22/01/2025
If you’re good at spotting patterns 🔍, trends 📈, and structures 🏗️—and figuring out how to use or even create them—your business can grow, no matter what’s going on in the world.
Let’s take a look at how this works in the e-learning world with some well-known examples:
📚 Udemy: Recognised the demand for affordable, accessible education, utilised a marketplace model 🛒, and created a pattern 🔍 where anyone can teach or learn online at scale.
🎓 Coursera: Saw the trend 📈 of universities moving online, utilised partnerships with top institutions, and created a pattern 🔍 for delivering accredited courses and degrees digitally.
🎨 Skillshare: Noticed the growing interest in creative skills, utilised subscription-based learning, and created a pattern 🔍 of short, community-driven courses for creatives and professionals.
⭐ MasterClass: Recognised the appeal of learning from celebrities and industry leaders, utilised high-quality production, and created a pattern 🔍 of premium courses taught by famous experts.
🌍 Khan Academy: Saw the need for free, accessible education, utilised video lessons and adaptive tools, and created a pattern 🔍 for non-profit e-learning that serves global audiences.
💼 LinkedIn Learning: Identified the demand for professional development, utilised LinkedIn’s user base, and created a pattern 🔍 of career-focused courses integrated with networking.
💻 Pluralsight: Recognised the need for tech skill development, utilised a subscription model, and created a pattern 🔍 of targeted learning paths for IT and software professionals.
🛠️ Kajabi: Spotted the need for an all-in-one platform, utilised creators’ demand for simplicity, and created a pattern 🔍 that enables entrepreneurs to sell courses, coaching, and memberships seamlessly.
🧰 Thinkific: Recognised the rise of independent course creators, utilised SaaS models, and created tools for anyone to build, market, and sell online courses.
📦 Podia: Noticed the trend 📈 towards creators monetising knowledge, utilised a simplified sales process, and created a pattern
🔍 that combines courses, memberships, and digital products.
Whatever your industry or niche, it’s about recognising patterns 🔍, identifying trends 📈, and understanding the models 🏗️ that work. Learn to spot opportunities, make the most of tools available, and connect the dots in creative ways to bring fresh solutions.
To learn how to grow your business fast, join The Manka Academy Club. Sign up here https://themankaacademy.com/the-manka-academy-club/3
(Photo: Tchaikovsky’s Swan Lake at the London Coliseum (2011). Picture: Alamy)
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