Mike Griffiths

Directions Website Contact the business

Mike Griffiths Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Mike Griffiths, Business consultant, CS House, 20 Martineau Drive, London.

We help experienced professionals transform their consulting business from having uncertainty & unreliability to building a sustainable super-profitable, & scalable business.

To influence clients, you need to think like a psychologist. Sales are not just lost from conversations that lacked comp...
17/11/2021

To influence clients, you need to think like a psychologist. Sales are not just lost from conversations that lacked compelling content or a selling process but from the friction created between the client and consultant because of style.

Click this link to know more about the key ingredients to connect with your client.
https://www.linkedin.com/pulse/5-key-ingredients-connect-your-client-mike-griffiths

When we talk to clients about how and why they buy consulting, one of the key things they tell us is that they want a th...
10/11/2021

When we talk to clients about how and why they buy consulting, one of the key things they tell us is that they want a thinking partner, someone who can diagnose issues and offer relevant and compelling advice. They expect someone to already be thinking about their situation before the first meeting, to ask thought provoking questions and create insights. The type of insight you want to aim for is like an epiphany - "a moment of sudden and great revelation and realisation”.

Read more on guiding your client through a 5 phase personal journey: https://www.linkedin.com/pulse/consultant-your-clients-journey-starts-epiphany-mike-griffiths

All of us have been ripped off. Last year an investment advisor promised me that if I invested in his firm, he would be ...
05/11/2021

All of us have been ripped off. Last year an investment advisor promised me that if I invested in his firm, he would be with me, “Every step of the way”. I believed his pitch and after the sale, I never heard from him. We have a right to be sceptical about sales professionals. And consultants sometimes cultivate a similar reaction. We started researching what clients looked for in consultants in 1997 and strikingly, the key characteristics have not changed for over 20 years.

Click the link to know more about why you should stop selling if you want to sell: https://www.linkedin.com/pulse/consultant-you-want-sell-stop-selling-mike-griffiths

Virtual events/webinars/online courses were the main tools for lead generation, engagement, and conversion last year. Fo...
25/10/2021

Virtual events/webinars/online courses were the main tools for lead generation, engagement, and conversion last year. For next year, 52% of B2B marketers will increase investment for in-person events, 39% for hybrid events and even 33% for online events. However, we are still lagging behind online adoption trends in how to market consulting.

Click on this link to read more about which B2B content assets produce the best results: https://www.linkedin.com/pulse/which-b2b-content-assets-produce-best-results-mike-griffiths

Content marketing generates over 3 times as many leads as outbound marketing (Asset Digital Communications). But what ty...
22/10/2021

Content marketing generates over 3 times as many leads as outbound marketing (Asset Digital Communications). But what type of content?

Content in consulting typically has meant writing highly informative articles and blogs and slowly building up readership and credibility. But today’s executive consumption patterns are changing. Marketing in consulting has never been about broadcasting, it has been creating a dialogue and building trust.

But today people prefer video to read. Video is more captivating and has a less cognitive load. Video is vital to choosing a potential trusted advisor because it enables clients to:

1. Assess your gravitas and executive presence
2. Get a sense of what it would be like to talk to you. Clients want to know if you can engage at their level
3. Gauge how much they can trust you. Video simply creates a deeper connection than the written word
4. Help assess your congruence between what you say and how you say it
5. Get a sense of your passion and ability to empathise - two qualities that have been proven to distinguish top rainmakers from good trusted advisors.

So it is no surprise that 69% of B2B marketers prefer video for their content marketing investment in 2022.

Just in case you have been underestimating the power of video marketing, check this out!
21/10/2021

Just in case you have been underestimating the power of video marketing, check this out!

Most consultants including me struggle with developing a point of view. Those of us like me who are not professional wri...
20/10/2021

Most consultants including me struggle with developing a point of view. Those of us like me who are not professional writers often end up burying the most valuable idea inside alot of waffle. Over the years as I’ve coached clients I’ve realised that less is more. Your point of view is the most important part of your marketing and sales conversation and must stand out. To do this, it must be compelling, relevant and concise.

Having reviewed thousands of consultants' white papers and articles and test how well this land with prospective consulting buyers, we have identified that the most effective Point of View framework consists of 7 questions...

Click link to read full article:
https://www.linkedin.com/pulse/7-steps-help-you-build-compelling-point-view-mike-griffiths/

Address

CS House, 20 Martineau Drive
London
TW11PZ

Website

Alerts

Be the first to know and let us send you an email when Mike Griffiths posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mike Griffiths:

Shortcuts

Share

Category