Ruler Analytics

Ruler Analytics Do you know where your leads, sales & phone calls come from? Try Ruler Analytics for free to discover this and more. www.ruleranalytics.com

Wishing Esther a warm welcome to the Ruler team 🎉Esther brings valuable experience, supporting continued team growth and...
02/04/2026

Wishing Esther a warm welcome to the Ruler team 🎉

Esther brings valuable experience, supporting continued team growth and development.

Drop a quick hello in the comments 👋

10/03/2026

Different funnel stages need different metrics.

Measuring awareness by leads generated isn’t the right lens, it’s built for something else entirely.

What to measure instead:
→ Impressions (is reach growing)
→ Content engagement
→ Remarketing pool size
→ Branded and direct search

Then for consideration, layer in your traditional metrics.

And to connect it all → journey measurement, impression modelling, and incrementality testing.

So you can see how earlier activity contributes to later conversions, not just last-click.

Results follow a recognisable pattern:
→ Reach grows
→ Retargeting pools expand
→ Branded search rises
→ Direct traffic builds

Then leads, efficiency and business outcomes follow.

It takes patience. But with leading indicators alongside conversion metrics, you can see it working before the pipeline catches up.

📌 Link in the comments on how to build a measurement framework

03/03/2026

Conversion plateaus are a common challenge, and they’re often less about content quality and more about reach.

When marketing consistently targets in-market audiences, people already close to buying, growth can stall.

Not because the work isn’t good, but because the pool isn’t expanding.

Two adjustments tend to make a meaningful difference:

1. Moving upstream to reach problem-aware audiences ➝ people who have the pain your product addresses but aren’t yet comparing solutions. They represent a much larger opportunity and build pipeline for the future.

Expanding measurement beyond last-click metrics ➝ Branded search trends, remarketing audience growth, and direct visits all signal whether awareness is developing.

And journey measurement connects the dots further, linking touchpoints across the funnel to actual conversions, including impression-level modelling for activity that influences outcomes without ever generating a click.

Together, these create a more sustainable path to growth that reflects the full picture of what marketing is contributing.

29/01/2026

Many marketing teams notice their reports don’t always reflect what’s happening in the real world.

That’s understandable.

Privacy changes, walled gardens, and fragmented customer journeys mean a single platform like GA4 can only show part of the picture.

Unified marketing measurement was created to address this. It brings together multiple methods in one framework:

→ Multi-touch attribution for click-level journeys
→ Impression modelling to capture top-of-funnel influence
→ Marketing mix modelling for online and offline coverage
→ Incrementality testing to validate and benchmark impact

By combining these approaches, you can fill in gaps and reduce channel bias.

Instead of comparing conflicting reports across different platforms, you get one consistent view of marketing performance.

Strategy teams gain a clear view for budget planning, while channel managers get the detail needed to optimise campaigns.

It’s the difference between guessing and making informed decisions.

28/01/2026

Budgets are under pressure, targets continue to rise, and channels that once felt dependable aren’t delivering in the same way they used to.

For years, marketers have been encouraged to optimise around efficiency metrics that were easy to track and explain, like platform ROAS, cost per lead, and click-through rates.

As a result, spend naturally concentrated in lower-funnel channels that showed clear, short-term returns.

Brand search, retargeting, and last-click conversions kept dashboards looking healthy and made performance easier to defend.

Over time, that focus came with trade-offs.

Investment at the top of the funnel was reduced, awareness activity slowed, and demand creation became harder to prioritise.

The impact often shows up later: thinner pipelines, slower growth, and less flexibility in how budgets can be reallocated.

In one of our surveys, 35% of respondents said more budget would improve their marketing output.

That may be true in some cases, but budget alone doesn’t always address the underlying challenge.

What often helps more is clarity:

✔️ Understanding true incrementality

✔️ Distinguishing between channels that create demand and those that capture existing intent

✔️ Reallocating spend based on contribution to growth rather than reported efficiency can change how teams make decisions

When resources are tight, measurement and prioritisation matter more than ever.

The systems you build now are what shape how resilient your growth will be later 🌱

18/12/2025

Not every ad gets clicked, but that doesn’t mean it has no impact.

A customer might see your social ad, then later search for your brand and convert. Traditional tracking often misses this first impression.

Impression modelling uses probabilistic machine learning to estimate the value of ads that are seen but not clicked, linking impressions to eventual conversions.

The result? A clearer view of your full marketing impact:

→ Give credit to campaigns that build awareness
→ Value brand and display campaigns alongside lower-funnel clicks
→ Capture the real customer journey, which often starts with that first impression

Stop undervaluing your brand-building efforts. Measure the influence of every impression and uncover your campaigns’ true impact 📈

12/11/2025

Benefits of using Ruler’s Marketing Mix Modelling (MMM) 📈

1️⃣ See the full picture:

Get a complete, top-down view of your marketing performance. Ruler’s MMM shows how every channel contributes to overall sales and closed deals.

2️⃣ Goes beyond digital:

From seasonality and the economy to offline campaigns, our MMM captures all the factors that drive revenue.

3️⃣ Privacy-proof measurement:

Even with ATT, GDPR and disappearing cookies, MMM gives you a reliable way to measure true marketing impact.

4️⃣ Validate with incrementality testing:

Ruler’s MMM supports lift and incrementality testing, helping you understand which channels genuinely move the revenue needle.

10/10/2025

📺 TV ads drive people to Google.
📱 TikTok campaigns boost direct website traffic.
📢 Display ads build brand awareness over months, not days.

Meanwhile, cookies are disappearing, iOS limits tracking, and stricter regulations are making traditional measurement unreliable.

All these factors leave gaps that traditional attribution just can’t capture alone.

But MMM considers this. It separates overlapping effects across campaigns and channels.

It identifies exactly when you hit diminishing returns and additional spend stops being efficient.

The best part? It works entirely with aggregated data.

No cookies.
No tracking pixels.
No attribution windows that get shorter every iOS update.

MMM is completely unaffected by privacy changes. It’s fully compliant by design.

This isn’t about optimising for clicks anymore. It’s about understanding how every single channel contributes to your business outcomes.

It’s about knowing precisely when your next dollar of spend will deliver diminishing returns.

📌 For a step-by-step guide on unifying attribution with MMM and incrementality testing for a clearer view, check out the link in the bio.

27/04/2022

👋 We don't post regularly on Facebook anymore. So, if you're looking for up to date insights on lead tracking, attribution and analytics head to our other channels.

You can find us on:
📢 LinkedIn
📢 Instagram
📢 TikTok
📢 Twitter

And remember, you can check out all of our blog content here: https://bit.ly/3MvGsza

We’ve all been there… 😅 you look at the data in Facebook Ads Manager and then you look at the data on Google Analytics,...
26/04/2022

We’ve all been there… 😅 you look at the data in Facebook Ads Manager and then you look at the data on Google Analytics, and it just doesn’t add up! 😩

There’s a lot of common discrepancies that we’ve put together in one of our latest blog.
​
​Take a look 👉 https://bit.ly/3kdWXDY

Measuring ROI can leave you with a headache. Just us…? 😬When it comes to PPC, you need to be able to prove your paid is ...
25/04/2022

Measuring ROI can leave you with a headache. Just us…? 😬

When it comes to PPC, you need to be able to prove your paid is bringing in a return.

What’s the point of spending, if you’re not making money on it, right?

Well, we’ve put together some useful tips on how to measure ROI on PPC campaigns.

Take a look 👉 https://bit.ly/3Ov7Xed

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