Thestancemethod

Thestancemethod STANCE is a brand agency and online learning resource dedicated to storytelling.

We care about your story because good businesses deserve their time in the limelight. Without the right words to describe what you do, it’ll be harder for you to shine.

Here's a great business book 📖 with some cool concepts, such as The Hedgehog and The Flywheel. In this book, Jim Collin...
08/10/2021

Here's a great business book 📖 with some cool concepts, such as The Hedgehog and The Flywheel. In this book, Jim Collins explains the differences between mediocre businesses and those that grew exponentially 📈 over the course of several decades. You'll learn about leadership styles, pivots and choosing a core competency to focus on.
I discovered Jim on the podcast. Jim is a charming guest who'll get those creative juices flowing.

Writing a tagline isn’t always the most straightforward thing. Sometimes you might have writer’s block, or you just end ...
09/07/2021

Writing a tagline isn’t always the most straightforward thing. Sometimes you might have writer’s block, or you just end up writing pure rubbish. (It happens.)
One trick is to start writing about the subject at hand in the tone of your brand. After you have written a few paragraphs, check back over your text and see whether there are any good sentences in there… Sometimes you’ll find a diamond 💎 in the rough 🌿.
         

Need some belief, mission and vision inspiration?Look no further! STANCE has put together a selection of our favourites ...
24/06/2021

Need some belief, mission and vision inspiration?
Look no further! STANCE has put together a selection of our favourites from the last 12 months 🙌
Link in bio and head to the blog! 
         

Do you want to be efficient this Friday? Pretend you forgot your charger, close down any unnecessary apps and socials, a...
14/05/2021

Do you want to be efficient this Friday? Pretend you forgot your charger, close down any unnecessary apps and socials, and hit your most vital tasks first 💪 .
         

11/05/2021

Welcome Jesters, Explorers and Outlaws! 💪
In our latest blog we explore how wearing different archetypal hats 🧢 is a handy way to explore different brand attitudes! STANCE loves to use archetypes in this way—to rapid explore different tones and messaging. 
Link in bio for how to try it yourself 👆
       

STANCE is a big fan of and ... This quote from Peter was featured in Tim’s book, “Tribe of Mentors”  📖This is a good q...
10/05/2021

STANCE is a big fan of and ... This quote from Peter was featured in Tim’s book, “Tribe of Mentors”  📖
This is a good quote for business and branding. There is no point setting a vanity goal, or a goal for the sake of it.
Make sure your goal has either a personal worth or will have impact on your business. Make sure that your performance against the goal can have an outcome.
I think you can elevate this to an even higher level, which is why are you doing what you’re doing? If it doesn’t matter, if you can’t measure it, or if it’s pointless, don’t do it.
         

Head to the STANCE blog to check out the Project Screen rebrand story👆Fighting COVID-19 in style!   ...
20/04/2021

Head to the STANCE blog to check out the Project Screen rebrand story👆
Fighting COVID-19 in style!
         

They can be used as a verb 🚀In some ways you might consider this the ultimate accolade for a brand, when you use their n...
04/03/2021

They can be used as a verb 🚀
In some ways you might consider this the ultimate accolade for a brand, when you use their name to describe the action you’re about to take. Hence, they have become part of the vernacular 📖
I own a Dyson, yet I quite often do the hoovering.
I perform any kind of web search, which is ubiquitous googling.
I do a video conference, which is zooming.
Which other brands do you use as verbs?
         

28/01/2021

STANCE has done a great podcast with Mixcloud in an ‘I go, you go’ format. In Part 1, STANCE asks Mixcloud Co-Founder about how their landscape changed, their new brand and how they avoided a feature/function war with Soundcloud. In Part 2, Nikhil asks STANCE about their latest brand storytelling course: Robust Brand Storytelling for Start-Ups.
Head to YouTube to hear the podcast 👆
         

20/01/2021

Robust Brand Storytelling for Start-Ups is live 👆
Robust Brand Storytelling for Start-Ups is our second course instalment. For anyone wishing to start a business or take a crack at their own brand strategy, this is the best course for the job. With 50 beautiful videos and a curriculum of 4 hours, this course will teach you how to think like a brand consultant so you can craft your own compelling brand story.
The course has four modules, each packed with insight and real life examples! You’ll hear from
Head to our bio to learn more about the course 💥
         

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