Auroboros

Auroboros The luxury tech fashion house for physical and digital worlds. Auroboros is the luxury tech fashion house creating for physical and digital worlds.

Designing across dimensions, crafting utopian designs where nature and innovation converge. Founders Alissa Aulbekova and Paula Sello landed digital fashion on the global stage. The first digital brand to present at London Fashion Week. Now worn by 2.5 million people worldwide, Auroboros symbolises a shift towards a new frontier. One of hope and sustainable practice. Launching luxury tech, the bra

nd features in a Netflix docu-series, is highlighted on CNN, and showcased in over 350 press features within a year of its inception. In its short history, the house introduced Marilyn Monroe into the metaverse and collaborated with Grimes. While others look to the past to inform the present, Auroboros is compelled by distant horizons. Imagining a hopeful vision with duality at its core. The unity of nature and tech; for boundless, sustainable self-expression.

Thank you so much for being a part of our journey so far. We’re about to take you to new dimensions – we’ve got some big...
28/06/2024

Thank you so much for being a part of our journey so far.

We’re about to take you to new dimensions – we’ve got some big things on the horizon including an exciting new product launch.

We can’t wait for you to embark on this new chapter with us and get ready for the New Dawn collection to land. Join the waiting list here: auroboros.co.uk

Stay tuned on our Instagram for more updates.

Auroboros is the luxury tech fashion house for physical and digital worlds. Designing across dimensions. Uniting nature and tech. Enabling sustainable self-expression.

Auroboros on the latest album cover of a new icon  💿 now available on all platforms!We say ‘how could I not fall in luvv...
01/05/2024

Auroboros on the latest album cover of a new icon 💿 now available on all platforms!

We say ‘how could I not fall in luvv’ ?? 💕 with emerging pop artist and musician KO Aka Koala 🎤

Created in collaboration with the legendary 📸, who needs no introduction being the image maker for key pop culture icons, including Beyonce for the ‘Dangerously in Love’ album cover, Lady Gaga, David Bowie’s ‘Heathen’ album cover, and most recently Paris Hilton for the photographer’s upcoming exhibition.

05/04/2023

Metaverse Fashion Week 2023 ⚜️ Decentraland

Auroboros HQ beaming with golden light - a new chapter of Mesmerising beauty showcasing Serpent Armour Wearable from the upcoming Mesmer Collection.

Learn more about digital fashion in the Auroboros Academy masterclass in the DCL Museum District in Spatial with Exclusible.

Missed ? Our Auroboros space is still available to explore in Decentraland! Go to -96, -12 or the link below to dive in 🔗
https://play.decentraland.org/?position=-96%2C-12

04/04/2023

Auroboros prepares to land in Paris for the Forum des images Newimages Paris Festival 🛸

Creative Directors Alissa Aulbekova & Paula Sello will be joined by Moin Roberts-Islam & Alexis Arragon for a discussion on Metaverse Couture!

⏰9:30 AM CEST
🗓Apr 7th

Register for tickets below 👇
https://newimages-hub.com/en/edition-2023/industry-days-accreditations/

"How Do You Turn A   Startup Into A Billion Dollar Business?" Forbes feat. Jamie Burke 🌐" , the first   fashion house to...
21/11/2022

"How Do You Turn A Startup Into A Billion Dollar Business?" Forbes feat. Jamie Burke 🌐

" , the first fashion house to create digital-only -infused couture."

Read the full article written by Stephanie Hirschmiller below 👇

Jamie Burke, CEO of leading global Web3 accelerator Outlier Ventures has the answer, teaming with Farfetch for Dream Assembly Base Camp.

Spark your creativity in an   Academy Workshop feat.   Artist Josephine Miller 💫🎨Join us today on Discord as Josephine M...
17/11/2022

Spark your creativity in an Academy Workshop feat. Artist Josephine Miller 💫🎨

Join us today on Discord as Josephine Miller teaches how to use to create a makeup look!

🕕 7 PM GMT
🗓 Thursday 17 November
📍 discord.gg/auroboros

BLOOD MOON   & WORKSHOP 🩸🌙feat.   & FLOONTZ🗓 Tuesday 8th November🕕 6PM GMT📍 discord.gg/auroborosJoin Auroboros on our Di...
04/11/2022

BLOOD MOON & WORKSHOP 🩸🌙
feat. & FLOONTZ

🗓 Tuesday 8th November
🕕 6PM GMT
📍 discord.gg/auroboros

Join Auroboros on our Discord for a workshop by FLOONTZ on the day of ’s & a . Two eclipses in one day! 💫

  Co-founder Alissa Aulbekova will be speaking at The Economist   Summit later today! 🎤Auroboros will be featured on the...
27/10/2022

Co-founder Alissa Aulbekova will be speaking at The Economist Summit later today! 🎤

Auroboros will be featured on the panel alongside Spike Laurie; Hiro Capital, Hugh Hou; CreatorUp, and Dirk Lueth; Upland.

🔗https://events.economist.com/metaverse/

20/10/2022

Are you new to the world of ? 🌐

is here to help you start exploring some beginner key terms and concepts!

Start unveiling the new digital world & join us on Discord to continue learning with !

🔗https://discord.gg/auroboros

AU ACADEMY X OXFORD 🐍🎓Join us tomorrow in welcoming University of Oxford's Fashion Society, to our second Master Class w...
12/10/2022

AU ACADEMY X OXFORD 🐍🎓

Join us tomorrow in welcoming University of Oxford's Fashion Society, to our second Master Class with Founders Paula Sello and Alissa Aulbekova.

🕔 5 PM BST
🗓 Thursday, 13th October 2022
📍 https://lnkd.in/e9f8gaTv

is created to guide you into innovation and . A place to interconnect with like-minded peers, further your education, and collectively spark the innovations that will shape the into Web 3 technology.

  Biomimicry Couture featured by Dezeen ✨“According to the dress's designers, it was intended to illustrate that "the pr...
11/10/2022

Biomimicry Couture featured by Dezeen ✨

“According to the dress's designers, it was intended to illustrate that "the process of growth is fleeting, reminding us to cherish the beauty of the burgeoning life before its eventual end".”

Read the full article on ‘Ten unconventional dresses that reject fashion norms’ via the link below 👇

After French label Coperni gained worldwide attention for its spray-on dress at Paris Fashion Week, Dezeen rounds up 10 experimental gowns with unexpected forms and materials.

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London
WC2R1EA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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