02/10/2026
I should have put out another video today. I'll save it for tomorrow. It's an important topic, and I want to address it accurately. Because it exposes another fundamental lie from HM.
So tonight, I'm sharing this instead.
I am involved with the actions Dr Fowler is describing here. I'm also in contact with a large group of heartbroken owners, supporting them where I can and collecting their evidence, witnesses statements etc. We have a wonderful group of passionate people working tirelessly behind the scenes on this project. Each one of us is very much in it for the horses. Welfare is our priority, and it's our main focus in seeking an end to HM harm.
Of course my role is also to keep this topic in your mind. On your screens and in your forums, your messages and in your conversations with other horse owners. Your farriers will talk about this topic, trimmers, your coaches and maybe your vets. Perhaps it's come up at the feed store, tack shop, trade show or you've had a good laugh about it at the competition last weekend. Or maybe you've chewed it over with your friends out hacking today.....
Brilliant. That's exactly what I want to see.
Sure, I talk straight and I have a style which you may not agree with. I'm blunt because I'm honest, though you may consider me a little unhinged, unpleasant, crass... I don't really mind, as long as you consider me.
Because that means you are now aware of horses suffering under the Hoofing Marvellous trim method. Whether you choose to believe me or not doesn't matter to some extent. You can either see who I am and what I've done to raise this and bring action. Or you can can disbelieve me and consider me an annoying crack pot. I don't care, as long as you have that awareness which could save another equine from suffering. Any seed of doubt I have planted in your mind is potentially worth the life of your horse.
I put myself in this position. I threw my business to the wind and exposed myself to daily hatred, threats and ridicule. Why would I do that? Am I crazy? Maybe I am mentally ill? Why would I throw it all away and face this amount of hate? Willingly !!??
It's because of what I've seen and heard from horse owners. It's far worse than I can describe to you now. My heart breaks for the suffering and sadness. I lose sleep over the horses and owners who are still trapped in this scam. Horses in acute pain for weeks denied a dignified peaceful end because of narc ego. The pursuit for glory in proving a blind theory has become priority over welfare. It prevents ethical decisions where owners are gaslit and manipulated into following a process which has never been proven. Case studies and 20k success stories? Where? Where is this evidence of last chance horses becoming sound and pain free? It does not exist.
This is not the only lie HM deliver.
I'm going to start bringing you hard evidence of the untruths she delivers to you. I may also reveal a story about a horse which will rock the foundations of all you HM fanatics.
I'd like you to prepare to accept, you may be wrong. That's tough, but we will catch you with kindness, not the ridicule Setchell delivers. Just step back into sanity, and we'll be here waiting to support you.
Tonight, I'll start with this big fat HM lie.
On the 25th May this year, HM posted a 17 point rebuttal against the rising campaign exposing them. It was full of lies.
They stated "HM worked directly with Trading Standards and DEFRA in the UK and received formal permission to responsibly transport cadaver limbs for educational purposes"
This is not true. HM did not hold an ABP licence (which covers transport) when they wrote this. It has been confirmed by Enforcement officers, prior to obtaining a licence applicable only to the GTL premises in June this year there was no formal permission. Of course, "formal permission" is otherwise known as an ABP licence to those who follow the rules.
This information is public access and you can find it on the .gov website.
I don't care what you think of Trickle Net....... Just as long as you think.
Ellen โค๏ธ
Equine Welfare, Ethics, and Accountability: My statement of fact
I am a scientist and equine welfare advocate. Through my page, I raise awareness of equine welfare issues by sharing advances in scientific knowledge, primarily through accessible summaries of peer-reviewed research. Where appropriate, I also translate that evidence into practical guidance that owners can apply in their own horses' lives, such as the ethical weaning protocols I developed and continue to help owners implement.
My advocacy has focused on areas including training, infectious disease, breeding, weaning, and showing. In the areas of weaning and showing, I personally sponsor individuals who compete horses produced from the field and provide awards recognising ethical approaches to both showing and weaning. All of this work is voluntary, undertaken in my spare time and funded personally. I receive no sponsorship and my social media platform is not monetised.
Sadly, those of us who publicly raise welfare and ethical concerns about controversial practices are frequently labelled as "haters" or "bulliesโ with our pages frequently trolled by fake profiles. In reality, many welfare advocates, such as myself, possess advanced professional qualifications, decades of scientific training, and considerable practical experience relevant to equine welfare and ethics. This expertise enables us to critically evaluate claims, assess evidence, and scrutinise practices that affect horse welfare.
Most recently, my advocacy work has taken some focus on examining the practices of Hoofing Marvellous (HM) and associated track liveries, including Gawsworth Track Livery (GTL). These organisations enrol horses for rehabilitation programmes, including some of whom euthanasia has been recommended by veterinary professionals. These rehabilitation journeys are then used to promote a specific trimming philosophy and are frequently presented in ways that fiercely challenge established, peer reviewed veterinary, farriery, and scientific understanding of conditions such as laminitis. Some of these horses have been euthanised.
This raises important welfare and ethical questions. Horses suffering from acute or chronic laminitis are among the most vulnerable patients in equine practice. Acute laminitis continues to be recognised as a medical emergency in veterinary medicine. Where prolonged rehabilitation programmes are undertaken, particularly in the absence of independent evidence regarding safety, efficacy, and realistic prognosis, it is entirely appropriate to ask whether those interventions are justified, whether adequate independent oversight exists (particularly relating to ethics), and whether the horse's welfare remains the primary consideration throughout.
