Auroboros

Auroboros The luxury tech fashion house for physical and digital worlds. Auroboros is the luxury tech fashion house creating for physical and digital worlds.

Designing across dimensions, crafting utopian designs where nature and innovation converge. Founders Alissa Aulbekova and Paula Sello landed digital fashion on the global stage. The first digital brand to present at London Fashion Week. Now worn by 2.5 million people worldwide, Auroboros symbolises a shift towards a new frontier. One of hope and sustainable practice. Launching luxury tech, the brand features in a Netflix docu-series, is highlighted on CNN, and showcased in over 350 press features within a year of its inception. In its short history, the house introduced Marilyn Monroe into the metaverse and collaborated with Grimes. While others look to the past to inform the present, Auroboros is compelled by distant horizons. Imagining a hopeful vision with duality at its core. The unity of nature and tech; for boundless, sustainable self-expression.

Address

London
WC2R1EA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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