20/10/2021
❗Networking is not about selling - it`s about building relationships.
In a previous post - I outlined the benefit of networking
Now, the question is "how"?
The first thought that pops into our head is "go to an event" and share as many business cards as possible...
For introverts - one thought of it is a nightmare, right? 😁
But not only for introverts anymore 😉
it`s not efficient nor it is normal as it used.
😒 People very much dislike those kinds of events, where you only can "measure how successful it went" by "how many cards you hand over"...
✔ There are an offline and online options on how to network.
Rules remain the same❗
💡You build a relationship - you don`t impose your services or products.
✅So, how to network effectively✅
1️⃣ Choose a goal. Have a clear agenda, such as what you`re looking for: collaborations (industry), partnership, new ideas, grow your business (give value first)
2️⃣ Attend online or offline events, groups, apps -
It`ll be much easier to narrow down your list of places, when you know what / who you need
Are you interested to see the names?
3️⃣ Identify conversational Ice breakers (Yes, even if you write a message - you don`t want to sound salesy or weird)
4️⃣ Don`t talk about yourself or your goals.
Ask open-ended questions - this way you will see if there is any synergy.
Imagine you`re looking for a friend - don`t overthink, just stay curious and open.
5️⃣ Ask for contact - if you met somebody in person - ask for the best way to keep in touch with them.
Don`t leave your business card - it`s outdated
6️⃣ Always Follow up - whether you met somebody in person or online - always follow up. People are generally busy and they may forget or get carried away with their life. Don`t take it personally.
💡Networking is a process.
Take the time to develop relationships with people who interest you.
Be proactive and invite someone to a one-to-one meeting so you can get to know them.