05/10/2022
Well done to Willwriting Partnership for winning 3 !
Best Customer Focus
Best Small to Medium-sized Business
Best Brand Development
Launched as a family business in 1999, The Will Writing Partnership has continued in this vein as it has grown to become a national brand. It is commendable that it has kept to its core values of offering a high-quality, friendly service. Its policy of giving staff additional training well above requirements is excellent, helping it to provide a top-quality, professional service. The key to its success is placing customers at the core of the organisation, helping it to offer a warm and personalised service with prompt delivery.
In only 23 years The Will Writing Partnership has grown from being a small family operation to a national brand, yet it still retains its warm, friendly and professional approach. The founder’s commitment to professionalise operations has played an important part in improving customer services. A high-quality service, a rebranding in 2021 and a move to expand introducer business has helped The Will Writing Partnership grow and achieve solid strong growth in turnover.
Congratulations to The Will Writing Partnership for making its media and marketing activities more appealing by introducing a new mascot Ollie the elephant, representing the elephant in the room and softening the difficult subject of will writing. Ollie is used extensively across all marketing material and the merchandising, including a stuffed toy and a range of branded items, fully supports the brand. Customers love Ollie and he has helped the company project a warm and friendly image. Watch this space because the next step is an animated Ollie!
