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FRIDO Cacao

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Mexican Experiences

30/10/2026

WE WENT FROM SUGARY HOT CHOCOLATE TO CEREMONIAL CACAO. WHAT DID WE MISS IN BETWEEN?

Somewhere along the way, we began treating chocolate as two extremes.

On one side, a heavily sweetened, milky drink where cacao often becomes secondary.

On the other, ceremonial cacao: concentrated, often unsweetened, and increasingly associated with spirituality and personal transformation.

But what happened to everything in between?

Across Mexico and Latin America, chocolate has long been prepared with water, using recipes and techniques passed down through generations. A tradition rooted in everyday life, family kitchens, local markets, and cultural memory.

It doesn’t need to be called ceremonial to carry meaning.

This is precisely why Frido was born.

We didn’t start as a ceremonial cacao brand. We started as a cultural project, with the intention of recovering a traditional way of drinking chocolate that is both deeply rooted in Mexican heritage and naturally centred on cacao itself.

Today, relatively few brands are bringing this everyday tradition into the conversation. At Frido, we believe chocolate can be culturally meaningful, nourishing, and accessible without needing to be transformed into a spiritual experience.

We wanted to recover that missing middle.

Because understanding everyday chocolate may be one of the most important steps towards understanding ceremonial cacao.

We don’t need to turn every cup into a ceremony to treat cacao with respect.

Sometimes, the most meaningful way to honour a tradition is simply to keep it alive.

What does drinking chocolate mean in your culture?

Somos Semilla. 🌱

29/10/2026

✨ CACAO & ASTROLOGY: LEARN TO READ YOUR BIRTH CHART 🌿

What if astrology wasn’t about predicting your future, but learning to understand yourself?

Join us for an intimate evening with FRIDO EVENTS where we’ll bring together two ancient traditions of observation: Mexican cacao and astrology.

🌿 Cacao connects us to the Earth.
✨ Astrology invites us to observe the sky.

Together, they create a space for learning, reflection and connection.

During this 2-hour experience, we’ll share traditional Mexican cacao while exploring the foundations of astrology and learning how to begin reading your own birth chart.

We’ll introduce the Sun, Moon, Rising signs and the symbolic language of the planets, helping you understand how these elements relate to your personality, emotions and life experiences.

No previous knowledge of astrology is needed. Just bring your curiosity.

Every participant will receive their own personalised birth chart.

📅 Saturday, 21 November 2026
🕖 7:00–9:00 PM
📍 Notting Hill, London

🌙 Limited spaces available for an intimate group experience.

🎟️ Booking link coming soon.

Learn to read the sky. Begin to understand yourself.

LondonWorkshops NottingHill

26/10/2026

IS CEREMONIAL CACAO BECOMING THE NEXT FORM OF EXPLOITATION?

We are selling a connection to nature through a system that demands endless growth.

There is a contradiction we need to confront.

As ceremonial cacao becomes increasingly popular, we celebrate its ancestral wisdom, spiritual significance, and connection to the Earth. But how often do we question the ecological and cultural consequences of its growing demand?

How many kilograms can we sell before the pressure to produce more begins to compromise the very ecosystems and communities we claim to honour?

We have seen how global demand can transform products like matcha into lifestyle commodities, often faster than our understanding of their origins can develop.

Cacao deserves a different conversation.

At Frido, we believe that honouring cacao requires more than beautiful rituals and meaningful words. It demands transparency, fair relationships with growers, ecological responsibility, and respect for the cultures that have preserved its knowledge.

And as a cacao business ourselves, we are part of this question.

If cacao teaches us to honour the rhythms of nature, why are we asking nature to follow the rhythms of consumption?

We would love to hear from cacao growers, facilitators, brands, and consumers.

What does responsible growth look like for the future of cacao?

Somos Semilla. 🌱

26/10/2026

Día de Mu***os is not Halloween. And it’s much more than a party. 💀🌼

It’s a Mexican tradition rooted in memory, family and the extraordinary relationship we maintain with those who are no longer physically with us.

Over the years, we’ve had the privilege of sharing this tradition through our Día de Mu***os celebrations in Sydney, Australia.

Now, we’re bringing a little piece of that experience to London. 🇲🇽

This Sunday, 1 November, we’ll be joining the Día de Mu***os Festival at Camden Market, celebrating Mexican culture through music, art, traditions and community.

At Frido Cacao, we’ll be sharing the rich heritage of Mexican cacao, serving our chocolate and hosting two cultural experiences:

🌼 Papel Picado Workshop

🍫 Mexican Cacao & Chocolate Workshop

Come celebrate, create, taste and discover the stories behind our traditions.

📍 Camden Market, Hawley Wharf, London NW1 8QH

📅 Sunday, 1 November

🎟️ Free family event

Workshops: 1:00–5:30 pm

Because traditions don’t survive simply by being remembered.

They survive when we continue sharing them.

Check the full agenda: amazing food, music, dance, parade, and love for MEXICO. 🇲🇽

***os DayOfTheDead

23/10/2026

What if a portrait wasn’t about your face, but about everything that has shaped you?

Inspired by Frida Kahlo, we gathered for an evening of art, cacao, and self-discovery.

Through a Mexican cacao ritual and the creation of symbolic self-portraits, we explored three dimensions of our stories:

🌱 Our Roots — where we come from and what grounds us.

❤️‍🩹 Our Wounds — the experiences that have shaped us.

