PassionxReason, London (2026)

13/10/2026

CREATIVE DIRECTION - FASHION EXHIBITION - WIMBLEDON
THE BROOSH DRESS Nike transformed its iconic Swoosh into a vintage-inspired brooch, embellished with 34 Swarovski crystals. Each crystal told a story, turning the accessory into a deeply personal tribute to Serena Williams’ legacy.

13/10/2026

CREATIVE DIRECTION - FASHION EXHIBITION - WIMBLEDON
THE BROOSH DRESS Nike transformed its iconic Swoosh into a vintage-inspired brooch, embellished with 34 Swarovski crystals. Each crystal told a story, turning the accessory into a deeply personal tribute to Serena Williams’ legacy.

12/10/2026

CREATIVE DIRECTION - LOULOU TIME TRAVELERS
A journey back to childhood memories of French carousels, reimagined in an iconic Louboutin world of playful fantasy and red-sole allure.

12/10/2026

CREATIVE DIRECTION - WIMBLEDON MUSEUM EXHIBITION
COCO GAUFF X NEW BALANCE From tennis court to Fashion, 21-year-old champion Coco Gauff launch a lifestyle-inspired tennis shoe with New Balance. More than just footwear, it’s a statement about making sport more accessible and inspiring a new generation of players.

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13/10/2026

13/10/2026

12/10/2026

12/10/2026

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