eVolveCommerce

05/09/2024

As an online seller or eCommerce entrepreneur, you know that getting high quality traffic and the right eyes on your products is crucial to driving conversions. But are you still relying on old-school Meta ad targeting strategies? It’s possibly time to rethink your approach and embrace more effective, modern techniques. 💡

As a seasoned digital agency we are always A/B testing different targeting and campaign strategies across Meta for our clients and Academy members. Here's what you need to know:

Old strategies like detailed targeting and lookalikes might not be as effective as you think. We've tested Advantage+ Audience and found that letting Meta’s algorithm work its magic—without any input—can sometimes yield better results. 📊

Worried about losing control over who sees your ads? Our tests show that Advantage+ Audience’s smart suggestions for age and gender can outperform strict targeting, especially when your goal is conversions. Let the algorithm do the heavy lifting for you. 🎯

Remarketing used to be a dialled in game-changer. But now? Meta’s algorithms are already starting to allocate part of your budget to remarketing even in broad campaigns. We’ve found that using a single Advantage+ Audience can most often streamline your efforts and cut CPA's. 💰

Why This Matters:

At eVolveCommerce Academy, we thrive in staying ahead of the eCommerce and digital advertising curve. We constantly test and optimize our strategies to ensure we’re not just following trends, but proving them. If you’re still relying on outdated ad strategies, it’s possibly time to pivot and trust the data.

Start testing these approaches today.

👉 Follow us for more digital marketing tips and expert insights you can start implementing into your own online marketing and advertising strategies today.

18/04/2023

This AI Email Marketing Manager is transforming the way Shopify sellers are growing their online sales through engagement automation.

With TinyEinstein, Shopify sellers can:

✅ Personalise email with audience segmentation
✅ Build multiple custom email flows based on buyer behaviour
✅ A/B test copy and creative with ease for best conversion rates
✅ Track full email campaigns analytics making better data-driven decisions

Learn more about how TinyEinstein AI Marketing Manager can revolutionise your online retail business today.

In today’s digital age, online businesses are constantly looking for ways to stay ahead of the competition while reaching their target audience more effectively. For Shopify stores and sellers, digital growth is critical to success, and email marketing is one of the most powerful tools in a seller...

11/03/2022

Walmart the biggest retailer globally has made it easier for international sellers to be approved on the

Since its inception in 2009, Walmart’s online marketplace opened the doors for third party sellers that complemented existing offers from first party brands. As Walmart.com continues to grow and expand with a 79% ecommerce increase in 2020, the Marketplace function gives sellers a great and effect...

27/11/2020

Creating a post is the final step of an upstream strategy.

Read more:
https://www.evolvecommerce.co.uk/planning-an-effective-and-impactful-social-advertising-strategy/

If you think that managing a Social Media campaign (Facebook, Instagram, Tik Tok, Pinterest, etc.) is as simple as uploading a few images and some text then

18/11/2020

It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer.

Read more:
https://www.entrepreneur.com/article/358552

Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.

12/11/2020

At last, there is a method to help hard-hit companies through challenging times ahead.

Read more:
https://www.thinkers360.com/tl/press_release/detail/26

Transformation Sprint: How to solve big transformation problems in just 4 weeks, officially published Monday 2nd November is available now from all Amazon stores. It is the first method to provide a step-by-step guide to designing, rolling out and fixing a digital transformation, in fact, any transf...

04/11/2020

In the face of lockdowns to control COVID-19 marketers have had to quickly adjust customer experience strategies and utilize new technologies and channels to engage with consumers.

Read more:
https://betanews.com/2020/10/22/uk-digital-marketing-skills-crisis/

In the face of lockdowns to control COVID-19 marketers have had to quickly adjust customer experience strategies and utilize new technologies and channels to engage with consumers. A new report fro…

11/09/2020

With tech-savvy populations, rising levels of internet pe*******on, and a desire to be a part of the global consumer ecosystem, India and the Middle East are set to be crucial areas for international ecommerce players.

Except for UAE and Saudi Arabia, there is lots others can do to spur digital economies

11/09/2020

India is enjoying an ecommerce boom as earlier apprehension around shopping online has been counteracted by offers of free delivery, massive discounts, attractive offers and exchange schemes.

Sanjay Mehta - In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers. , , sanjay mehta, e commerce, BW MarketingWorld, marketing....

11/09/2020

According to Forrester, the value of cross-border is likely to rise to $627 billion by 2022, making it a total of 20% of ecommerce as a whole.

So is cross-border the next frontier for ecommerce businesses?

Cross-border e-commerce has gained a large momentum due to customers buying products from other countries. There are many reasons why…

11/09/2020

The UK online sales boom is continuing to offset the fall in-store sales according to latest figures from the BRC-KPMG Retail Sales Monitor for August.

Total non-food retail sales increased by 7.7% on a like-for-like basis and 1.4% on a total basis, driven by a huge 42.4% jump in online non-food sales.

Retail sales jumped higher last month as shoppers spent more money online – but city centre shops have seen their struggles continue.

01/09/2020

According to new research from Adobe, online shoppers in the UK are four times more likely to order from online marketplaces than direct from retailers and over half of the 69% of shoppers who regularly buy online do so via online marketplaces.

Online shoppers in the United Kingdom are four times more likely to order from online marketplaces than direct from retailers.