The Modern Luxury

Name: The Modern Luxury
Address: London, GB
Telephone: +447968347061

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The Modern Luxury

We represent and support Luxury hotels increase international sales and brand awareness

10/06/2026

Santo Pure Oia Suites & Villas has been featured in British Airways High Life Magazine and we could not be more proud.

Included in their summer edit of the world's best hotels for staying cool, Santo Pure was chosen for exactly what makes it special. Not just the view, though perching above one of the world's most photographed sunsets certainly helps. But the way the property was built.

Cycladic architecture that has been keeping Santorini cool for centuries. Volcanic rock walls and polished cement floors that breathe with the island heat. Stone-built verandas designed for shade, sea air and a glass of Assyrtiko at sunset. Six pools. Lush Mediterranean gardens. Private pools in the suites and villas. A sanctuary that feels cooler than everywhere else, even in the height of summer.

This is one of the properties we represent at The Modern Luxury. And this kind of recognition is exactly why.

Summer is here. Santorini is ready. And British Airways' readers now know where to stay.

→ Read the BA High Life feature: bahighlife.com/hotels/the-best-hotels-for-staying-cool-this-summer
→ Explore Santo Collection: santocollection.gr
→ Book through The Modern Luxury: [email protected]

08/06/2026

There is a particular kind of resort that is almost impossible to find. The one where the children are genuinely, happily occupied. Where the teenagers don't want to leave. Where the parents actually manage to exhale. And where the whole family sits down together at dinner with something to talk about.

Parco San Marco on Lake Lugano is that resort.

Set on the Swiss-Italian border, with dramatic mountain scenery, beautiful lakeside towns and the Italian lifestyle but with a quieter, more relaxed feel that is perfect for families, it is a brilliant base for both relaxing and exploring.

At guests' disposal: approximately 3,000sqm of private beach, a Relax Pool, a Fun Pool waterpark, Club Bim Bam Bino, a playground, Family SPA, wellness centre, whirlpool bath, sauna, steam bath, tennis, beach volleyball, climbing wall, water sports and five à la carte restaurants.

We represent Parco San Marco at The Modern Luxury and this is one of those properties where we can say, hand on heart: it delivers. For every age, every pace, every version of a family summer.

Summer is here. This one is worth booking.

→ parco-san-marco.com
→ [email protected]

05/06/2026

Something is shifting in luxury travel this summer and it is worth paying attention to.

Summer 2026 reflects a move toward purposeful itineraries that blend cultural immersion, relaxation, and time with family. Multigenerational travel is leading bookings.

58% of Millennial and Gen Z parents have planned to take their extended family on vacation this year, with 89% of them prioritising quality time together above everything else.

This is not a niche. This is the mainstream of luxury travel in 2026.

And it asks something specific of the properties people choose. Not just a kids club bolted onto an adult resort. Not just a family room that fits everyone uncomfortably. But a genuine experience, where every generation has something that belongs to them, and something that brings them all back to the same table.

At The Modern Luxury, we represent properties that are built for exactly this. Where the experience is the reason for being there, not just the backdrop to it.

Experience-led. Multigenerational. Genuinely memorable. This is what summer looks like when it is done properly.

→ themodernluxury.co.uk
→ [email protected]

03/06/2026

Summer is here. And Creta Maris has it sorted.

A five-star all-inclusive where every member of the group is thought of, every hour of the day is filled with exactly as much or as little as you want, and the only decision you really need to make is which pool.

Seventeen swimming pools, a 4000m² waterpark, a blue flag beach, seven outstanding restaurants, nine bars, a spa, a hammam, an open-air cinema and a kids club supervised by Worldwide Kids. Plus this summer, the FIFA World Cup live on the big screen.

All-inclusive does not mean average here. It means Cretan gastronomy from an organic farm. It means a wine cellar worth exploring. It means everything is taken care of, so you can actually be present for the moments that matter.

We represent Creta Maris at The Modern Luxury. This video is exactly why.

