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TheBlackMountain

In Business Consultancy, we cover all positions, ranging from Junior Consultants to Project Managers and Partners, across all industries, topics and methods.

01/01/2023

Bye-Bye 2022 / Hello, 2023!

25/12/2022

We are thankful to be a part of your business for another year and send you warm Christmas greetings. 🎄🎅

28/10/2022

🚨 Elements of a Successful Brand 4: Brand Promise

📌 Called the brand promise, it’s one of the most powerful aspects of branding.

📌 What is a Brand Promise?

📌 If you think of positioning as the fertile ground that allows a brand to germinate, grow and thrive, the brand promise is a brand’s fruit—it’s the tangible benefit that makes a product or service desirable.

🎯 3 Ways to Make (and Keep) Your Promise

🎯 What promises are you making to your clients? To motivate clients, a brand promise must achieve the following three goals:

1. It must convey a compelling benefit
2. It must be authentic & credible
3. It must be kept, every time

01/06/2022

🚨 Why have a digital marketing strategy?

📌 Establishing a digital marketing strategy is critical. If you partner with an experienced full-service digital marketing agency, like TheBlackMountain, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company.

📌 Without Internet marketing strategies, your business doesn’t have a map for achieving its goals or objectives and key results. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a digital marketing campaign that fails to drive any results.

📌 If you want to invest in digital marketing, you need to invest in a digital marketing plan.

02/04/2022

TheBlackMountain, Today We are at Inspiring workplace..

29/03/2022

🚨 The Impact of Organization Design

📌 Organizational design involves implementing organizational structures and systems that align to an organization's core strategies.

📌 Often organization redesign happens because a business is growing or needs to downsize.

📌 However, it may also be because of a change in leadership, strategy, or due to changes in the organization's wider environment in which it operates.

🎯 When organizational design is effective it can have a number of benefits, including:

🎯 Increased effiency.

🎯Faster and more effective decision making.

🎯Improved quality of goods and services.

🎯Higher profits.

🎯Better customer relations.

🎯Safer working conditions.

🎯A happier, healthier and more motivated workforce.

🎯Greater preparedness for future challenges.

25/03/2022

🚨 What is upselling?  

📌 Upselling is a technique to persuade customers to purchase a more expensive, upgraded, or premium version of a purchased item or other items for the purpose of making a larger sale. 

📌 Upselling is based on selling to a customer who has already made a purchase rather than selling to a brand new one.   

📌 Existing customers are also easier to speak to: the probability of selling to an existing customer is 60%–70%, compared to a 5%–20% probability of selling to a new customer. Plus, upselling gets easier over time.   

📌 First-time buyers are 27% likely to return, but after their second or third purchase, this grows to 54%.

24/03/2022

🚨 How to choose online marketplaces to sell on

📌 As tempting as it might be to list your products on every single marketplace, you want to focus only on platforms that are a good fit for your products. Each marketplace has its own nuances, rules, and audience.

📌 They might take a commission on every sale. Others might charge you a listing fee. Either way, you’ll need to weigh the costs and benefits of getting access to a certain marketplace’s customers.

🎯 Here are a few characteristics of online marketplaces that will help you narrow down your choices:

1- 🎯Products. Some marketplace retailers may be more niche than others or may not allow the sale of products in particular categories (like medical devices). Research your potential marketplaces to see if your product can sell there.

2- 🎯 Fees. It’s not just the selling fees or commission structure you’ll need to contend with. Remember to check out shipping costs (if they’re not included), as well as any chargeback or refund fees.

3- 🎯 Customer location. If you’re primarily looking to sell in the United States, it makes sense to use a marketplace US customers are familiar with, such as Amazon or eBay. If you’re looking to sell to customers in Asian markets then you’d be better served by Alibaba or Tmall.

4- 🎯 Competition. While listing on a marketplace should help you get ahead of those who don’t (remember: customers do their initial product searches on marketplaces), you’re up against hundreds, sometimes thousands, of other vendors.

Consider whether you want to search for a more niche marketplace before going head-to-head against other vendors on big marketplaces.

With these elements in mind, you should be able to have a better idea of what you’re looking for in an online marketplace.

23/03/2022

🚨 What is an online marketplace? 

📌 Marketplaces are online shopping platforms, similar to virtual shopping malls, that facilitate commerce between sellers and buyers. The company that operates the marketplace, like Amazon or eBay, doesn’t own any inventory, and brands who sell on marketplaces don’t have to deal with any ecommerce platforms or logistics.   

📌 Marketplaces offer convenience to consumers. All products housed in a marketplace are categorized and presented in ways that encourage views and sales. Consumers can easily shop and compare options between many different brands in an instant. These platforms typically offer express checkout features to make the payment process seamless.

19/03/2022

🚨 5 steps for your brand to win over your costumers before you sell!

📌 Even if they haven’t used your products or services yet!

📌 Every Brand should remember, business is in reality people interacting with people.

📌 It is not just transactional.

And..

📌 People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

- Maya Angelou

Start with
🎯 1 - Care.

Truly
🎯 2- Communicate.
Remember it is a two way thing!

Be keen to
🎯 3- Connect.

Then
🎯 4- Convey.
Authentically.

Proceed to
🎯 5-Convert.
Confidently.

15/03/2022

Why TheBlackMountain?

TheBlackMountain can be the fresh lens that helps you embrace what you’ve learned and refocus your business strategy

Experience the TheBlackMountain Way: Innovative. Adaptive. Effective. Trusted.

14/03/2022

🚨 What every type of customer needs

📌 Customer needs often depend on the customer's type of injury or problem, their attitude, and relationship they have with the company. But there are a few things all customers expect in a good customer service experience, according to Customer Experience Trends:

🎯 Fast answers to issues
🎯 The ability to get help as soon as they need it
🎯 Friendly support agents
🎯 Help over the channels of their choice
🎯 A personalized experience, where they don't have to repeat themselves

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London

Website

http://www.theblackmountain.co.uk/

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