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Meet the Speaker: Emma Murphy 🍸  From bar to basket. How?  - Co-Founder of Mirror Margarita and Hacha, took a Cocktail o...
13/10/2026

Meet the Speaker: Emma Murphy 🍸

From bar to basket. How? - Co-Founder of Mirror Margarita and Hacha, took a Cocktail of the Year bar serve and turned it into a nationally listed RTD in Sainsbury’s.

At our webinar: The Power of the Serve 3.0: The Commercial Weapon for Drinks Brands

She’ll share what it really takes to transition a serve across channels, without losing the quality or credibility that made it famous.

📅 5th November 2026 | 12:30–2:30pm GMT🎟️ On Zoom

👉 Register now via the link in the bio!

Meet the Speaker: Franck Dedieu 🍻The Hugo Spritz didn’t happen by accident. Franck Dedieu, Global Brand Ambassador for S...
07/10/2026

Meet the Speaker: Franck Dedieu 🍻

The Hugo Spritz didn’t happen by accident.

Franck Dedieu, Global Brand Ambassador for St-Germain BACARDĂŤ, has been instrumental in one of the most compelling commercial serve stories in drinks right now.

At our upcoming webinar, The Power of the Serve 3.0: The Commercial Weapon for Drinks Brands, he’ll share how brands use the serve as a long-game commercial tool, not just a creative one.

📅 5th November 2026 | 12:30–2:30pm GMT 🎟️ On Zoom

👉 Register now via the link in our bio!

Meet our Co-Host: Shervene Blackburn đź’Ą The serve. The on-trade. Commercial brand building. Few people understand all thr...
29/09/2026

Meet our Co-Host: Shervene Blackburn đź’Ą

The serve. The on-trade. Commercial brand building. Few people understand all three as deeply as Shervene Blackburn.

Global Director of Advocacy and Experience at Bacardi, Shervene has spent 20+ years at the intersection of trade education, brand advocacy and commercial growth in drinks.

At our upcoming webinar: The Power of the Serve 3.0: The Commercial Weapon for Drinks Brands.

She’ll be anchoring the conversation on how the most commercially successful brands use the serve to grow.

📅 5th November 2026 | 12:30–2:30pm GMT 🎟️ On Zoom

👉 Register now via the link in our bio!

Next up in our   series, meet Declan, our Senior Creative! From technical glass bottle design to branding, packaging and...
24/09/2026

Next up in our series, meet Declan, our Senior Creative!

From technical glass bottle design to branding, packaging and campaigns, Declan’s career has always been rooted in the drinks industry.

A career highlight? Laphroaig UnPhorgettable x WDF. Having worked on Laphroaig since day one at Wonderworks, bringing this collaboration to life felt particularly special.

And if you ask about his favourite place, the answer is easy: London. Having moved from the North, it’s a city Declan has proudly made home.

We’re so glad you’re part of the team, Declan! ✨

Japanese craftsmanship, captured one serve at a time. 🇯🇵🍸We’re proud to partner with Kanáde, creating a refreshed librar...
22/09/2026

Japanese craftsmanship, captured one serve at a time. 🇯🇵🍸

We’re proud to partner with Kanáde, creating a refreshed library of serves across four distinctive liqueurs. From strategy and storytelling to sourcing and shoot production, every detail was designed to celebrate flavour, balance and bartending craft.

A true collaboration, powered by passion and precision.

“I’ll get a coach when things calm down” For session four of Wonder Women 2026, Simon Tomkins joined us to talk about th...
21/09/2026

“I’ll get a coach when things calm down”

For session four of Wonder Women 2026, Simon Tomkins joined us to talk about the power of coaching, and started by taking apart the idea that there’s a right moment for it.

There isn’t. Most of us wait until things are difficult enough to justify it, which is exactly the wrong way round.

It’s a budget line that can feel hard to sign off, especially when you’re the one signing it. It also tends to pay you back many times over.

Swipe for our takeaways from session four 👉

A full reflection from our Co-Founder & MD Sarah Wildman-King on five years of mentoring women in drinks, link in bio.

🚀💥 The serve is the most powerful commercial tool in drinks. Are you using it to its full potential?Join us for our next...
17/09/2026

🚀💥 The serve is the most powerful commercial tool in drinks. Are you using it to its full potential?

Join us for our next WonderNETwork webinar: The Power of the Serve 3.0.

Co-hosted by Shervene Blackburn - Global Director of Advocacy and Experience at Bacardi - we’re bringing together industry leaders to explore how the most commercially agile brands in drinks are using the serve to grow.

Hugo Spritz. Mirror Margarita. The Picante. These aren’t just great serves. They’re commercial weapons.

Thursday 5th November 1-2:30pm GMT on Zoom.

 👉 Register via link in bio

Your next opportunity probably won’t come from your closest contacts 👀For session three of Wonder Women 2026, Nicola McR...
11/09/2026

Your next opportunity probably won’t come from your closest contacts 👀

For session three of Wonder Women 2026, Nicola McRedmond of Nicola McRedmond joined us to talk about building a network on purpose.

Most of us assume opportunity arrives through the people who know us best. It usually doesn’t. It comes from the looser connections, the ones just far enough outside your circle to know things, and people, that you don’t.

Which is why being seen in this industry works better as a decision than a hope.

Swipe for our takeaways from session three 👉

A full reflection from our Co-Founder & MD Sarah Wildman-King on five years of mentoring women in drinks, link in bio.

How do you take a hero KV and turn it into a campaign world?For the launch of Suntory Roku Gin Noryo Tea Edition, we dev...
10/09/2026

How do you take a hero KV and turn it into a campaign world?

For the launch of Suntory Roku Gin Noryo Tea Edition, we developed a secondary visual language inspired by the bottle itself, blending tea leaves, flowing water and soft watercolour textures across shopper, retail and experiential touchpoints.

Roku Gin Noryo Tea Edition. Come Alive by the River.

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Labs House, Room 8. 18, 15-19 Bloomsbury Way, Holborn
London
WC1A2TH

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