→ cretamaris.gr
→ [email protected]

01/06/2026

We just published something we're genuinely proud of.

It started with a single question: why does food tell you more about a place than anything else?

The answer took us through the volcanic capers of Santorini, the organic gardens of Crete, a MICHELIN Guide restaurant in an 18th-century Venetian building on the Bay of Kotor, and a rooftop above Lake Lugano where Italy announces itself before the first course arrives.

It took us through the data, 80% of luxury travellers now choose where they go based on what they'll eat. And it took us somewhere personal, to the Italian roots of why The Modern Luxury exists at all.

This is our first major blog piece. It is long. It is honest. And we think it is worth your time.

→ Read it here: themodernluxury.co.uk/post/why-food-tells-the-most-honest-story-of-a-place

Tell us in the comments, which property has genuinely impressed you through its food?

29/05/2026

Something personal today because I think it says everything about why The Modern Luxury exists.

I am Italian. In Italy, food is not a category of experience. It is the experience. My grandmother didn't just cook, she taught. Every dish was a lesson in place, identity, and what it means to truly belong somewhere. I have carried that with me through every country I have ever visited, every table I have ever sat at.

When I travel, I look for the moment a place reveals itself through what it feeds you.
Right now, Santorini gives me that more than anywhere else. The capers grown in volcanic soil, briny, intense, like the sea distilled into something you can eat. The cherry tomatoes, small and almost absurdly flavourful, unique to this island's basalt earth. The Assyrtiko wine, with mineral notes so distinctly volcanic you taste the island before you think about anything else.

I created The Modern Luxury because I wanted to build a company around properties that understand this. Places where the food is rooted in the place. Where the kitchen belongs to the destination.

Santo Collection in Santorini is one of those properties and one we represent proudly. Their gastronomy philosophy is built around the island's own producers and organic gardens. Their wine list honours indigenous Santorinian grapes and volcanic terroir. Alios Ilios has won Best Greek Cuisine three consecutive years.

And I am beyond excited to share that I will very soon be heading there for a Fam Trip experiencing Santo Collection properly, sitting at their table, walking their gardens, and bringing back everything I learn to share with the travel advisors in our network.

Watch this space. Santorini is calling and I am answering.

→ santocollection.gr
→ [email protected]
→ themodernluxury.co.uk

22/05/2026

There's a moment in our new video that stops you.

You watch a chef in the Creta Maris kitchen, working with the freshest Cretan produce, herbs picked that morning, vegetables grown metres from where you're sitting. And then you watch what happens to what's left.
It goes back into the earth. Composted. Returned. Ready to nourish the next season's harvest.

At Creta Maris, 80% of organic kitchen residues are transferred to the resort gardens, composted and returned to earth to nourish future crops. This is not a trend they've adopted. It is a way of operating that has been embedded in the resort's DNA for years, backed by over a decade of Bio Kuzina Gold Certification at their Pithos Organic restaurant.

The Cretan diet has always been this. Vegetables, legumes, fresh fish, olive oil, food grown close to the people who eat it. Creta Maris hasn't reinvented anything. They've simply refused to abandon what worked.

For travel advisors, this is the conversation your sustainability-conscious clients are looking for.

A five-star all-inclusive that genuinely earns the word sustainable.

→ Discover Creta Maris: cretamaris.gr
→ Book through The Modern Luxury: [email protected]

20/05/2026

There's a word dominating the 2026 luxury travel conversation: authenticity.

Travellers,particularly the most discerning ones, are no longer satisfied with properties that could be anywhere. They want to feel where they are. In the food. In the architecture. In the way the staff speak about the place they call home.

This is precisely why The Modern Luxury exists.

We don't represent hotels. We represent places. Properties chosen because they are inseparable from their destination, where the culture isn't an add-on, it's the foundation.

When that is the standard, the sell becomes a conversation. And the client doesn't just book, they come back.

The data is behind this. The guests are behind this. And we've been behind this from day one.

→ themodernluxury.co.uk
→ To discuss representation or bookings: [email protected]

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