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20/10/2026

Vasuma Eyewear in Vogue Scandinavia! 💃🏼 🕶️

Vasuma Eyewear
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Paulina wearing Vasuma Keelback Sun, for Vogue Scandinavia.⁠
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Photographer: Freddy Persson⁠
Words: Josefin Forsberg⁠
Talent: Paulina Porizkova⁠
Stylist: ÅSA MARIA CAMNERT⁠
Hair Artist: Johan Hellstrom, owner of BJÖRN AXÉN⁠
Makeup Artist: francisca saavedra von dessauer⁠
Production: Agent Bauer and Vogue Scandinavia⁠
Special thanks to Ett Hem and M-management⁠
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Vogue Scandinavia, EIC: martinabonnier⁠
Vogue Scandinavia, Fashion Director: ⁠
Vogue Scandinavia, Managing Editor: Clare McInerney⁠
Vogue Scandinavia, Graphic and Layout Design Manager: Johanna⁠
Vogue Scandinavia, Video & Social Editor: Lola 👸🏼⁠
Vogue Scandinavia, Videographer and Photographer: Lola 👸🏼⁠
Vogue Scandinavia, Videographer and Photographer: Patric Persson⁠
Vogue Scandinavia, Production Manager: Tora Svensson⁠⁠⁠⁠⁠
vasuma.com

14/10/2026

EINSTOFFEN in Eyebook 🤜🏻🤜🏻🤜🏻

Eyebook
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Born from freedom, not as a statement, but as a foundation: Same Ground by EINSTOFFEN

13/10/2026

Here is Hafiya at Valli Opticians Hebden Bridge showing off our Vasuma collection at a recent Vasuma Eyewear showcase day 🙌🏻

07/10/2026

Spectacular feature in the SPECTR MAGAZINE featuring the legendary EINSTOFFEN brand! 🙌🏻

EINSTOFFEN
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Behind the lens.
A recent interview with SPECTR MAGAZINE in issue 48

06/10/2026

New by Vasuma Eyewear: ‘Kravosas’ is a softly sculpted acetate frame with rounded, gently squared lenses and an unusual technical feature: adjustable nose pads integrated into a full acetate construction. The shape is defined by smooth curves and carefully controlled proportions 🖤

Fancy checking out the latest AW26 collection by Vasuma? Get in touch: [email protected] 📧

01/10/2026

We are mega excited to be taking part in first_looklondon next September! Watch out for the Traders and Makers stand where you will find the collections Vasuma Eyewear and EINSTOFFEN brought to you all the way from Sweden 🇸🇪 and Switzerland🇨🇭

Watch this space 🇬🇧

first_looklondon
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Lets take eyewear into the retail gallery. 👓✨

We’re delighted to have Creative Director at Traders and Makers joining us at first_looklondon

“The UK needs an eyewear show that lifts eyewear out of the bargain basement and into the retail gallery.”

First Look will bring together independent, design-led eyewear brands and creating a space where creativity, individuality and great retail can take centre stage.

We can’t wait to welcome Traders & Makers to London. 🇬🇧

EyewearFashion OpticalIndustry IndependentOptical Opticians EyewearBrands OpticalDesign EyewearShow LondonEyewear RetailDesign

30/09/2026

And that’s a wrap for Silmoparis 💛 Get in touch if you’d like us to show you the EINSTOFFEN collection here in the UK! 🇬🇧

New by EINSTOFFEN: «Matsu» is the Japanese word for pine. A tree that doesn’t wait for summer to endure. While others shed their leaves in winter, it stays green. No loud gesture, no proclamation. It simply holds. The shape carries that calm. Clear, upright, unwavering. «Matsu» stands for the kind of strength no one celebrates, because it never fails to show up. You only notice it once everything else has already given in.

25/09/2026

Silmoparis starts today, see you there!

New by Vasuma Eyewear: ‘Modras’ is a refined metal frame built around a softly geometric silhouette, with a shape closely related to their Pakobra frame. The lenses sit somewhere between round and square, with a gently flattened brow and lower edge balanced by smooth, curved corners. The result is a clean and versatile shape that feels classic without becoming too traditional ✌🏻

H7, H018 🇫🇷💛

24/09/2026

Silmoparis starts tomorrow 💛 See you there!

Vasuma Eyewear
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VASUMA AT SILMO PARIS.⁠
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September 25–28.⁠
Booth 7 H 018.⁠
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New season. New shapes. New details.⁠
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This year, we’re presenting together with MSK Eyewear for the first time. Discover our latest Italian acetate and metal frames, Japanese titanium, recent collaborations, and selected pieces from the Vasuma core collection.⁠
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Come by, try something on and see what we’ve been working on.⁠
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To book a sales appointment, get in touch here or at [email protected].⁠
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Saturday, we take it outside the fair.⁠
After-fair drinks at Le Cinquante.⁠
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Paris, see you soon.⁠⁠⁠⁠⁠
vasuma.com

23/09/2026

New by EINSTOFFEN: ‘Ærun’ 🤜🏻

An atmospheric state in which the sky seems to sink toward the earth. Sounds lose their sharpness, colors their edges. Everything feels muted – and yet more meaningful. «Ærun» emerges in this moment of density.

See the latest collection ‘same ground’ at Silmoparis this weekend! Email us for a guaranteed appointment: [email protected]

Address

14 Goswell Road
London
EC1M7AA

Website

http://www.tradersandmakers.com/

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