We are Wonderworks

We are Wonderworks Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from We are Wonderworks, Consulting Agency, Labs House, Room 8. 18, 15-19 Bloomsbury Way, Holborn, London.

11/08/2026

Aperitivo is evolving.

The most exciting brands aren’t relying on heritage cues alone. They’re reimagining the category with a more modern, expressive visual language.

Take Ode Aperitif: minimal label, sculptural bottle, unexpected materials.

Same ritual. Completely redefined. 👊

Part 1 of our aperitivo series. Explore the full Visual Audit via the link in bio.

How do you open the door to a new generation of whiskey drinkers? From brand world development to packaging design, we p...
07/08/2026

How do you open the door to a new generation of whiskey drinkers?

From brand world development to packaging design, we partnered with Connemara to bring Connemara Gold to life: a new expression designed to introduce a new generation of drinkers to the distinctive world of peated Irish whiskey 🥃.

Watch this space! More coming soon...

In the meantime, keep an eye out for the expression that’s adding some sparkle to the category ✨


04/08/2026

The best moment in any project is seeing it leave the deck and enter the real world.

What started as a visual identity for x became a programme that launched across multiple markets, helping bring the partnership to life through retail, on-premise, merchandise and activation experiences.

Seeing the work show up in market and watching local teams make it their own is a proud moment for us and for everyone involved.

It’s a reminder that the strongest partnerships are built not just on great ideas, but on the people and connections who bring them to life.

Explore the full story via the link in our bio 🥃

30/07/2026

The final takeaway from our How to Launch a Drinks Brand webinar – and one of the most important ones. 💡

Chasing unrealistic sales targets from day one doesn’t just hurt your P&L. It pulls you into the wrong channels, the wrong conversations and a discounting spiral that’s very hard to escape.

And if you can’t hold your price position? That’s not a numbers problem. It’s a brand proposition problem.

A brilliant parting insight from Carly Foxwell, Founder of , from our recent WonderNETwork webinar: How to Launch a Drinks Brand – Winning in a Changing Market.

➡️ Missed it? Watch the full webinar via the link in bio.

29/07/2026

At Wonderworks, we think a great visual is only the beginning.

But what really matters is how it shoes up in the real world.🥃

From POS and merchandise to activation assets and race-day experiences, every element of our programme for ’s partnership with the team was designed to help local teams activate with confidence while staying aligned to the brand’s global vision.

For us, the most successful partnerships aren’t built around a single hero asset. They’re built around systems that can travel, adapt and deliver consistently wherever the brand appears. 🏎️🏁

See how this system was built for Jim Beam 👉 via the link in bio

21/07/2026

The challenge wasn’t introducing racing to Jim Beam.

The challenge was making racing feel like it belonged there. 🏁 🥃

Working with the Jim Beam Global team, we set out to create a visual world that could capture the pace and intensity of racing while staying true to the unmistakable character of Jim Beam.

Using a woodcut-inspired illustration style and a carefully crafted visual system, we created an identity designed to bring both worlds together in a way that felt natural, distinctive and scalable.

Because the best partnerships don’t just put two logos next to each other. They create something that feels bigger than the sum of its parts. 💛

Next up in our series, meet Darren Ammar, our Senior Creative!Before joining Wonderworks, Darren spent over a decade a...
16/07/2026

Next up in our series, meet Darren Ammar, our Senior Creative!

Before joining Wonderworks, Darren spent over a decade at an independent creative agency, working across everything from drinks and tech to sport and aviation. He’s a fan of a classic Old Fashioned (bonus points if it’s from Hawksmoor), and loves bringing the unique stories behind drinks brands to life through design.

As a self-confessed Formula 1 fanatic, working on the Jim Beam × Cadillac F1 partnership ranks high on his list of favourite projects, combining two of his biggest passions in one brief.

And the fun fact you didn’t see coming? Darren once appeared as an extra in a Nicolas Cage film.

We’re so glad you’re part of the team, Darren!

14/07/2026

Some projects move faster than others.​ 🏁💨🥃

When announced its partnership with the , race dates were already locked in and markets were preparing to activate. The opportunity was immediate, but so was the challenge.​

Working alongside the Jim Beam Global team, we created a flexible visual system and activation toolkit designed to bring the partnership to life across race weekends, retail environments, events and merchandise.​

What we’re most proud of isn’t just the work itself, but the collaboration behind it. From first conversations through to seeing the programme launch in market, this was a true team effort built on trust, partnership and a shared ambition to create something people would remember.​

A huge thank you to the Jim Beam Global team for bringing us along for the ride.​ 💛

Explore the full project via the link in our bio! 👀🥃

Launching a drinks brand is more creatively exciting than ever, and commercially more unforgiving too. So many launches ...
03/07/2026

Launching a drinks brand is more creatively exciting than ever, and commercially more unforgiving too.

So many launches do not fall down because the liquid is wrong. They fall down because the fundamentals do not line up: the consumer moment, the brand story, and the commercial reality.

Off the back of our recent webinar with Fox in the Well, we have pulled the sharpest thinking into a new Insight Report: How to Launch a Drinks Brand: Winning in a Changing Market.

Inside, we unpack the three biggest launch watchouts we see behind failed launches, and what to do instead.

Visit the link in our bio to read the full report.

01/07/2026

Sipping our way through 2026 🍸

From playful activations to smart, experience-led engagement, the brands that stood out didn’t just show up — they created moments people wanted to be part of.

Global brands need one heartbeat, wherever they show up. 🌍

And the best know how to bring that to life in ways that feel local, memorable and human.

➡️ Read our key takeaways from the day via the link in bio.

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London
WC1A2TH

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