Funding Focus

Funding Focus Funding Focus is a social enterprise and educational platform which aims to blaze an enduring path for diverse female founders. We want to change this.

Funding Focus aims to blaze an enduring path for female and diverse founders and address the uneven playing field that women and diverse entrepreneurs receive from venture capital. The inaugural conference took place on 25 November 2019 at London Stock Exchange and brought together successful female entrepreneurs who have raised funding, enterprising minds, investment gurus and sector experts. Ven

ture capital investment in start-ups with female founders is increasing but progress is very slow. At current rates, it will take 25 years (2045) for all-female teams to reach even 10% of all deals. By radically transforming the flow of funding for female-founded businesses, we can unleash a whole new stream of entrepreneurial activity to boost the UK’s economy.

📬 Our founder pressed send and waited.Within 24 hours, five women had reached out.Not to say good luck.To say they might...
10/06/2026

📬 Our founder pressed send and waited.

Within 24 hours, five women had reached out.

Not to say good luck.

To say they might be the next CEO of Add Then Multiply.

Fourteen women in total. Six conversations held. One that has David genuinely excited.

None of this came from a job advert.

It came from telling the truth about where he is in his life, and the right people recognising themselves in it.

The search for Cerys is live.

If you know her, David wants to hear from you.

📝 Check out the full article: https://addthenmultiply.com/what-happened-when-i-went-public/

08/06/2026

📈 We tripled the company. Every year. Three years running.

Not through organic growth.

Through acquisitions. Finding the right businesses, buying them, and putting them all together.

But here's what nobody talks about.

The deal isn't where the value is created. It's where the risk starts.

Consolidation is where it all plays out. How you integrate the teams. How you retain the clients. How you keep the key people who made the business worth buying in the first place.

🔧 Get it right and you multiply value fast.

Get it wrong and everything you paid for walks out the door.

I've seen it happen. Clients lost. Key employees gone. Deal value destroyed. Not because the acquisition was bad, but because the consolidation was poorly executed.

The C in our FACE methodology exists for exactly this reason. It's not the glamorous part. But it's the part that decides whether the deal was worth doing.

I wrote the book on how to do exactly that.

📖 Grab your copy of Add Then Multiply: https://resources.addthenmultiply.com/atm-ebook-giveaway

05/06/2026

🍷 Fired from Corporate, Found Passion in Wine!

A boardroom fight I knew he'd lose.

So I walked away.

No grand plan. Just a decision to follow my passion.

Friends and family helped me narrow it down. Music or wine.

My teenage daughter settled it. "Dad, you're too old for the music business. But wine would be perfect."

So I got my wine trade qualifications. Built a plan around a little black book. Decades of contacts. People who made serious money.

They'll buy wine from me, I thought.

❌ They didn't.

Not a single one.

It was a rude awakening. The kind that forces you to stop, go deep, and rebuild from the ground up.

And that's exactly what I did. Coming out stronger the other side.

The founders who survive it are the ones who go back and fix their foundations first.

I wrote the book on how to do exactly that.

📖 Grab your copy of Add Then Multiply: https://resources.addthenmultiply.com/atm-ebook-giveaway

🧱 Most founders don't hit a sales wall.They hit a financial infrastructure wall.Between £1M and £10M, the businesses tha...
03/06/2026

🧱 Most founders don't hit a sales wall.

They hit a financial infrastructure wall.

Between £1M and £10M, the businesses that stall are almost never short of revenue. They are short of financial clarity.

Here are the three signs that matter most:

1️⃣ The founder is still the financial decision-maker of last resort
2️⃣ Cash flow is managed reactively, never forecast forward
3️⃣ Could not produce investor-grade financials at short notice

If any of those sound familiar, the infrastructure is already behind where it needs to be.

Compliance finance tells you what happened last quarter. Strategic finance tells you what is about to happen next month.

The businesses that break through make that shift. Finance stops filing paperwork and starts driving strategy.

Find out exactly where your business stands.

⚡Take the free Growth Readiness Assessment: https://growthreadinessassessment.addthenmultiply.com/

👀 Our funding scorecard has been live for two weeks.The early results are revealing a clear pattern.Founders are scoring...
02/06/2026

👀 Our funding scorecard has been live for two weeks.

The early results are revealing a clear pattern.

Founders are scoring well on the fundamentals. Positive unit economics. Clean financials. Real, demonstrable traction.

The weak spots? All in the same place.

