The Modern Luxury

Name: The Modern Luxury
Address: London, GB
Telephone: +447968347061

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The Modern Luxury

We represent and support Luxury hotels increase international sales and brand awareness

28/08/2026

Something shifted in luxury travel this year and the numbers are impossible to ignore.

91% of travellers say they want slow travel in 2026. Not as a compromise. As a preference. 56% say rest is now their primary reason to travel at all. And 72% of affluent travellers plan to spend more on their next trip but with sharper eyes. They are no longer paying for volume. They are paying for depth.

"True luxury is no longer measured in exclusive objects or services, but in the time we can devote to ourselves and the awareness with which we live each moment."

When less feels like more, that is not a trend. That is the evolution of what luxury means.

The Modern Luxury was built around exactly this standard. Every property we represent was chosen because it delivers space, calm, and the rare feeling of having made exactly the right decision. Not the most impressive decision. The right one.

That is the distinction we make for our clients. And it is the distinction that makes all the difference.

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🌐 themodernluxury.co.uk

26/08/2026

There is a version of all-inclusive that gives you everything and asks nothing in return.
No decisions about where to eat. No arranging transfers. No calculating what's included. No compromising on quality because you've already paid. Just the beach. The pool. Nektaria's legendary Cretan home cooking. A private dining table set by the sea. A spa designed for couples, families, and solo travellers alike. A waterpark. An open-air cinema. Kids occupied and happy. Adults finally, genuinely, at rest.

Creta Maris Resort in Hersonissos, Crete, is that version. Five-star all-inclusive on a Blue Flag beach, 25km from Heraklion, operating for fifty years on the principle that genuine Cretan hospitality and sustainable luxury are not opposing ideas, they are the same idea.

Serenity over spectacle. This is what it looks like when a resort gets every detail right

For travel advisors placing clients who want quality, ease, and a genuinely Greek experience all in one address, this is the property.

📩 [email protected]
🌐 cretamaris.gr
📍 Creta Maris Resort · Hersonissos, Crete · Represented by The Modern Luxury

21/08/2026

Virtuoso just declared something the most considered luxury travellers have known for years.

Fall is the new summer.

Fall 2026 bookings are up 59% and sales up 69%. September sales are up 77%. The entire autumn window has shifted from afterthought to the most coveted season in luxury travel. And the reason is not a discount. Travellers are choosing to go later, linger longer and invest more, to enjoy destinations at their best, without the crowds.

Bookings to Europe this fall climbed 49% even as average rates rose more than 7%, with rate growth sharpest along the Greek Isles.

The Greek Isles. In autumn. At higher rates. With more bookings.

The clients who understand this are already talking to their advisors. The advisors who understand this are already talking to us. The properties we represent, in Santorini, Crete, Montenegro, Lake Lugano are ready for exactly this kind of guest.

If your clients are still deciding, the season has not ended. It has just become more interesting.

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🌐 themodernluxury.co.uk

14/08/2026

When The Times calls it the perfect family resort on Crete, you take notice.

Creta Maris has been recognised by one of the UK's most respected publications as one of the must-experience destinations in Crete, a wonderful validation of what the resort has been delivering for fifty years. Authentic Cretan hospitality. Meaningful experiences. A Blue Flag beach, 17 pools, seven restaurants, a waterpark, and a level of all-inclusive that redefines what that category means.

Slow luxury doesn't always mean quiet. Sometimes it means having everything you need, in one extraordinary place, with nothing left to arrange. That's Creta Maris in August.

For the families and couples still planning this season, the press has spoken. We'd be happy to do the rest.

📩 [email protected]
🌐 cretamaris.gr
📍 Creta Maris Resort · Hersonissos, Crete · Represented by The Modern Luxury

12/08/2026

There is a version of August that feels like a reward.

Not a checked box. Not a packed itinerary. A reward, for a year of early mornings and full inboxes and never quite stopping.

Lazure Hotel & Marina on the Bay of Kotor is exactly that kind of place. A five-star boutique hotel housed in a 300-year-old Venetian building in Meljine, Montenegro, nestled between the Orjen Mountains and the Adriatic Sea. MICHELIN Guide listed. Marina facing. Ancient walls, contemporary comfort, and a bay that has been stopping people mid-sentence for centuries.

The LazuReset offer is live now, three nights or more with art, wine, yoga and massage included. For couples who finally want to arrive somewhere and stay there.

August is not too late. The right kind of slow is waiting.

📩 [email protected]
🌐 lazure.me
📍 Lazure Hotel & Marina · Meljine, Herceg Novi · Bay of Kotor, Montenegro

10/08/2026

The travel industry has a new word. And it changes everything about how we think about August.

Hushpitality.

Coined by Hilton in its 2026 Trends Report, hushpitality describes a growing desire for slower, quieter escapes,hotels designing experiences around solitude, stillness, and space rather than constant stimulation. 63% of travellers now say downtime is their primary reason for travelling. Not sightseeing. Not experiences. Not the restaurant list.

Travellers are no longer chasing attention. They are chasing atmosphere. The ultimate flex in 2026 might simply be inner peace with a beautiful ocean view.

This is exactly the kind of travel The Modern Luxury was built for. Our portfolio; Santo Collection in Santorini, Creta Maris in Crete, Lazure Hotel & Marina in Montenegro, Parco San Marco and Aria Retreat and Spa on Lake Lugano, was never about volume. It was always about depth.

For couples still looking at late August: the window is open. The properties are ready. And the most intelligent travel decision you can make right now is the quiet one.

📩 [email protected]
🌐 themodernluxury.co.uk

05/08/2026

When content creators get a property completely right, it deserves to be shared.

This reel by Ben and Logan, ,captures Santo Mine Oia Suites in a way that says everything we would want to say, and then some. Walking distance to Oia. Complete privacy. 37 suites with private pools and jacuzzis. And those sunset views.

Santo Mine is part of Santo Collection, one of the extraordinary hotel partners we represent globally at The Modern Luxury. And in August, with the light softer and the pace slower, it is arguably at its very best.

If you have clients who think they have missed their moment for Santorini this summer, show them this. Late planning is not a problem when the property is this considered.

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🌐 santocollection.gr
📍 Santo Mine Oia Suites · Oia, Santorini · Represented by The Modern Luxury

Video credit: for

31/07/2026

As July draws to a close, we've been thinking about the conversation that dominated the first half of this year in the travel industry.

Avoid peak season. Go shoulder. Beat the crowds. Skip July.

It was good advice, for the wrong reason.

The real shift happening in luxury travel right now isn't about when people travel. It's about how deliberately they choose where. In 2026, luxury is no longer defined by the most glamorous destinations and opulent hotels, but by meaningful, mindful, and deeply personal experiences.

And here's the thing: the properties that deliver that don't become less extraordinary in July. They become more necessary.

This month at The Modern Luxury, our theme has been Peak Season, Redefined. We've featured the properties that prove the point; Santo Collection in Santorini, Creta Maris in Crete, Lazure in Montenegro, Parco San Marco and Aria Retreat and Spa at Lake Lugano, Italy.

Not one of them compromises in July. Not one of them should be avoided. Every single one of them justifies the season entirely.

That's what we mean by luxury, curated.

📩 [email protected]
🌐 themodernluxury.co.uk

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