30/06/2021
Business diversification
How do you market yourself when you have a range of products and services?
In your range of products and services, there has to be a common thread that symbolizes the core belief of your business. As a highly creative, heart-centred and spiritual person, it transpires in all my work.
I always believe in a proven business methodology; that is personifying what your business does.
If you are a brand specialist, showcase your brand expertise and apply it in your personal brand (brand examples: Chabel consulting, Chabel Inspiration show podcasts, i@Soul Connecting merch, etc.)
If you are a marketing strategist, apply it in your business (funnel lead creation, email sequence automation, digital marketing strategy, market segmentation of your audience, etc.)
If you are into personal development, apply it into your life. As I specialise in authentic resonance, my online courses reflect those values (How to lean into your authentic self?, Plug-in your wellbeing, Revamp your nutrition and my forthcoming course is about soul fitness).
Diversification enable a wider audience reach and a unique messaging.