✨ Our Offering — what we choose to create and share with the world.

Because we are not only what has happened to us. We are also what we choose to create from it.

Sixteen people. Sixteen stories. Sixteen unique expressions of identity.

Thank you to for opening this beautiful space, and to everyone who brought their creativity, vulnerability, and curiosity.

At Frido, we believe cacao is more than a drink. It is a bridge to culture, connection, and meaningful conversations.

Would you like to join our next art & cacao experience? 🌺

Comment FRIDA below or send us a DM, and we’ll share details of our upcoming workshops.

LondonWorkshops ArtAndIdentity

06/10/2026

Who loves chocolate? Almost every hand went up.

Then we held up a cacao pod and asked a different question: how much do we know about the fruit, the people and the relationships behind the chocolate we consume?

Last week at Mexico Nights, hosted by the mexicanchamberuk at Santo Remedio | Cocina Mexicana we shared a story that has shaped eight years of FRIDO. Our time with Abuelo Efrén and a Maya Yokot’an community in Tabasco has taught us to see cacao within a living network of family, work, land and shared knowledge.

That is the cultural legacy we wanted to bring into the room. We began with a question, and ended by sharing two expressions of our cacao, 35% and 70%, with the people who had gathered to listen.

It was another wonderful evening of entrepreneurship, Mexican culture, talent and connection. We are certain that conversations like these will continue to build ties among the business owners, entrepreneurs and artists of the Mexican diaspora here in London.

Thank you to the Mexican Chamber of Commerce, & Santo Remedio and everyone who joined the conversation. We hope your next cup of chocolate leaves you curious about the people and places behind it.

What do you know about the cacao in the chocolate you drink?

02/10/2026

Honouring Frida.

Art, Identity & Cacao is a new collaborative experience created by Frido Cacao × Something Good Workshops, bringing together Mexican cultural storytelling, traditionally prepared cacao and the creative practice of collage.

We will begin by gathering around Mexican cacao, exploring its history and cultural significance through a guided tasting.

From there, we will look beyond the popular image of Frida to understand how she used self-portraiture and personal symbolism to construct, question and express her identity.

Inspired by her visual language, each participant will create a symbolic self-portrait through collage, combining images, colours, memories and personal symbols that reveal something about their own story. No previous artistic experience is required—only curiosity and a willingness to look at yourself through a different lens.

This will be an intimate evening of cacao, art, reflection, conversation and creative self-expression in London.

Wednesday 21 October · 7–9 PM

Early Bird is SOLD OUT. Only 5 places remain.

If you would like to join us, comment FRIDA below and we’ll send you the booking details directly.

What symbols tell your story?

🎨 Collage artwork: Jill Psenitza

In collaboration with somethinggoodworkshops

26/09/2026

CACAO IS ALSO FAMILY.

Perhaps one of the most important places for cacao is not a ceremony, a wellness studio or a special event.

Perhaps it is the family table.

Because if cacao culture is going to remain alive, the next generation needs to know cacao as more than chocolate, sugar and milk. They need to touch it, taste it, ask questions about it, learn where it comes from and discover that even something as simple as creating foam with a molinillo carries knowledge that has travelled from one generation to another.

This weekend, we gathered with friends and family to mark the equinox. We made cacao together, sat around the fire, spent time in nature and, most beautifully, invited the children to become part of the preparation.

They learned how to hold the molinillo, how to move it between their hands, how cacao changes as you work with it, and that preparing a cup can carry its own history, tools and traditions.

At Frido, we speak often about ritual. But cacao does not need to become solemn or exclusive in order to carry meaning.

Cacao is also family.

It is the kitchen table. It is children asking questions. It is friends gathering around a fire. It is someone showing someone younger how something was once shown to them.

Perhaps this is how culture stays alive: not only by preserving knowledge, but by allowing it to move from one pair of hands to another.

Sharing Frido that afternoon wasn’t simply about sharing a cup. It was about sharing time, curiosity and knowledge with friends, family and the living world around us.

The cacao simply gave us a reason to gather.

And maybe that has always been one of its greatest gifts.

Somos Semilla. 🌱

18/09/2026

AMSTERDAM, FRIDO IS COMING. 🇳🇱

Amsterdam has lived in our imagination for a long time, and we’re very happy to finally arrive, bringing Mexican cacao with us.

From 30 September to 6 October, Frido will be in Amsterdam to meet new people, share cacao and explore meaningful collaborations rooted in culture, education and community.

During our visit, we’ll host an intimate cacao gathering in collaboration with our dear Hermanita Pamela Pamayan Dulce Healing More details coming soon.

We are also open to creating workshops, tastings, pop-ups and cultural conversations with people and spaces that resonate with what Frido represents.

And as Frido continues to grow in Europe, we would love to connect with a small number of aligned stockists; cafés, concept stores, yoga studios, cultural spaces and independent retailers interested in bringing our Mexican cacao to their communities.

Cacao has always travelled through relationships. From one hand to another, from one story to the next.

Now, it is taking us to Amsterdam.

If you would like to collaborate, host Frido or simply share a cup of cacao with us while we are there, send us a message.

Amsterdam, we’re ready to meet you. 💙

Address

112 Nothing Hill
London
W113QW

Opening Hours

Friday	4pm - 8pm
Saturday	4pm - 8pm
Sunday	4pm - 8pm

Telephone

+61413692708

Website

http://fridocacao.com/

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