Karina G.

Karina G. Your External Partner in Business Development, Strategy & Mindset. Custom Strategies for business owners, founders, and start-ups.

❗Networking is not about selling - it`s about building relationships.In a previous post - I outlined the benefit of netw...
20/10/2021

❗Networking is not about selling - it`s about building relationships.

In a previous post - I outlined the benefit of networking

Now, the question is "how"?

The first thought that pops into our head is "go to an event" and share as many business cards as possible...

For introverts - one thought of it is a nightmare, right? 😁

But not only for introverts anymore 😉

it`s not efficient nor it is normal as it used.

😒 People very much dislike those kinds of events, where you only can "measure how successful it went" by "how many cards you hand over"...

✔ There are an offline and online options on how to network.

Rules remain the same❗

💡You build a relationship - you don`t impose your services or products.

✅So, how to network effectively✅

1️⃣ Choose a goal. Have a clear agenda, such as what you`re looking for: collaborations (industry), partnership, new ideas, grow your business (give value first)

2️⃣ Attend online or offline events, groups, apps -

It`ll be much easier to narrow down your list of places, when you know what / who you need

Are you interested to see the names?

3️⃣ Identify conversational Ice breakers (Yes, even if you write a message - you don`t want to sound salesy or weird)

4️⃣ Don`t talk about yourself or your goals.

Ask open-ended questions - this way you will see if there is any synergy.

Imagine you`re looking for a friend - don`t overthink, just stay curious and open.

5️⃣ Ask for contact - if you met somebody in person - ask for the best way to keep in touch with them.

Don`t leave your business card - it`s outdated

6️⃣ Always Follow up - whether you met somebody in person or online - always follow up. People are generally busy and they may forget or get carried away with their life. Don`t take it personally.

💡Networking is a process.

Take the time to develop relationships with people who interest you.

Be proactive and invite someone to a one-to-one meeting so you can get to know them.

Six simple steps towards your business launch...?🤔Not really simple...😁☝ In reality, behind each step hides ton of work....
27/09/2021

Six simple steps towards your business launch...?🤔

Not really simple...😁

☝ In reality, behind each step hides ton of work...

Each step is highly important for your long-term success!

💡I say long-term, because in the beginning you may not notice it..

But as you try to grow - the lack of one or another step will def remind you of its abscence... 😉

❗No matter where you are at in your career or business -Networking is a powerful tool that can help you succeed💪😉It may ...
17/09/2021

❗No matter where you are at in your career or business -

Networking is a powerful tool that can help you succeed💪

😉It may be a long-term game but it`s always worth it!

🤝As promised - I'm about to share a bit more about networking,

But if you're interested in learning "HOW" to Network - comment bellow- "Yes" 😊

So...

What is business networking?

It is the exchange of information and ideas among people with a common profession or special interest

Business networking involves making connections not only with likely customers or clients.

✅ You can also use networking as a tool for finding investors, customers, staff, suppliers and business partners.

It is about interacting with people and engaging them for mutual benefit. 

✅ It can help you establish a new business or grow an existing one. 

❗Remember you are not just gaining exposure to the people in the room, you are building connections with their network too.

 ⛔ But it’s not just a one-way street. 

👉 If someone in your network matches a business you encounter at an event, don’t hesitate to share their details. It will only strengthen your relationship.

Shall we continue?😊

Business Development and Strategy for startups and business owners. Karina offers the best business strategy for startups, clearly identifying the needed steps to build your business and helping you find out where to start from when building a business.

🤔Strategy is a fancy word and not used much amongst SMEs...So many solopreneurs or business owners of SMEs think - it's ...
09/09/2021

🤔Strategy is a fancy word and not used much amongst SMEs...

So many solopreneurs or business owners of SMEs think - it's not for them🤨

❗In reality - it is.

Many people just start a business to have a simple idea in mind - income.

I give you a product / provide a service and charge you for that...

Make sense 🤷🏻‍♀️

But I wouldn't call it a proper business, but rather a project. (it's good start though🙃)

If you don't have any big vision in mind or a clear understanding of the bigger goal for your business - it will naturally die...

💡Good news are - you can change it before you it's too late of course...

it's important to work on it BEFORE you start struggling in your business.

or have invested so much time / money that it's difficult to let it go...

I'd love to hear your story and your business idea -

if you are not sure whether you have a strategy or you do, but it's some vague plan which you are not sure is working for you...🙄

✅ I can help you to look ahead and always be confident in the next step!

📍Always here at www.karina-g.com

❗I have so many business ideas...!❗Is it a good idea - what do you think? I often hear it from some of my clients...💡 Th...
02/09/2021

❗I have so many business ideas...!