The fact that a horse may previously have been considered for euthanasia does not remove our responsibility to ensure that any treatment, management strategy, or rehabilitation programme is ethical, evidence-based, and genuinely in that horse's best interests. Welfare assessments should not rely solely on anecdotal success stories, personal beliefs, or marketing narratives. A horse's value should never be determined by its usefulness as a case study, educational example, money making opportunity, or social media content. The horse itself must remain at the centre of every decision.
I will continue to advocate for equine welfare and evidence-based practice. Where I identify concerns relating to welfare, professional conduct, compliance, or regulatory obligations, I will continue to report them through the appropriate channels. Accountability is not bullying, and scrutiny is not harassment. In any field involving animal welfare, transparency and oversight are essential.
To date, my activities relating to welfare, professional conduct, compliance, and regulatory accountability concerning HM and GTL include, but are not limited to:
1. Notifying Cheshire East Council Animal Health and Welfare Team and the Animal and Plant Health Agency (APHA) regarding breaches of Animal By-Products (ABP) regulations at GTL. This report resulted in site visits to GTL by Enforcement Officers from Cheshire East Council and a Vet from the Animal and Plant Health Agency (APHA). Following these visits, HM, trading as Natural Equine Management, had to take corrective action and subsequently applied for an ABP licence for that location using GTL address. Other locations used for cadaver workshops are not on the list of approved premises as of end of September 2026. Any cadaver workshops undertaken before June 2026 were in breach of ABP regulations. Any cadaver workshops undertaken after June 2026 not at GTL continue to be in breach of ABP regulations.
2. Providing detailed support to an ongoing Royal College of Veterinary Surgeons (RCVS) investigation concerning the professional conduct of a veterinary practice associated with a HM trim that ultimately resulted in euthanasia. Of note, this has included auditing clinical histories submitted as part of that investigation. This activity is at preliminary stage 1 investigation.
3. Confirming that the "longitudinal case studies" currently being compiled by HM at GTL for (in HM words) future formal write-up and scrutiny do not have RCVS ethical approval. The absence of ethical review may be significant where case study data are being collected with the secondary intention of generating new knowledge. When undertaken by a MRCVS the RCVS describes such activities as Clinical Veterinary Research which require ethical approval. Given the Veterinary Practice is not directly posting this material, but is allowing this activity to continue despite knowing how their owned material is being used, it will be interesting to see the RCVS verdict on this given that this activity is bringing the profession into disrepute. Evidence relating to this matter has been provided to the RCVS. This activity is at preliminary stage 1 investigation.
4. Providing evidence relevant to matters currently being investigated by the RSPCA. Status of investigation ongoing.
5. Contributing financially towards veterinary treatment for a horse previously promoted as a HM "success story" that subsequently developed laminitis after leaving GTL while continuing to receive trimming from a HM Pro. This horse is now under appropriate veterinary care and a qualified hoof care provider and has recovered. Metabolic drugs were provided as part of its recovery program.
6. Purchasing scientific publications relevant to laminitis and claims made by HM and GTL, then providing free public access to evidence-based summaries so owners can make informed decisions for their horses.
7. Reinforcing the message that acute laminitis is a medical emergency by sharing the BEVA Laminitis Emergency Protocol to support owners in conversations with their veterinary surgeons and hoof-care providers.
8. Developing draft methodology capable of testing HM's hypothesis through a properly designed scientific study involving suitably qualified professionals, ethical approval, robust methodology, and independent oversight.
9. Demonstrating that the practical barriers cited against conducting an independent scientific study are capable of being overcome.
Many of the activities above have been characterised by HM and GTL as part of a "hate campaign." In reality, they represent efforts to raise and address concerns relating to welfare, evidence, professional accountability, and regulatory compliance.
Much of this work may have been unnecessary had HM and its associated track liveries engaged constructively with veterinarians, farriers, scientists, councils and other relevant professionals at an earlier stage. Instead, concerns have required escalation through formal regulatory and enforcement channels in order to obtain appropriate scrutiny and oversight.
This is what a welfare campaign looks like.
My objective is, and always will be, to ensure that horses receive care that is ethical, evidence-based, compliant with applicable regulations, and consistent with the highest standards of welfare. Where concerns arise, it is entirely appropriate that they be examined, questioned, and, where necessary, independently investigated.
I will continue to prioritise equine welfare, scientific evidence, transparency, and accountability and I will continue to use the appropriate reporting and regulatory mechanisms available whenever welfare, compliance, or professional concerns arise.
To those who support me, thank you. Your encouragement helps sustain the considerable time, effort, and personal resources required to pursue these matters in the interests of horses.
To those who describe me as a bully or a hater, I respectfully disagree. If one day you need assistance with your horse or wish to raise welfare concerns of your own, I will still help where I can. My commitment is to equine welfare, scientific integrity, and accountability, regardless of what others may choose to call me.
Please note investigations are still ongoing, so no outcomes have been drawn yet, except with regards to ABPs breaches.
I am doing this to honour the horses lost in this devastating disaster such as the one in this photo, to seek justice for them, and to help ensure that no other horse is ever subjected to such a practice again.