29/05/2024
What grabs your attention? What makes you stop scrolling?
The answer often lies in emotive content – the kind that resonates on a personal level.
Always remember that we are consumers too. Before you hit ‘post’, put yourself in your audience’s shoes. Test the content on yourself first. As we know, metrics are increasingly important to clients, so exhaustive research on demographics, psychological theories and analytical deep-dives into customer behaviours have their place, but emotional relevance is hard to quantify.
💡 Tip: Keep it concise. In a world where time is a precious commodity, getting to the point is paramount. Long-form content risks losing the attention of the time-poor.
💡 Be authentic. If you don’t believe in the product, don’t sell it, chances are, your audience won’t either. ‘Paid-for’ content is obvious to the consumer in any form of brand output.
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