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Lazy Marketing No marketing? Poor marketing? Just feeling overwhelmed with it all? One client got 300% growth in her business during the pandemic. How was 2020 for you?
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We have a range of recommendations across YouTube / LinkedIn /
Facebook / Google to reassure you we are safe hands to work with. We are an experienced marketing strategy agency helping Business Leaders transform their marketing either through consultancy or coaching. Many business owners, founders, directors and leaders responsible for marketing have no coaching or mentoring on how to be a Marketing Leader in the business. Join us on our next available Lazy Marketing Academy monthly webinar? Just simply complete our marketing mastery scorecard and grab the offer at the end... visit www.marketingmasteryscore.com

The TepFu mission is to consistently, confidently & with integrity, demonstrate the value of marketing by applying our experience to connect brands to customers. This brings cohesion, clarity, quick results, disruption to revenue blockages, long-term autonomy & guaranteed ROI to clients. We understand the commercial pressures, the technical landscapes and the operational realities. We deliver commercial outcomes from marketing strategies across sectors including:

* Retail: including restaurants, fashion, gadgets and consumables.
* Small Business: including startups and entrepreneurship.
* Business services: including legal, accountancy and advisory.
* Not-For-Profit: including governments and member associations.
* Finance: including Leveraged, Venture Capital and Private Equity.
* Technology: including SaaS and hardware.
* Media: including a range of international and local channels.
* Enterprise: including technology, talent and financial outsourcing. Our marketing experience includes:
* Brand
* Social media
* Email
* Content / Copywriting / Ghost-writing
* Data
* Community
* Web / Mobile / App
* Live TV / Video
* Events
* Public Relations
* Print publications and materials
* Influencer engagement
* PPC / Re-marketing / SEO / SEM

“CHECK YOURSELF BEFORE YOU WRECK YOURSELF”Good at what you do? So why isn’t more business coming your way?This week in m...
27/09/2026

“CHECK YOURSELF BEFORE YOU WRECK YOURSELF”

Good at what you do? So why isn’t more business coming your way?

This week in musings on LinkedIn I asked three seemingly unrelated questions:

• Why do capable people remain invisible?

• Why don’t people who like us refer us?

• Why do we panic and change course when business gets difficult

Below I discuss these questions and offer experiments to help you address them.

Seemingly unrelated but there is a thread that connects these three questions.

https://substack.com//note/c-347184217?r=apcn2&utm_medium=ios&utm_source=notes-share-action

Marketing has a cowboy problem.Some of you reading this are the problem.Business owners: the worst marketing experience ...
12/03/2026

Marketing has a cowboy problem.

Some of you reading this are the problem.

Business owners: the worst marketing experience you ever had... someone got paid well for it.

Ultimately, good marketers have it worse than bad ones right now.

Before a new supplier even starts, a thought flickers through our heads: “I hope I’m not about to get taken for a ride.”

It’s unfair to the brilliant ones. But cowboys have damaged the industry’s reputation.

For everyone.

I was chatting with expert web developer Steve Morton this week and we agreed that marketing has more cowboys than ever.

Too many “experts”. Too little proven experience. Too few real standards.

And too many business owners burned by activity that promised the world and delivered nothing.

The business owners I speak to aren’t cynical about marketing.

They’re just tired of paying for it and going nowhere.

The irony?

The good marketers suffer most.

Like the best builders, they now spend half their time just proving they’re not a cowboy.

Marketing, done properly, is the most valuable discipline in business.

But right now, the cowboys are killing that reputation.

For all of us.
Business owners: what’s your worst marketing horror story?
(The good marketers are reading this. They’re nodding. They want to know too.)

23/02/2026

Marketing agency leaders...this one’s for you.

You might not like it.

I kind of hope you don’t.

Most “results problems” in agencies aren’t results problems.

They’re leadership problems.

Most agencies live in Box 1:

Doing the work.
Build the site.
Launch the ads.
Shoot the video.
Write the copy.
Fill the socials.

Meanwhile, your client is sat firmly in Box 2:
“Is it working?”
“Should we try something else?”
“Why hasn’t this moved the needle?”

The agencies that stay in the game long term?

They operate in Box 3:
“What’s the strategy?”
“What are we trying to change?”
“What happens next?”

Here’s the bit that stings: If you’re not the marketing leader in the room, you’re a supplier.

And suppliers get replaced. Not because they’re bad. Not because the work was poor. But because someone else walked in with a bigger narrative.

Web. Creative. PR. Content. Email. CRO. SEO. Video. Social. Paid.

Doesn’t matter.

If the deliverable goes live and nothing changes commercially, the client doesn’t sit there analysing the absence of strategic architecture.

They think: “Maybe we need a different agency.”

If you:
- Feel constant pressure to justify your fees
- Regularly hear “we’ve invested in X… now what?”
- Sense the relationship wobble every renewal
- Get judged on revenue outcomes you were never hired to design

You’re not incompetent. You’re operating without a visible, repeatable strategy layer that anchors everything. Without it, you’re the pair of hands.

With it, you’re the brain. And brains don’t get swapped out lightly.

Genuine question:
Which box are you operating in? What are you doing right now to stop your agency being treated like a vendor?

Marketing agency leaders...this one’s for you.You might not like it.I kind of hope you don't.Most “results problems” in ...
23/02/2026

Marketing agency leaders...this one’s for you.

You might not like it.

I kind of hope you don't.

Most “results problems” in agencies aren’t results problems.

They’re leadership problems.

Most agencies live in Box 1:

Doing the work.
Build the site.
Launch the ads.
Shoot the video.
Write the copy.
Fill the socials.

