K.Lou Creative, London (2026)

25/01/2022

Are you using the right social media platform for your business? 🤔
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Swipe for the pros ✅ and cons ❌of the top 4 platforms 👉🏼
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Social Media can be a mind field 🤯especially when you are just starting out in your business.
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Remember - Narrow down to just 1 or 2 so you can focus your energy and avoid total burnout!
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What's your favourite platform for marketing your business? 💫

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15/04/2021

I’ll let that one ⬆️ sink in for a moment ...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YES ... ❌ that’s right marketing and content marketing are not the same thing!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Content Marketing is ‘defined as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action’⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ok, so let’s break that down into digestible, actionable chunks:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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〰️ Create & distribute valuable content. We have seen a big shift in the content over social media in the recent years and VALUE is the biggest driver for engagement & growth right now. If you are not seeing high engagement on your posts, I would advise you to ask yourself ‘what does my audience gain from this post’.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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〰️ Consistence is key 🔑. You have probably heard this time and time again but if you are not consistent with your content, your audience are less likely to engage, follow and ultimately less like to purchase your services/programs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ Let me put that into perspective - a potential client needs to see you 21 times before making a purchase from you! YES 21! ⬅️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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〰️ Speak to your ideal client. If you speak to everybody, you actually speak to no-one! Focus your content around their problems, solve them. Inspire and educate them. Make them want YOU in their corner!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Combine all the above and it will result in the last part of the definition - SALES 💸⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now go show the world you are ROCKSTAR ⭐️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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[📌 SAVE THIS FOR LATER OR SHARE A FELLOW BIZ OWNERS ]

12/04/2021

📌 5 Steps To Setting Up The Perfect Pinterest Profile⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Pinterest Marketing does not to be complicated (or complicated as some of us make it 😜)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Follow these 5️⃣ simple, easy steps to when setting up your profile to start generating leads whilst you spend time on building your business behind the scenes...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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or maybe you fancy taking the day to curl up and watch Netflix - don’t worry I won’t tell!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. Make sure your Pinterest account is a Business Account! You are going to want to definitely do this to make sure you can access the analytics, and it tells Pinterest your role is to feed the platform with content.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. Claim your website & social - This is one of the biggest things my client forget to do when they originally set up their accounts. Claiming your website/socials will connect the dots for Pinterest between you & your content.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. Set up boards that are relevant to your industry or niche - YES that means no more ‘cute dogs’ board on show - make them secret 🤫 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4. Do in-depth Keyword Research 🔑 - Keywords are going to be your next BFF when it comes to Pinterest Marketing, nailing these will get you in front of your ideal clients/customers⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5. Those Keywords need to be EVERYWHERE on your profile‼️ Basically nearly every part of Pinterest is considered searchable from your pin descriptions, your profile name to even the text on your pins graphics. Utilise that! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Once you have master these 5 steps, your account will ready to attract your ideal audience, generate leads/sales on auto-pilot so you have more time & freedom. And...who doesn’t want that? 🤩⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Make sure you SAVE these tips for later to up-level your Pinterest account 💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤯 Still struggling to get your head around it? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’ve got you 🙌🏼. DM me ‘level up’ to book in your Pinterest Audit today!

06/04/2021

E’s your way to valuable content... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(sorry I know it’s cheesy but I’m going to roll with it 😂)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’m sure I’m not the only one who has been struck by the “Post Paralysis 😫” - wondering what to post, battling “AHH!! I’ve got to show up today”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So we post without intention because we feel like we have too and then it’s flops 👎🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why does it flop? Because there is no purpose behind what you have just posted! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🙋🏻‍♀️ I’ve been there FAR too many times!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These 3️⃣ content types will help you decide what you should be posting and add intention behind every post: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️Empowerment - hype up your tribe! We are all human and all need encouragement to keep going at times. This is a great way to get your ideal clients to want YOU in their corner! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️ Education - Social Media is rapidly changing and people are using it to solve problems. Give your ideal clients the solutions to their problems, give them that “A-HA” moment! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️Entertainment - Bring your personality into everything post, show up as YOU and how YOU want to serve your clients - not how you think you should up show up because X does it that way! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Finally, there is a 4th E 〰️ Experiment! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t be afraid to try new things, all social media is a trial & error to a certain point. Not getting the results you want - don’t give up, change it 🆙⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Use this content framework and you will create value for your tribe 💎 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don’t forget to 📌 SAVE THIS FOR LATER | you never know when you might need to kick that “Post Paralysis”monster!

04/04/2021

H A P P Y E A S T E R, my lovelies. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Easter is all about new beginnings and I’m thrilled to be celebrating the beauty of spring with the sun shining bright today. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I certainly haven't been able to resist eating ALL the Cadbury Mini Eggs in one setting today - but it wouldn't be Easter if I didn't. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Its been lovely to have time to recoup and rest over this bank holiday - the break felt like it came just at the right time!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hope everyone is having the most fabulous Easter ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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01/04/2021

First Q of 2021 is done… how scarily quick has that gone?!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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April is here.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s a new month, new outlook, new goals! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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&& this month, I’m excited to announce there are going to be some exciting new business pivots and BIG changes in my personal life – I will, hopefully, be sharing more in a couple of weeks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There is something so motivating for me when starting a new month – like every month is a step towards the bigger goal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ok so there are some things I didn’t quite achieve in Q1 or even last month but that’s OK – I am still closer than I was at the beginning of the year, I am still moving forward.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So here is your little reminder – don’t let what you didn’t achieve cloud what you did achieve, each month and even, each day is a step closer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I can’t wait to see you all grow and flourish through the rest of the year

29/03/2021

Feeling overwhelmed with your Pinterest Marketing?

