๐™ก ๐™ข๐™š๐™™๐™ž๐™– ๐™–๐™ฃ๐™™ ๐™—๐™š๐™ฎ๐™ค๐™ฃ๐™™ ๐™š๐™ซ๐™š๐™ง๐™ฎ ๐™™๐™–๐™ฎ.

Every aspect is being pulled apart. Truth is flowing out now and drowning out the wild claims and misinformation which threatens to harm our horses.

Investigations are thorough and taking time. As they should. There are livelihoods and professional reputations at risk here. Not to mention some landmark decisions which we hope will bring protection to horses in future. Long before the law eventually catches up.

Though before investigations conclude, and long before the law finally changes, HM are already falling hard. Floundering. Failing. Running on fumes. Doubling down on marketing in a desperate attempt to stay afloat. They need to resort back to targeting me. Even using me to gain clicks, for their monetised content. And I don't mind one bit. In fact, I triggered it and it worked like a charm ๐Ÿ˜Š.

Unlike HM, I have empathy and respect for owners. I'm not belittling them or mocking their questions. I don't impose rules and restrictions, and I don't consider them easy targets. These are intelligent caring horse owners who are perfectly capable of performing their own research before deciding what's best for their horse. And thanks to HM themselves, they are finding my content and moving away from the toxic crap spouted by Setchell. At last.
Half this battle is won when we can reach vulnerable owners, advise them and prevent further suffering.

HM have banned more hoards of people. Anyone who expressed an opinion, even with a follow or a like is blocked before any negative comment is possible. This is called funnelling. It's HM's bastardised version of a marketing technique which drills your target audience into the prime position for sales - or coercion - or scamming. Isolation is of course essential for the gaslighting.

HM are in the last throws of existence. Like a squirming salted slug. Even the leader herself recently quoted in one of her monetised videos "even if you get rid of me"......
There is major friction in the business, according to reports that have reached me. The workshops have a feeble attendance, and some of those attending are only there because it was a free place. For the photos of course. The HM trimmers are now giving 'new clients' a warning before attending! Can you imagine that? "Err yeah I can come out to you, but you need to understand I can only perform this bat s**t dangerous method on your horse, because I don't know anything else. Ok, sure, I understand. Bye then."

Trimmers need to be checking their insurance too, because I will personally guide anyone who wants to make a claim against them when the time is right. If they were not insured when they inflicted this abuse on our horses, they will have to make their own claims against the "school" that taught them this horrific unfounded method. Trimmers, did you check the company liability insurance will cover methods opposed to established veterinary science?
I'm pretty sure you can't get that cover!

Some trimmers are now questioning their decisions. Defying their 'leader' and jumping ship.

The HM tower of manipulation, coercion and equine abuse is now tumbling down around them. And we don't even have a hearing date yet.

So why is this happening?

Because our whole equestrian community is now rising up and shouting F*CK YOU HM!!

F*CK YOUR BULL S**T, YOUR BULLYNG AND YOUR HOOF BUTCHERY.

We now have vets, farriers, trimmers, scientists, businesses, researchers and coaches calling them out publicly. More and more people within our global industry are finally able to use their public voices to inform and warn owners against the dangers of using these absolute charlatans.

There's a movement now, a snowball is rolling and when we work together we really can halt this harm through education and information. That's what equine health and welfare is entirely based on. That's the backbone of a functional welfare system. The education and awareness of those people responsible for equine care. We are reaching them, and believe me when I tell you, they are learning.

I have been contacted by many HM followers recently. We have seen a number people looking for help with rehabbing horses who are suffering after HM trimming. Owners are watching and discovering the ugly truth. They have been scammed by a woman who knows nothing of modern laminitis research, treatment, management or prognosis. She cannot interpret X-rays. She had no medical training. No equestrian training. Not even a Pony Club badge.
But she has is great marketing and an incredible case of the Dunning Kruger effect.

The movement against HM is rolling. Search Hoofing Marvellous and you'll now find the antidote page where scrutiny is welcome and so are HM followers.

To close, I'm going to tell you a little bit about this hoof and the pony it belongs to.

HM tell you there is no such thing as toe leverage and even deny breakover. These are aspects of basic biomechanics. You cannot deny them while understanding equine motion. It's like denying gravity or friction.

Without breakover and toe leverage, this pony's hoof wall would not have sheared off.
Let that sink in.

How does this happen? It's caused by HM and yet denied by HM. However, here's your evidence.

Without HM trimming, this pony's toe would not have grown so long as to apply that leverage to the already compromised laminae beneath it.

Without HM trimming this pony's pedal bones would not have been discovered during a routine trim.

The pony's owner was a novice who put her faith in the advice provided by HM. The pony was is pain for a long time, but survived because a change of yard brought scrutiny and advice to the owner who needed help. This pony made a full recovery after the hoofcare was taken over by professionals who truly understood what was required.

HM tell you lies. They don't want you to see the truth.
I will keep bringing you the truth until I no longer need to. Because our horses deserve so much better than this.

Ellen
x


P.S. HM are unlikely to bring you any more of their X-ray diagnostic graphics. Turns out the practice owns the images. We can't be entirely sure yet whether they condone the use of the images for the promotion of an unfounded method which is opposed to established veterinary science. ๐Ÿค” As this would be classed as Clinical Veterinary Research which requires ethics approval......

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