❗Is it a good idea - what do you think?

I often hear it from some of my clients...

💡 The truth is: nobody can tell you for sure, unless you haven`t done your "homework first"

Let`s see what is actually a "business idea"?

🔍 A business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. - Wiki.

So... Concept? Yes. it is until it is not. 😉

What can you do to turn it into reality?

1️⃣ Surprisingly, but first❗ you have to❗ be passionate about the topic...

🤔 Why?

Because building a business is not always easy.

You will find yourself very often demotivated and annoyed when things don`t work the way you expect it...

☝ If you are passionate about the topic - it will be easier to stay motivated at the times when you feel down.

2️⃣ The next steps are more about turning your concept into a viable business!

❓Does your idea solve a real problem?

❓Is there a pain that should be solved by the solution you`re thinking to offer?

❓ Is there a viable market for your idea? (it`s important to understand that your idea cover a broad market)

4️⃣ How well do you know your target audience?

This one is often overlooked! 🧐

☝❗Remember you build a product/offer for a certain target audience -

so they have to be real people - not a fictional character in your head...💭

🗨🧑‍💻It`s better if you do a proper interview with the people who will be your main target audience.

✅ Better you understand their pain points - higher chance you are building an actual solution or a great irresistible offer.

📰 ❗It will also help you to communicate the value of your product, using THEIR language - not a dictionary of fancy words that will likely won't resonate with real customers. ( but this is a completepy different topic...)

5️⃣ Validate your idea! (This step is for the ones who are not entering a new market or change an existing market)

✅ Before launching - validate your idea by building a prototype that will be just good enough to see whether you are on the right track or not.

Often it`s done with a focus group.

6️⃣ Now you are ready to itirate your idea based on the proper feedback you received!

Business Development and Strategy for startups and business owners. Karina offers the best business strategy for startups, clearly identifying the needed steps to build your business and helping you find out where to start from when building a business.

🧩This is the best and simplest visual that explains:How we can work together on your business udea or an existing busine...
16/08/2021

🧩This is the best and simplest visual that explains:

How we can work together on your business udea or an existing business (that you believe could do better)

❗The "map" you should create for yourself, having clear answers behind the fancy words😉

Keep reminding yourself of a bigger picture you started your business in the first place.

✅ Make sure what you do now us actually is helping to get "there"

✅ Access what you can do better or different.

Sometimes we discover you should stop doing something...

💡It's not about doing more - it's about knowing exactly what to do and feel happy with the results!

❓What piece do you think is missing for you❓

🔻Feel like you can get some help?
Im here to support you!🙋‍♀️
Visit my website at www.karina-g.com to book your free discovery call.

P.S. DM for a picture credit 🙏

📍 "We are what we do" is a copy of a well-known statement in philosophy.💡 The meaning is this: What defines a person is ...
10/08/2021

📍 "We are what we do" is a copy of a well-known statement in philosophy.

💡 The meaning is this: What defines a person is not what they think they are: people often fool themselves.

✅ What defines a person is their actions. Their actions reveal their true nature.

Self-perception theory turns common wisdom on its head. People act the way they do because of their personality traits and attitudes, right?

They return a lost wallet because they are honest, recycle their trash because they care about the environmemt, and pay $5 for a caramel brulée latte because they like expensive coffee drinks.

While it is true that behavior emanates from people's inner dispositions, Bem's insight was to suggest that the reverse also holds.

If we return a lost wallet, there is an upward tick on our honesty meter. After we drag the recycling bin to the curb, we infer that we really care about the environment.

And after purchasing the latte, we assume that we are coffee connoisseurs.

Hundreds of experiments have confirmed the theory and shown when this self-inference process is most likely to operate (e.g., when people believe they freely chose to behave the way they did, and when they weren't sure at the outset how they felt). (Source: psychologytoday.com)

👨‍💻 I had many clients who struggled with taking an action, by describing of "who they are" because they "had" an experience of a certain behavior at some point in their life (whether you remember or not).

❗To break that belief - you just need to be aware of your thought and do the opposite of what you usually do / don`t do, WITHOUT thinking.

💭When you have a certain thought - it makes you "feel" the same emotion that usually stops you from taking an action.

🤷🏻‍♀️As easy or difficult it may sound - sometimes it`s the matter of Doing and NOT questioning.

❓Do you want to make me an example of how this theory applies in business❓

❗I've ready mentioned in previous posts, that Straregy and Tactics can't exist without each other...💡 Strategic intent i...
28/07/2021

❗I've ready mentioned in previous posts, that Straregy and Tactics can't exist without each other...

