RYE Design

RYE Design Rye is a London based architecture and interior design studio working across retail, hospitality and residential sectors.

22/05/2026

How do you create a speakeasy bar beneath a busy restaurant?
For The Storni Room, the starting point was the existing basement itself, dark, raw, and unfinished. Instead of concealing the architectural shell, we leaned into it.

The space was designed to feel discovered rather than seen immediately. Intimate seating, layered textures, and concealed service areas create an atmosphere that operates independently from the restaurant above, while still feeling connected to its identity.

The result is a basement bar with personality, immersive, atmospheric, and shaped entirely through materiality, lighting, and contrast.



Video by
Design
For

How do you create a concept that fuses old and new?For The Storni Room, we embraced the rawness of the existing architec...
21/05/2026

How do you create a concept that fuses old and new?

For The Storni Room, we embraced the rawness of the existing architectural shell and introduced a softer material palette of warm plaster tones, deep yellow drapery, coloured glass, and low ambient lighting.

Nero Marquina stone grounds the space, while layered textures and industrial materials add depth throughout.

The result is a contemporary reinterpretation of an iconic design movement.



Photography by
Design by
For

Beneath Argentinian restaurant Alfonsina sits The Storni Room, a basement bar designed to feel hidden, atmospheric, and ...
19/05/2026

Beneath Argentinian restaurant Alfonsina sits The Storni Room, a basement bar designed to feel hidden, atmospheric, and entirely its own.The existing space was dark, unfinished, and underused.

Our brief was to transform it into a destination customers could discover naturally, be invited into, or reserve privately for events and late evenings.The design evolved through contrast.

A Nero Marquina dispense bar anchors the room, while layered materials and screening elements create intimacy throughout the space.

The result is an atmospheric space that feels truly independent from the restaurant above.



Photography by
Design by
For

15/05/2026

One of the biggest challenges in hospitality design is making every seat feel considered, not like a compromise within the layout.

The best spaces are designed so every guest experience feels intentional, whether you’re sitting at the bar, tucked into a booth, or dining at the edge of the room. That comes down to sightlines, lighting, comfort, acoustics, and creating moments of intimacy within larger environments.

In this project, we used layered colour, soft lighting, and carefully zoned seating to give every part of the space its own atmosphere and sense of purpose. No harsh transitions. No forgotten corners. Just a series of spaces that feel connected, comfortable, and inviting from every angle.

Because great hospitality design isn’t only about how a space looks when it’s empty, it’s about how it feels when every seat is occupied.



Video by
Design

Using colour to flow seamlessly across walls, ceilings, and architectural details completely changes how a space feels. ...
14/05/2026

Using colour to flow seamlessly across walls, ceilings, and architectural details completely changes how a space feels. Large hospitality environments become softer, warmer, and far more intimate.

Rather than feeling cold or disconnected, the space begins to feel enveloping, layered with depth, atmosphere, and a sense of calm enclosure. Guests feel held within the environment, not lost inside it.

Paired with soft lighting, textured materials, and curated artwork, the result is a space that encourages people to settle in, stay longer, and connect more deeply with the experience around them.

Great hospitality design isn’t just visual, it shapes mood, behaviour, and how long people want to remain in a space.




Photography by
Design by

Colour changes how a hospitality space is experienced.Not just visually, but emotionally.When colour flows seamlessly ac...
14/05/2026

Colour changes how a hospitality space is experienced.

Not just visually, but emotionally.

When colour flows seamlessly across walls, ceilings, and architectural details, larger environments begin to feel softer, warmer, and more intimate.

The space feels cohesive rather than fragmented.
Layered rather than flat.
Enveloping rather than exposed.

This approach is not simply aesthetic. It directly affects how guests move through and settle within a space.

Key principle:
• Colour should support atmosphere, not compete for attention
• Continuity creates calmness and spatial cohesion
• Hospitality interiors should make guests feel held within the environment

Paired with soft lighting, tactile materials, and carefully curated artwork, colour becomes part of the wider sensory experience of a space.

Because great hospitality design is not only about appearance.

It shapes mood, behaviour, comfort, and how long people choose to stay.

A hospitality space can already exist within a building.Sometimes it simply needs to be revealed.Tucked away above The L...
12/05/2026

A hospitality space can already exist within a building.

Sometimes it simply needs to be revealed.

Tucked away above The Lansdowne in Primrose Hill, this function room had long existed as an overlooked part of the pub. The opportunity was not to reinvent the building entirely, but to rethink how the space could be experienced.

So the design focused on giving it a clearer identity.

Bespoke joinery.
Vertical panelling.
Curated artwork referencing the history and character of the area.

Each element was considered not as decoration, but as part of creating a space people would actively choose to spend time in.

Key principle:
• Secondary spaces should feel as resolved as primary ones
• Identity is created through consistency of detail
• Hospitality spaces should encourage people to gather, stay, and return

What was once a hidden corner now feels like a destination in its own right.

08/05/2026

Atmosphere is what people remember long after they’ve left.

In hospitality spaces, it’s the result of every decision working together - layout, lighting, artwork and furniture all playing their part. Each element carries equal weight in shaping how a space feels and how it supports the experience.

For us, it always comes back to the brief. The mood we create needs to reflect the concept, while also reinforcing the offering and the natural flow of service within the space.

Because when it’s done right, the atmosphere isn’t accidental - it’s carefully considered, and it defines the entire experience.



Video by
Design

01/05/2026

How do you unlock new value within an existing business?

For this project, the opportunity was hidden in plain sight.

Back of house space, underused and overlooked with the potential to become something more.

What it needed was a shift in thinking.

From functional to experiential.

So every detail was considered:
– Tactile, elevated materials
– Layered lighting to shape atmosphere
– Acoustic softness for intimacy
– A layout designed for social energy

All within the footprint that was already there.

The result is a boutique karaoke room that redefines performative socialising.

More immersive. More refined. More memorable.

A new kind of destination, quietly embedded within the familiar.

Video by
Design

What was once an overlooked space is now a boutique setting for a more elevated kind of socialising. This project re-ima...
30/04/2026

What was once an overlooked space is now a boutique setting for a more elevated kind of socialising. This project re-imagined the karaoke room as something richer and more immersive, where atmosphere matters as much as the activity
itself.

Layered materials, tactile finishes and carefully considered lighting shift the experience from casual to curated. It is not just about performance, it is about how the space feels, how it draws people in, and how it keeps them there.

A refined take on social entertainment, designed to stand
apart.





Photography by
Design by

Unlocking underused spaces as new revenue generators.We transformed an unused back of house area into a front ofhouse ex...
28/04/2026

Unlocking underused spaces as new revenue generators.

We transformed an unused back of house area into a front of
house experience people are drawn to. This boutique karaoke
room shifts space from purely functional to something social,
lively and full of character.

It is about more than aesthetics. It is about rethinking how
every part of a venue can contribute, turning hidden square
footage into a place that adds value, atmosphere and a
reason to stay longer.



Address

London
SE154BQ

Website

Alerts

Be the first to know and let us send you an email when RYE Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to RYE Design:

Shortcuts

Share

Category