➡️ Use of funds not mapped to measurable value creation.
➡️ No prepared responses for likely investor objections.
➡️ Almost no one confident they'd secure a second meeting if they pitched tomorrow.

Our founder David B Horne has seen this pattern play out across forty years of real transactions. Strong businesses walking into funding conversations without a funding strategy.

The financials are there. The readiness isn't.

That's the gap the scorecard was built to close.

Link in the first comment 👇

01/06/2026

🔬 It's not how women pitch. It's how investors listen.

Seven years of TechCrunch Startup Battle data. Hundreds of pitches analysed by Dr Dana Kanze at Columbia.

The finding?

Men and women pitched almost identically.

But 67% of male founders got growth questions. "How will you scale?" "Where's your next hundred hires?"

And 66% of female founders got prevention questions. "What if your key people leave?" "How will you defend against competitors?"

Not from male investors only. From male and female investors alike.

💡 The bias isn't conscious. That's what makes it dangerous.

Investment has always been parochial and male dominated. The women who broke through had to play the testosterone game just to get a seat.

The pitch isn't the problem. The lens is.

🧱 So what can you control?

Your numbers. Your readiness. Your financial story.

Walk into that room with foundations so solid the questions don't matter.

⚡Find out where you stand in under a minute: https://areyoufundingready.scoreapp.com/

29/05/2026

💻 Online vs real life. Are you losing the human touch?

One of our client's team members said something that stopped us in our tracks.

"You've become very businesslike. You're not asking us how we are."

It wasn't intentional.

In the room, it happens naturally. The hello. The coffee. The check in.

On Zoom? Six faces on a screen. Right, let's crack on.

🤝 The human stuff disappears without you even noticing.

Technology lets us scale. But it also strips away the moments that build real trust.

The businesses that scale well don't just invest in systems. They invest in people.

Has efficiency quietly replaced connection in your business?

⚡Find out where you stand in one minute: https://areyoufundingready.scoreapp.com/

🎯 Could your business survive without you tomorrow?Most founders already know the answer.It's not a market problem.It's ...
27/05/2026

🎯 Could your business survive without you tomorrow?

Most founders already know the answer.

It's not a market problem.
It's a leadership problem.

🔸 Every decision runs through one person.
🔸 Your team executes, but nobody is ready to lead.
🔸 Your values are lived, not written, and impossible to hand over.

This question found me this year.

After 16 years, I'm stepping into the Chair role at Add Then Multiply.

And I'm convinced the next CEO will be a woman.

The integrity our deals demand. The human touch the FACE methodology requires. The work we do with female founders.

All of it points in the same direction.

If you think that person could be you, or you know someone who might be, I'd love to hear from you.

🎥 Send me a one-minute video to [email protected] telling me why, and a story of a challenge you've faced and how you overcame it.

25/05/2026

⚠️ What kills more deals than bad numbers?

Surprises.

Picture this.

A buyer runs due diligence on your business. They discover your partner takes £250K a year but doesn't work in the business.

Or that the Lamborghini in the car park? On the company books.

Not necessarily deal breakers.

But finding them out for the first time in a data room? Trust gone. Instantly.

🔎 Here's the thing.

You don't need to spill all the beans on day one. An acquisition process takes months.

But as the relationship develops, you need to become a little more open with every conversation.

The best sellers control the narrative.

They surface the awkward stuff themselves. On their terms. Before a buyer's accountant does it for them.

Transparency isn't a weakness. It's a negotiating strategy.

🧭 So ask yourself this.

If a buyer looked under the bonnet of your business today, would they find anything you haven't addressed?

⚡Find out where you stand in under a minute: https://areyoufundingready.scoreapp.com/

22/05/2026

🚩 What's the number one red flag in any acquisition?

Finding things the seller never told you.

Every deal starts the same way. "Here's my business, it's great, everything's wonderful."

But as due diligence deepens, something always surfaces. Not necessarily illegal. Just something a little bit... funny.

A verbal agreement where you expected a signed contract. A tax dispute nobody mentioned.

Revenue concentration that wasn't in the deck.

🔍 The real issue isn't that these things exist. Every business has them. The issue is whether the seller told you upfront or you had to discover it yourself.

Whether you're scaling through acquisitions, eyeing a strategic bolt-on, or preparing your business for a buyer's lens, the principle is the same.

Clean financials aren't just about compliance. They're about credibility.

💡 So if someone ran due diligence on YOUR business tomorrow, what would they find that you haven't addressed?

Find out where you stand in one minute: https://areyoufundingready.scoreapp.com/

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