Make it Clear

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Make it Clear We are a London based UX/UI agency, improving the experience of digital products for over 20 years. We are Make it Clear and that's what we do! đź’ˇ

What does it mean for a design to feel intuitive?Intuitive design builds on familiar patterns, clear language and the ex...
02/10/2026

What does it mean for a design to feel intuitive?

Intuitive design builds on familiar patterns, clear language and the expectations people already bring with them.

And the best way to know whether something really feels intuitive is to test it with real users.

Read the article live on our website.

A better website structure makes everything easier - for your users and your business. Clear navigation helps people fin...
15/09/2026

A better website structure makes everything easier - for your users and your business. Clear navigation helps people find what they need faster, complete key journeys with less friction, and move through your site in a way that actually makes sense to them.

In our latest blog, we explore the benefits of better information architecture and why testing your structure early can save a lot of guesswork later.

Read the full article on our website now! đź’»

Listening to users is an important part of user-centred design, but understanding them means going further than what the...
28/08/2026

Listening to users is an important part of user-centred design, but understanding them means going further than what they say in the moment.

In our latest article, we explore the difference between collecting feedback and developing a clearer understanding of what people genuinely need.

Read the full article now live on our website.

A polished website can still fall short when it comes to engagement, usability and conversion.In our latest article, we ...
19/08/2026

A polished website can still fall short when it comes to engagement, usability and conversion.

In our latest article, we explain how a UX audit uncovers what may be holding a website back, using site data, industry benchmarks, established heuristics and years of practical experience.

Read the full article at makeitclear.com.

Creating simplicity is hard, but its impact is powerful.Our article dives into why the simplest designs create the bigge...
27/04/2026

Creating simplicity is hard, but its impact is powerful.
Our article dives into why the simplest designs create the biggest impact, from better user experiences to real business results.

The full article is now live on our website, go check it out!

If users struggle with tasks, engagement is dropping, support tickets are rising, or an interface has become messy over ...
07/04/2026

If users struggle with tasks, engagement is dropping, support tickets are rising, or an interface has become messy over time, it may be time to step back and rethink the experience with a UX redesign. The best digital products evolve alongside their users, and sometimes the most valuable thing a team can do is pause, reassess, and redesign with a fresh perspective. Read the full article on our website now.

If you’ve been researching how much UX design costs in the UK, you’ve probably noticed that there is no simple answer. T...
26/03/2026

If you’ve been researching how much UX design costs in the UK, you’ve probably noticed that there is no simple answer. The range is wide because UX varies widely in terms of scale and requirements. In this article, we break down typical UX costs in the UK, freelancer vs agency pricing, what actually drives the cost, and common pricing models. Read the article on our website.

Most agencies can make things look good, and fewer can make them work.In London, the difference shows early - the strong...
17/03/2026

Most agencies can make things look good, and fewer can make them work.

In London, the difference shows early - the strongest teams don’t jump into screens. They ask better questions, challenge assumptions, and shape the problem before designing the solution.

From discovery through to delivery, intent is what holds everything together. It’s what turns nice visuals into products people actually use. If you’re investing in UX or UI, don’t just look for craft. Look for thinking behind it.

Read the full article on our website!

Microcopy isn’t “small.” It’s the difference between confusion and clarity, frustration and flow.Those tiny bits of text...
12/01/2026

Microcopy isn’t “small.” It’s the difference between confusion and clarity, frustration and flow.

Those tiny bits of text (buttons, error messages, hints, confirmations) guide users, build trust, and quietly shape the whole experience.

Read the article on our website now.

Address

128 Metal Box Factory, 30 Great Guildford Street
London
SE10HS

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9am - 5:30pm

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+442045412409

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