Purpose

Purpose Purpose builds and supports movements to advance the fight for an open, just, and habitable world.

Last week at Chatham House, we gathered a room of leaders from  ,  ,   and   to ask a different kind of question.Not how...
29/06/2026

Last week at Chatham House, we gathered a room of leaders from , , and to ask a different kind of question.

Not how we fix a broken information ecosystem, but what we build in its place.

As part of London Climate Action Week, Verified for Climate and Chatham House co-convened a fireside chat and dinner, led by USG Melissa Fleming and Dr Simon Clark, on information integrity as the foundation an equitable climate transition depends on. A few of the threads that stayed with us:

→ The opposite of polarisation is not agreement. It's connection, and a stronger social contract. A healthy information ecosystem still holds friction, contested ideas and people who think very differently – with trust underneath it.

→ Shaping our ecosystem means building infrastructure: trusted messengers, cultural shift and multilateral coordination, resourced properly and coordinated globally.

→ Climate communicators and cultural voices are essential to a healthy information ecosystem, but also for showing us why it matters: because climate change is personal to every one of us. They help us confront anxiety, remind us of the joy of curiosity, and recognise that no culture thrives without a healthy planet.

We closed by asking the room to inhabit the outcome: picture ordinary life in 2100, after several generations have grown up in a healthy information ecosystem. That's the world this work is for.

Thank you to Chatham House for hosting, to the UN Department of Global Communications and the Global Initiative for Information Integrity on Climate Change, and to TikTok and the Minderoo Foundation for making this work possible. And to everyone who joined us in the room – the conversation continues.

How do you tell climate stories that people actually want to engage with?As part of London Climate Action Week 2026, Pur...
19/06/2026

How do you tell climate stories that people actually want to engage with?

As part of London Climate Action Week 2026, Purpose is hosting a hands-on workshop with Verified Champions exploring how climate communications can become more relevant, local, and culturally resonant.

🌍 A Workshop with Verified Champions: How To Tell Better Climate Stories Online
📅 23 June 2026
📍 95 Victoria Street, St. Paul's, London
https://luma.com/i1flktyx

Together with creators from the Verified Champions network, we'll explore:
- See how creators find climate angles in everyday cultural moments
​- Practise spotting stories with Champion guidance
​- Develop a content idea from your own community, paired with a Champion
​- Optionally film a rough first take on the spot

We cannot build sustainable cities on an infrastructure of exclusion. In our blog, “Beyond the Commute”,  explores how s...
19/05/2026

We cannot build sustainable cities on an infrastructure of exclusion.

In our blog, “Beyond the Commute”, explores how sustainable transport systems continue to exclude women by prioritizing linear commuter models over care-driven mobility that shape the daily lives of millions.

🔗 Read “Beyond the Commute” at the link in bio.

Climate Weeks have become important spaces for the climate community to gather, exchange ideas, and shape the direction ...
15/05/2026

Climate Weeks have become important spaces for the climate community to gather, exchange ideas, and shape the direction of climate action across regions and sectors. As we look ahead to London Climate Action Week, we’ve been reflecting on what makes these convenings meaningful - not just the announcements and ambitions they generate, but the communities they help build.
Mumbai Climate Week offered an important reminder of what becomes possible when all actors and communities are given space to connect on their own terms. From conversations on urban waste and circular systems to gatherings focused on food systems and participatory action, the week highlighted the importance of creating a more grounded and inclusive climate movement.
As momentum builds ahead of LCAW, we’re carrying these reflections with us and thinking about how such convenings can create more space for collaboration, participation, and community-led action. In our latest blog, What Mumbai Taught Us About Building a Climate Community That Lasts, we reflect on what Mumbai Climate Week revealed about the kind of climate movement we need moving forward, and the work required to build it together.

🔗 Read our latest blog at the link in bio

Kenya has committed to growing 15 billion trees by 2032, one of the continent’s boldest climate and restoration goals. B...
15/05/2026

Kenya has committed to growing 15 billion trees by 2032, one of the continent’s boldest climate and restoration goals. But restoring landscapes isn’t just about planting trees. It’s about people feeling connected to the mission and taking ownership of it.

That’s why we launched campaign, a citizen-led restoration movement shifting the conversation from ceremonial tree planting to long-term, community-driven stewardship.

🤝🏿 Through our partnership with , we delivered the first round of the working directly with farmers and local communities in Kitui, Nakuru, and Vihiga, the people whose knowledge and commitment will shape the future of Kenya’s ecosystems.

Highlights from Round 1:

🌍 200+ participants engaged across 3 counties
🌱 150+ trees planted and logged on the Jazamiti platform at each site
📋 Training and technical guidance provided by KEFRI to support long-term tree survival and accountability

⏭️ Now on to Round 2, where we’ll expand to Nairobi, Kiambu, and Kajiado, and Narok and Mandera to follow.

The movement is growing. The momentum is building. And communities are leading the way.

ClimateAction

Purpose will be at Philanthropy Asia Summit 2026 🌏We’re looking forward to engaging with leaders across sectors on the f...
13/05/2026

Purpose will be at Philanthropy Asia Summit 2026 🌏

We’re looking forward to engaging with leaders across sectors on the future of sustainable development in Asia and the vital role cross-sector collaboration plays in driving meaningful progress.

This year, our team will have a particular focus on community-power climate solutions and the importance of locally rooted approaches. Among this, our Associate Campaigns Director in Indonesia, , will be speaking at an event “From Green to Thrive: Scaling Community-Based Clean Energy Solutions in Asia” alongside representatives from GEAPP, Sunrise, AVPN and Tri Sector Associates.

Will you be in Singapore as well? Leave us a note below or get in touch via our website.

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