18/10/2024
🏀 A Vibe Like No Other at the Black in Sport Summit! 🎉
Last Saturday, Ladi had the pleasure of attending the Black in Sport Summit and let me tell you, the energy in the room was electric! ⚡️ Organised by a powerhouse group of Loughborough University alumni, all with deep roots in the sports industry, the event brought together an inspiring crowd of young adults eager to carve out their space in the business of sport. 🚀
From media and production to governance, administration, and the commercial side of sports, it was an incredible deep dive into the industry. While football dominated the discussions, the summit went far beyond the pitch. The panels explored everything from media rights to the creative industry, and the fusion of sports culture, apparel, and innovation.
Some of the standout voices included the Creative Director at Stormzy & group, Eni Aluko Ex England International Footballer and the 1st black woman football team owner, Akua Agyemfra, and the Sales Director, John Williams of a rising sports brand 'ON' all sharing their insights on how to bridge the gap between sport, creativity, and culture. 🎨⚽️
The energy from these young trailblazers was LOUD and infectious. 🗣️ The event was supported by organisations like Wings, On, Black Golfers Association and Octagon Sports, with lots of networking and conversation around shaping the future of sports content and business.
This summit wasn’t just about inspiration, it was about action. It’s clear that these young adults are going to be the next generation of industry leaders, creators, and innovators. We can’t wait to see what they do next and as consumers, we’ll be enjoying the incredible content and innovations they’ll bring to the table.
As AKD it's important that we keep abreast of innovation and creativity in this industry. We support organisations to become better by giving our expert advise and lived experiences.
Let’s keep this momentum going! What’s everyone doing to stay ahead in the game?