💡 Strategic intent implies the purpose/vision, which a business strive to achieve in the future!

Back to the vision of your business 😁😉

❓Do you want to hear more about that very first step and the importnace of having it?

Strategies are not only used in building a business or in battles...

☝We might have strategies for anything from getting promoted, to building relationships and growing the audience of a blog.

Whatever we are trying to do, we would do well to understand how strategy and tactics work, the distinction, and how we can fit the two together.

❓How do you know if you are not managing your time effectively❓👇Here are a few questions to consider:1️⃣Do you often thi...
16/07/2021

❓How do you know if you are not managing your time effectively❓

👇Here are a few questions to consider:

1️⃣Do you often think you could have done better on a task or project if you would have had more time?

2️⃣Do you consistently miss deadlines?

3️⃣Do you consistently ask for extra time to get your work done?

4️⃣Do you have to pull “all-nighters” or rush at the last minute to get your work done?

❗If you answer “yes” to any of these questions, you likely could improve your 𝘁𝗶𝗺𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝗸𝗶𝗹𝗹𝘀.

🤔Would you benefit from improving your time management skills?

📍 Everything is Not Important💡 If you want to be successful - you must manage your time so that you achieve your goals. ...
05/07/2021

📍 Everything is Not Important

💡 If you want to be successful - you must manage your time so that you achieve your goals.

✅ Managing your time means that you spend time on your❗ priorities❗ and it also means that you do not waste time on non-priorities.

☝Priorities are most important because they direct the yours AND company`s focus.

✅ The best way to understand your priorities is to start with your end goal.

❌🧗‍♀️If you are not clear on your end goal - it will be almost impossible to be clear on priorities

🤕That`s usually where the anxiety comes from - you constantly experience the feeling of "urgency"...

🔍There will be different steps, depends on whether you are starting your business or running it...

👇But the very first steps will remain the same:

1️⃣ Get clear on your vision;

2️⃣ Identify your top objectives;

💁‍♂️It`s an ongoing exercise - 🙅‍♂️ so don`t expect it as an one-off solution.

🌱Keep it real!

📍Whether you are an individual business owner or have a team of employees - this is for you!🤔 You OR your team that oper...
27/06/2021

📍Whether you are an individual business owner or have a team of employees - this is for you!

🤔 You OR your team that operates without a strategy may apply multiple tactics to achieve your goals..,


❗BUT in the end, you either fail or take a very long time to achieve your outcomes without clarity on what worked.

‼️Not knowing the path to success prevents you OR your team from learning, understanding patterns of failure, and devising better ways of doing things in the future.

👆By not investing in providing a good sense of direction to your team OR not creating such direction for yourself (of you don`t have a team yet), may keep pulling new tactics out without realising that your business may need a new course of action...

❌Lack of strategy also leads to ineffective operating models that do not align with the company’s goals, results in short term thinking, leads to a higher propensity of being stuck with old models and old ways of thinking, and does not generate future value.

💡Strategy is YOUR path to Success!

Simple.

📍If you are ready to figure out your path to success - get in touch at www.karina-g.com or PM me 😊

📍That statement applies to the process, that I take my clients through as well👩‍💼That is also the reason, why I don't ha...
21/06/2021

📍That statement applies to the process, that I take my clients through as well

👩‍💼That is also the reason, why I don't have all the answers for you in the world

The truth is - nobody has...🙅

⛔There will never be a source (book, article etc) to read it from either

✅ We start a business for different reasons

✅ Our ambitions have a certain limits

✅ Our definition of success is unique

❗You envision your business and yourself in it different from others

💡Until you clear on that first step - it will be difficult to move forward efficient and effective (with or without my help)

👇🔻𝗪𝗲 𝗴𝗼 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗰𝗼𝘂𝗽𝗹𝗲 𝗼𝗳 𝘀𝘁𝗲𝗽𝘀:

✔ Vision of your future business (in other words, what are you trying to build in the end)

It will help you to see clearly the steps that must be accomplished in order to get there.

✔ Your current situation.

What works and doesn't work (in a picture of your potential career, business)

✔ What needs to be done/learnt in order to get there

We create an easy to follow, step-by-step plan / strategy, that you can follow in order to get closer to your vision

😉 Sounds easy and simple, right?

Yet, many of us struggle with one or another step

Often you don't have time to just sit down and reflect on your life / business.

💡That's why I call our sessions a luxury time you give yourself as an investment for a better future!

📍If you feel lonely and tired of fightimg fires on your own

- Feel free to PM me or book your free 30min discovery call to see how I can help you! at www.karina-g.com

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