22/05/2025
📌 Google Ads and Trademarks: Know the Limits.
Thinking of using a competitor's name as a keyword in your PPC campaign?
The Interflora vs Marks & Spencer case set a precedent every digital marketer should understand to avoid legal risks and brand damage.
👉 In this article, we explore:
When trademark bidding is legal in Google Ads
What EU law says
Best practices for compliant and competitive campaigns
📖 Read the full article:
LINK BIO
In the world of digital advertising, the strategic use of keywords on platforms like Google Ads is a powerful lever to increase brand visibility, acquire customers, and outperform competitors. Howe…