03/12/2025
If 2025 felt heavy, you are not imagining it. So many founders I speak to describe it as carrying a backpack that keeps getting a little heavier every quarter.
What struck me in our Autumn Budget panel was this simple truth. Waiting for a kinder economic backdrop is not a strategy. Designing for it is.
A few things really landed for me:
đĄ First, the âpieâ is not expected to grow very fast. If we want more, we either need to take share or look beyond the domestic market. That means being intentional about where demand is actually growing, not where it used to be. For some, that will look like reviving export plans or aligning with areas of government and large scale spend, rather than sitting outside those flows and hoping.
đĄ Second, resilience is not about gritting your teeth through every policy change. It is about designing your business so you are not personally absorbing every shock. That might be as practical as live cash flow forecasting, or as strategic as âsystems over strainâ using AI and automation to carry more of the load so rising costs do not always land on you or your team.
The phrase that stayed with me was, âDo not try to outmuscle the macro, out design it.â
As you look ahead to 2026, what are you designing differently? A new market, a partnership, a workflow to automate, firmer boundaries for yourself?
I would love to hear one change you are planning to make so that growth in 2026 feels intentional, not reactive. đRead the full blog here: https://caronpollard.com/beyond-the-budget-smes-2026-growth-story/