Meanwhile, your client is sat firmly in Box 2:
“Is it working?”
“Should we try something else?”
“Why hasn’t this moved the needle?”

The agencies that stay in the game long term?

They operate in Box 3:
“What’s the strategy?”
“What are we trying to change?”
“What happens next?”

Here’s the bit that stings: If you’re not the marketing leader in the room, you’re a supplier.

And suppliers get replaced. Not because they’re bad. Not because the work was poor. But because someone else walked in with a bigger narrative.

Web. Creative. PR. Content. Email. CRO. SEO. Video. Social. Paid.

Doesn’t matter.

If the deliverable goes live and nothing changes commercially, the client doesn’t sit there analysing the absence of strategic architecture.

They think: “Maybe we need a different agency.”

If you:
- Feel constant pressure to justify your fees
- Regularly hear “we’ve invested in X… now what?”
- Sense the relationship wobble every renewal
- Get judged on revenue outcomes you were never hired to design

You’re not incompetent. You’re operating without a visible, repeatable strategy layer that anchors everything. Without it, you’re the pair of hands.

With it, you’re the brain. And brains don’t get swapped out lightly.

Genuine question:
Which box are you operating in? What are you doing right now to stop your agency being treated like a vendor?

Head One:I think I’ve cracked it.Head Two:Doubtful. But go on.Head One:People hate being sold to.Head Two:No they don’t....
22/02/2026

Head One:
I think I’ve cracked it.

Head Two:
Doubtful. But go on.

Head One:
People hate being sold to.

Head Two:
No they don’t.

Head One:
They absolutely do. They ignore my messages. They avoid my calls. One of them said he was “in a tunnel” for three days.

Head Two:
They don’t hate being sold to. They hate being interrupted by strangers.

Head One:
I’m not a stranger.

Head Two:
When was the last time they saw you?

Head One:
Well… I emailed them in June.

Head Two:
June 2023?

Head One:
Details.

Head Two:
You’re not being rejected. You’re being confused with spam.

Head One:
That’s harsh.

Head Two:
It’s neurological. If they recognise your thinking, the brain relaxes. If they don’t, it files you under “Possible Threat / Timeshare.”

Head One:
So what you’re saying is my sales technique isn’t the problem?

Head Two:
Correct.

Head One:
It’s my script, isn’t it?

Head Two:
No.

Head One:
My closing line?

Head Two:
No.

Head One:
My CRM?

Head Two:
You don’t have a CRM.

Head One:
Fair.

Head Two:
Your problem is this: you’re trying to harvest before anyone’s seen you plant.

Head One:
So marketing…

Head Two:
…creates familiarity.

Head One:
And familiarity lowers resistance?

Head Two:
Exactly.

Head One:
So prospecting should feel like a continuation?

Head Two:
Not a cold knock from a man holding a clipboard.

Head One:
That explains the restraining order.

Head Two:
You don’t have a sales problem.

Head One:
I do enjoy drama though.

Head Two:
You have an anonymity problem.

Head One:
That sounds expensive.

Head Two:
More expensive than being professionally invisible?

Head One:
…That stung.

Head Two:
Good. It’s Sunday.

~~~~~~~~~~~~~~

Genuine question:

When people ignore your outreach…
is it because they dislike you…

or because they don’t recognise you?

#43Worried yet?Flipping the FOMO from the business on to the marketplace is the job of marketing.Fix your marketing in ...
18/02/2026

#43

Worried yet?
Flipping the FOMO from the business on to the marketplace is the job of marketing.

Fix your marketing in 90 minutes? http://ml4b.com

Big thanks to our wonderful client Sharon at Desk Team, for this amazing testimonial! It's always such a pleasure to col...
18/02/2026

Big thanks to our wonderful client Sharon at Desk Team, for this amazing testimonial! It's always such a pleasure to collaborate with a person and company that values professionalism, collaboration, and innovation as much as we do.

Looking forward to making more impactful marketing moments together!

17/02/2026

“Well, you can either out position or you can outspend your competition.

For me, I'd rather out position people.

I'd rather be more interesting so as to capture people's imagination and attention.

I'd love to be aspirational so that I don't have to just be purely operational, so that I can inspire people to come towards me because they know they're going to get incredible service value, results, outcomes, whatever it is, I want to make sure I'm out positioning my competition because if I'm not out positioning my competition, I'm going to have to outspend them.

If I can't get your attention because I'm worth it, I'm going to have to spend money to get your attention.

Now you may have to do paid spend anyway.

Depends on the industry you're in.

But outposition as much as you can”.

If you like what you hear and are an expert business owner in need of marketing help our free marketing diagnostic tool lets us work out your biggest marketing challenge and find the fix.

Together, we'll create a solid marketing foundation for your business that connects with your target market, fosters trust, and sets you apart from the competition.

Ready to go? Join one of our free weekly marketing mastermind calls: https://freemarketingmastermind.com/

Watch the full video here https://youtu.be/4LivFcDr9CI?si=XLOX_RWc-5MAKoj_

#6So cheap?Being authentic is a verb not an adjective. Do! Don't just say. Words are cheap.Fix your marketing in 90 min...
17/02/2026

#6

So cheap?
Being authentic is a verb not an adjective. Do! Don't just say. Words are cheap.

Fix your marketing in 90 minutes? http://ml4b.com

#21Build it?If you build it they will not come: Why? They have no idea you even exist. Tell them!Fix your marketing in ...
17/02/2026

#21

Build it?
If you build it they will not come: Why? They have no idea you even exist. Tell them!

Fix your marketing in 90 minutes? http://ml4b.com

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