12/01/2022
NEW BLOG BY OUR CONSULTANT IVANA KRALJIĆ
"2020 was a gamechanger for brands and consumers. From Attention Economy to the Sharing Economy, we have now entered the Values Economy. The relationship between brands and customers has never been more challenging. Value has become the new currency, and consumers want purpose-driven brands. And if that purpose and value align with the values of our customers, we have a bingo.
Because if you don’t know who you are, what you are, why you exist, what you believe in, and what you want to achieve in the marketplace, your business will suffer."
What lies ahead of us, how does the new era of branding looks like? Find out what Ivana Kraljić, the owner and creative director of the Ikigai marketing agency, has to say.
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Why do you need to reconsider a brand strategy in 2022? All is well. You started your own business. For a long time, you had an idea in your head. Then it was time to get it out of your head. So, you decided to put together a financial construction, business plan, space, people, equipment, marke ...