We need to talk about you

We need to talk about you Breaking news: people don’t just hire you for what you do — they hire you for who you are.

I can help you package, position and present yourself in a way that lets you do work you love for people you like — basically, getting paid for being you.

I’ll keep this short. Can’t promise sweet.If you’re good at what you do, you should say ‘no’ more often than ‘yes.’You w...
12/09/2021

I’ll keep this short. Can’t promise sweet.
If you’re good at what you do, you should say ‘no’ more often than ‘yes.’
You want reasons? I got reasons.
1. Opportunity cost. Every time you say ‘yes’ to a less-than-great project or client, you waste the time you could spend on a better one.
2. People make an opinion of you based on your body of work. Every time you add not-great projects, that brings your entire portfolio down a notch. And if you’re not even willing to show off the work you’ve just done… Then what the hell did you take it on for?
3. When you go for stuff that doesn’t light a fire under your butt, it shows in the work. If you have any doubts, just go and look at your favourite past projects.
4. Bad clients ruin everything — including your drive to do great work. Do everyone a favour and say ’thanks but no thanks.’
5. If it’s about money… It shouldn’t be. Yes, yes, I’ve heard of utility bills. But if you’re good and know how to charge based on the value you bring, the money will come. 

(If you don’t know how to charge based on value, DM me — we need to talk.)

I’ll keep this one short.If you’re good at what you do, you should say ‘no’ more often than ‘yes.’You want reasons? I go...
12/09/2021

I’ll keep this one short.
If you’re good at what you do, you should say ‘no’ more often than ‘yes.’
You want reasons? I got reasons.
1. Opportunity cost. Every time you say ‘yes’ to a less-than-great project or client, you waste the time you could spend on a better one.
2. People make an opinion of you based on your body of work. Every time you add not-great projects, that brings your entire portfolio down a notch. And if you’re not even willing to show off the work you’ve just done… Then what the hell did you take it on for?
3. When you go for stuff that doesn’t light a fire under your butt, it shows in the work. If you have any doubts, just go and look at your favourite past projects.
4. Bad clients ruin everything — including your drive to do great work. Do everyone a favour and say ’thanks but no thanks.’
5. If it’s about money… It shouldn’t be. Yes, yes, I’ve heard of utility bills. But if you’re good and know how to charge based on the value you bring, the money will come. 

(If you don’t know how to charge based on value, DM me — we need to talk.)

Alexia is officially who I’m partnering my with in the event of a zombie apocalypse. She has a motorboat and a chainsaw,...
19/07/2021

Alexia is officially who I’m partnering my with in the event of a zombie apocalypse. She has a motorboat and a chainsaw, and she’s pretty darn good at using both. Possibly at the same time… May we never have to find out.

She makes a great point here: talking about how good you are without feeling like a total do**he is tricky AF. But that’s exactly why it makes sense to hire someone else to do it for you. You get a non-dickish way to sell your skills and talents to good people. I get a kick out of writing about you. Win/win if ever there was one.
DM me if you’re curious to see how you could talk about yourself and your services in a better way. 📝

Your website has to work extra hard these days: harder than a worker ant on Ritalin. 💊🐜This guide will help you with the...
12/07/2021

Your website has to work extra hard these days: harder than a worker ant on Ritalin. 💊🐜
This guide will help you with the 7 things that make your dream clients hire you on the spot (and invite you to all future parties).

If you know, you know. And yes, I’ve missed a f***ing typo AGAIN. You can subscribe to my typos using the link in bio. ⬆...
02/07/2021

If you know, you know.
And yes, I’ve missed a f***ing typo AGAIN.
You can subscribe to my typos using the link in bio. ⬆️
I write about personal branding AKA getting paid for being yourself.

Hello, fellow self-employed human. 👋If you’re anything like me — a consultant, solopreneur, or service provider — then y...
25/06/2021

Hello, fellow self-employed human. 👋
If you’re anything like me — a consultant, solopreneur, or service provider — then you’re sick of hearing about funnels, SEO and warm leads. That’s what everyone’s trying to sell us these days.
Warm leads… Imagine someone calling YOU a ‘warm lead’! Gross. 🤢

Come on: we don’t work with ‘leads’, ‘consumers’, or ‘audiences’. We work with people just like us.
People who don’t really want to be ‘targeted’, ‘retargeted’ or ‘funnelled’. (or is it just me? 🤔)
And there are certain things that these people want to know when they’re choosing a consultant, coach, trainer, mentor, copywriter or anyone else working with clients 1-on-1.

Spoiler alert: those things have nothing to do with search engine optimisation or retargeting or whatever the flavour of the month is in online marketing. 
I know this because I help other consultants to get hired by their dream clients. 
The kinds of clients who will become loyal fans and send more cool people your way. 

So forget SEO for now. There are way more important (and way more fun) things that your website needs.
And that’s what will sway people in the end: YOUR kind of people.
For instance, my latest review literally said OLGA IS AMAAAAAAAAAAAAZING, in all-caps, with THAT many As — IDK about you, but this is the kind of stuff I live for, and the kind of client I will do my best work for. 💪

So I’ve put together a quick test to help you see your site through your clients’ eyes.
It takes less than 5 minutes and comes with gifs, because gifs make everything better. 

Now let’s go make your site at least 267% better. 🙌

Here’s a lesson from the multiskilled design powerhouse that is in how to write cool feedback. I’ll take this over “goo...
24/06/2021

Here’s a lesson from the multiskilled design powerhouse that is in how to write cool feedback. I’ll take this over “good work” any day. 🤸🏻
P.S. Hiring Marco is usually life-changing. Do it. 🤘

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