Elmwood Design Consultancy

07/01/2022

JANUARY CHALLENGE: Are you going plant-based this month as part of Veganuary? We've worked with some great brands that make the switch not only easy, but also fun.

Embracing nature's perfect imperfections, Alpro are the plant-based leader when it comes to dairy-free alternatives. Inspired by its plant-based product truth and the opportunity for authenticity, the Alpro design heroes nature, celebrating the natural world and all its 'perfect imperfections.'

Discover our work for Alpro here: https://www.elmwood.com/work/alpro/

The world of dairy and alternatives is changing, fast. A new plant-based movement has emerged, driven by people making more plant-based choices.

06/01/2022

CELEBRATE: Our work for Dove/Galaxy's global rebrand has been shortlisted for two awards at the Transform Europe Awards. We moved a legacy brand towards an iconic top-shelf powerhouse challenger, recognizing the opportunity to evolve to a brand that is expressive, contemporary, and relevant in culture with a POV.

Learn more: https://www.elmwood.com/news/dove-galaxy-shortlisted-x2-at-transform-europe-awards/

05/01/2022

INSURTECH TRENDS: The mark of a progressive health insurance player is now whether they can gain the trust of customers with a more meaningful, consumer-led experience - becoming less product focused and more of a destination for lifetime wellness. Our UK Head of Provocation & Strategy recently shared four ways both incumbent and challenger brands in this space can break ahead. View Deborah Stafford-Watson's article for The Fintech Times below to learn more.

https://thefintechtimes.com/who-cares-wins-why-insurtech-is-the-new-frontier-for-proactive-lifetime-wellness/

The insurance industry is at an inflection point, with the fallout from Covid helping to accelerate a series of defining behavioural trends.

22/12/2021

GAME-CHANGING NEWS: When we partnered with HRA Pharma on the launch of Hana, we identified the need to make the brand feel contemporary and relevant - bridging the tension that exists between efficacy and empowerment. The final design conveys a modern color palette and approachable design, making the product feel personal and individual.

Hana snapped up two wins at this year's OTC Marketing Awards:

OTC Launch of the Year

Best OTC Packaging Design

Learn more about Hana: https://www.elmwood.com/news/hana-wins-at-the-otc-marketing-awards/

21/12/2021

EXCITING ANNOUNCEMENT: Congratulations to our NY ECD Meg Beckum, who was included on the GDUSA 2021 Responsible Designer to Watch list. For nearly sixty years, GDUSA has championed design as a valuable tool for shaping commerce and culture. All the creatives recognized on this list were selected because they use design principles, talents and skills to make the world a better place.

"I started my career in journalism, believing I could do something to better the world. As I transitioned into design and brand development, I embraced opportunities to do work that would empower women and children. I've partnered with organizations including The Girl Scouts and Teach for America and took a year-long sabbatical from agency life to support Planned Parenthood. I believe that design is an incredibly powerful tool for democratizing access to healthcare and education - the things that truly matter in a society."

Read feature: https://gdusa.com/features/responsible/meg-beckum-2021

Responsible Design: Meg Beckum

20/12/2021

CELEBRATE: Both of our entries for Dove/Galaxy have been shortlisted at the Transform Europe Awards!

We developed a new system for Dove/Galaxy that leverages a fixed set of iconic assets yet accommodates for growth. These assets allowed us to create an expressive, contemporary packaging range, designed to elevate Dove/Galaxy to challenger brand status and inspire opportunities to impact culture. With a key objective to unify global markets by creating distinctive assets every market understands and that all consumers can instantly recognize, the Dove/Galaxy brand has been well received in its initial launch in China, UK and Saudi markets.

See below the categories we have been shortlisted for:

Best Use of Packaging (Print/Card)

Best Visual Identity from Food & Bev

Well done to the whole team!

Stay tuned to hear the final results on March 30th 2022.

Learn more about our work for Dove/Galaxy: https://www.elmwood.com/work/dove-galaxy/

15/12/2021

WE'RE HIRING: Following the announcement of our acquisition by MSQ and merge with Holmes & Marchant, we are looking for Design Directors and Senior Designers to support new client development in Singapore.

Design Director: https://www.linkedin.com/jobs/view/2839532150/?refId=te8pv6tiSeaJNs9xeL%2BQQQ%3D%3D

Senior Designer: https://www.linkedin.com/jobs/view/2839518625/?refId=OKxJJMXrSXqg5JqaZB%2BXMg%3D%3D

To learn more contact [email protected]

14/12/2021

PREMIUM REBRAND: Some of us know it as Dove. Some of us know it as Galaxy. But we all know it as the world's silkiest, smoothest chocolate. How did we move a legacy brand towards a modern, iconic top-shelf powerhouse challenger? With pleasure.

Designed to unify global markets, withstand endless product innovations and inspire opportunities to impact culture, the Dove/Galaxy rebrand is a reclamation - a reimagining of premium pleasure as a premium power.

Learn more: https://www.elmwood.com/work/dove-galaxy/

02/12/2021

BIG NEWS: Our work for Hana, together with HRA Pharma and Hamell, won two awards at the OTC Marketing Awards! As one of the first OTC contraceptive pills available for sale without requiring a prescription in the UK, everything about Hana was designed to celebrate its role in empowering women in a new era of choice and mark a vital turning point in the fight for women's sexual freedom.

See below the wins for Hana:

OTC Launch of the Year

Best OTC Packaging Design

Well done to the team on this fantastic achievement!

Learn more about Hana: https://www.elmwood.com/news/how-womens-health-brands-are-driving-radical-change/

30/11/2021

Becoming part of MSQ is an exciting move for Elmwood as we join forces with Holmes & Marchant to create a global design powerhouse across London, New York, Shanghai and Singapore. The birth of this new agency model will accelerate our collective vision of delivering comprehensive, branded experiences in the multi-platform age to the world's most influential brands.

Combining our collective heritage and expertise in designing distinctive brand assets with access to MSQ's data, digital, tech and creative content production knowledge and skills will bring greater insight and channel-specific expertise.

Learn more: https://www.elmwood.com/news/msq-acquires-elmwood-and-merges-with-holmes-marchant-to-respond-to-brand-industry-needs/

30/11/2021

JOIN US: We're on the hunt for talented, dynamic and forward-thinking individuals who love to push the boundaries - over and over again. Our London and NYC studios have some fantastic positions open in the Creative/Design, Accounts & Strategy and Administrative departments.

Think you've got what we're looking for? Hit the link to apply via our website.

Apply: https://www.elmwood.com/careers/

22/11/2021

BIG NEWS: Our website brand film, The Power of Tension, has won at the American GDUSA Awards in the Website Category!

The video explores elmwood's mission in addressing the consumer and cultural tensions which are so prevalent in our society today and which should be utilized as a powerful force in creating transformative design.

Well done to the elmwood team on this fantastic win!