Ok ok, Pinterest is a little more sophisticated when compared to other visual platforms. But it doesn’t need to be complicated! You can keep it simple and still see great success 🙌🏼

There is always new shiny features to use/learn and new strategies to try...

But these 3 keys 🔑 to setting up your account for success are pretty important - regards of the new shiny things.

📌 Keyword Optimisation
📌 Visuals That Stop The Scroll & Convert
📌 Being Consistent

Prioritise these and you will be good to go!

Have you ever considered marketing your services/programs using Pinterest? If not, what’s stopping you? I would love to know ✨

28/03/2021

I need to know I’m not alone here. Who else gets so “in the zone” while working that you look up to realise already it’s dark outside? 🌚⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Because honestly, that happened to me everyday last week, hence my absence on the gram. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Being your own boss can get a bit intense, you can totally fall into overwhelm with YOU being the only one to be held accountable 😫! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So when I need a break from it all or I start to feel like I am going down that rabbit hole of burnout 💤 , I love to pull back and reflect - remember why I start my own biz and like many of you its for the FREEDOM, am I right? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have made the promise to myself next week, I am going to take time away from the desk, get out in nature 🌱 and soak up some of the spring daylight - and if i'm lucky there will be some early spring sunshine to bath in ☀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you break things up when your days get crazy? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

28/03/2021

Sunday's Vibe = Self Development 🌱 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I try to use my Sundays to do a little self development, especially when the week has been hectic and I haven't been able to focus on my own growth. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Self development doesn't need to be a drastic commitment like those high fly masterminds - I mean if that is your vibe then amazing - 👏🏼 I salute you for putting all the time and effort into that investment to yourself 🙌🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But, nurturing your own growth and mind can be as little as taking time to read that book on Money Mindset or watching that free training video you opted into.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These smaller moves and moments will lead to bigger shifts in your skills, knowledge and mindset. And as we grow personally, we will see growth in our businesses and relationships . ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As business owners, we often forget to serve yourselves as we consistently strive to show up for our clients - but who is showing up for you, if its not yourself? 🙋🏻‍♀️ So I challenge you to plan an hour or two a week for your own development. Your mind & soul deserve it! ✨🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀
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27/03/2021

〰️ Let’s Talk Comparison⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As business owners, we can naturally fall into a state of comparison to others in our space. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💬 They do it this way - so I should too ⠀⠀⠀⠀⠀⠀⠀⠀⠀
💬 Oh they are making 5k a month - I can’t be as good as them⠀⠀⠀⠀⠀⠀⠀⠀⠀
💬 Their business is PERFECT - mine will never be as successful ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just some of things, I have told myself at varied points in building my business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ Fact: Comparison is a form of your ego starting to self-sabotage and leading you back to where you feel safe. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, take those comparisons and kick ego’s butts by making them a positive. Use them as a sign of what you truly want to achieve and as a driver to push you to get there! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You are the ONLY you and that makes you different from everyone else, so don’t fall into the same ways of the masses. Stand out! Be your only competition! ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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26/03/2021

Let’s chat Email Marketing! 💬⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Social media is great for building your audience and your own authority online but what truly breaks the boundary from knowing & liking someone, to actually trusting someone to buy from - is the use of email marketing! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💌 Having a weekly newsletters really gets your tribe to know YOU before you sell to them - don’t forget that ‘potential’ client who subscribed to your email list is already intrigued to know more, and has made that choice to stick around. They are already lukewarm!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💰 Email converts more than any other platform! 60% of people are more likely to purchase from an email than off social media. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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‼️& most importantly - Do not own your social media followers - what happens if something happened to IG or FB and you didn’t have a list built 😲 - well that is something I don’t want to happen to you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So are you looking to finally get your audience ready & waiting to buy from you? 🙋🏻‍♀️. Is that a YES?! 🙌🏼. I’m pulling together some unique email marketing packages to offer - DM me for more info ➡️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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25/03/2021

5 signs to look for to know when it is time to outsource in your business? 👩‍💻
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Outsourcing can feel scary and way out of your comfort zone as an entrepreneur. But how do you know when you’re ready to outsource work? Are you even ready?
Do any of these resonate with you? 👇🏼
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❌You are regularly turning away new clients or opportunities that you would love to take on but you physically just do not have the time.
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❌You are spending most of your time dealing with the day-to-day mundane tasks like social media or editing that workbook, rather than spending your time being presence with your tribe and focusing on the longer term goals.
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❌Is your website and blog outdated? I know not an obvious one but your website & blog represents you in the online space so it should align with your values.
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❌ Growth is minimal or even non existent! Probably because you have been turning away those new clients I mentioned before!
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❌You are HUSTLING 24/7! There is no free time in your world, you are neglecting seeing family/friends or even having fun because you are constantly working!
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Any of those sound familiar?!
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There over 101 tasks you can outsource, have a think about what you are spending most of your time day to day... I’m sure you will find a few you would love to off load.
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Already know what you want support with? 💬 Let’s chat and see how we can work together to get you back to enjoying your business and freedom, because that’s the real reason you started our own business in the first place ✨
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K.Lou Creative

25/01/2022

15/04/2021

12/04/2021

06/04/2021

04/04/2021

01/04/2021

29/03/2021

28/03/2021

28/03/2021

27/03/2021

26/03/2021

25/03/2021

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